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Philip Kotler

Born

in Chicago, Illinois, The United States

May 27, 1931

Website

http://www.kotlermarketing.com/

Genre

Business & Investing

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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i ...more

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Philip Kotler’s books

Average rating: 4.02 · 42,196 ratings · 2,175 reviews · 745 distinct works • Similar authors

	Marketing Management by Philip Kotler, Kevin Lane Keller 4.06 avg rating — 5,998 ratings — published 1967 — 239 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan 4.06 avg rating — 3,354 ratings — published 2016 — 45 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing 4.09 avg rating — 3,092 ratings — published 1980 — 254 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kotler on Marketing: How to Create, Win, and Dominate Markets 4.13 avg rating — 1,606 ratings — published 1999 — 56 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing 3.0: From Products to Customers to the Human Spirit 3.99 avg rating — 1,595 ratings — published 2007 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know 4.07 avg rating — 1,188 ratings — published 2003 — 29 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing 5.0: Technology for Humanity by Philip Kotler, Iwan Setiawan really liked it 4.00 avg rating — 1,038 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ten Deadly Marketing Sins: Signs and Solutions 3.82 avg rating — 717 ratings — published 2000 — 31 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management: A South Asian Perspective 4.29 avg rating — 325 ratings — published 2009 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions 4.08 avg rating — 305 ratings — published 2004 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Philip Kotler (?)

“Marketing is a race without a finishing line”
― Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

52 likes

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
― Philip Kotler

tags: business, client, customer, marketing, product, value

41 likes

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
― Phillip Kotler

tags: maketing-3-0, marketing, social-media, web-2-0

27 likes

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Goodreads Malaysia: Natasya reading in 2016. (40)	20	54	Dec 23, 2016 06:29AM
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Philip Kotler’s Followers (1,334)

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Philip Kotler

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