Carma Spence's Blog

November 27, 2025 | Episode 363 Brand Identity:
3 Fast Ways to Strengthen
Your Positioning A Visibility Strategy Starts with a Clear, Confident Identity

If your brand identity isn’t clear, your visibility won’t be either. The good news? A few quick adjustments can dramatically change how your audience sees you. You don’t need ...

When I opened the package, I expected coffee. What I didn’t expect was a masterclass in cross-industry book marketing tucked inside a branded box. It was one of those moments where an everyday experience quietly hands you a sharper way to think about your own business, the kind of strategic lesson that shows up only when you’re paying attention.

What struck me wasn’t the product itself, but the intention behind every detail: the packaging, the small surprises, and one simple insert card that ref...

November 25, 2025 | Episode 362 Brand Identity and Authority:
5 Ways They Shape Your Visibility An Authority-Building Brand Begins with One Thing:
Making Your Message Instantly Understandable

Many people think their visibility problem is a marketing problem. However, for many, it goes deeper than that. Because beneath the mark...

Amazon recently released its lists of the top 20 books of 2025 across multiple categories. I’m fascinated by how market trends shape the books entrepreneurs write and what readers buy. So, I decided to dig deeper.

I analyzed Amazon’s top 20 business and leadership books. I looked for patterns shaping covers, Amazon descriptions, and content heading into the new year. The patterns I uncovered showed that every bestseller isn’t just a good idea. It also comes from a keen understanding of what toda...

November 21, 2025 | Episode 361 Creativity Constraints:
What Birdman Can Teach You About Better Ideas How Creative Pressure Sharpens Your Ideas Instead of Smothering Them

Most people treat pressure like a creative chokehold, but it’s often the very thing that forces your most original ideas to surface. The film Birdman makes ...

November 19, 2025 | Episode 360 Idea Generation Made Easy:
3 Ways to Get Better Ideas Faster How Idea Constraints Sharpen Your Thinking and Boost Clarity

Everyone says they want more creativity, but the real problem isn’t too few ideas. It’s really too many options. And most people refuse to cut any. This matters because with...

Sometimes creativity arrives disguised as a joke.

A few weeks ago, I was playing around with Suno, the AI music generator, and I thought, “What would happen if I asked it to write a disco song about my cat being a genius?”

No grand plan. No strategic content calendar move. Just curiosity… and a fondness for Bold Kitty.

What came back was so catchy, and so surprisingly on-point, that I couldn’t stop there. One playful spark turned into: “Okay, now I need a music video.”

Before I knew it, I was in...

November 17, 2025 | Episode 359 Creativity Constraints:
The Fast Track to Reliable Creativity The Role of Creative Boundaries in Reliable Creativity

Most people treat constraints like the enemy… and that’s exactly why their ideas fall flat. If you’re fighting limitations, you’re fighting the very thing that could make your id...

November 14, 2025 | Episode 358 Book Marketing: Why Stopping After Launch Shrinks Your Impact A Simple Guide to Post-Launch Book Promotion That Keeps Your Message Alive
… Inspired by Eternal Sunshine of the Spotless Mind

In Eternal Sunshine of the Spotless Mind, the two main characters erase their memories to escape the pain ...

November 12, 2025 | Episode 357 3 Quick Moves to Boost
Post-Launch Book Sales Discover Simple Post-Launch Book Marketing Strategies
That Actually Keep Sales Coming In

Most authors vanish after their launch … and so do their sales. The truth? Your next buyers are waiting… if you stay visible in the simplest ways possible. In th...