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“With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
“Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don't outwardly appear to enjoy them.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
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