Amazon recently released its lists of the top 20 books of 2025 across multiple categories. I’m fascinated by how market trends shape the books entrepreneurs write and what readers buy. So, I decided to dig deeper.

I analyzed Amazon’s top 20 business and leadership books. I looked for patterns shaping covers, Amazon descriptions, and content heading into the new year. The patterns I uncovered showed that every bestseller isn’t just a good idea. It also comes from a keen understanding of what toda...