Ryan Hoover > Quotes

“With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don't outwardly appear to enjoy them.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“There are many counterintuitive and surprising ways companies can boost users'' motivation or increase their ability by understanding heuristics - the mental shortcuts we take to make decisions and form opinions”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“To avoid the cognitive dissonance of not liing something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“Where new technologies suddenly make a behavior easier, new possibilities are born”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“We are driven to conquer obstacles, even if just for the satisfaction of doing so”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“Common needs are timeless and universal. Yet talking to users to reveal these wants will likely prove ineffective because they themselves don't know which emotions motivate them. People just don't think in these terms. You'll find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“As Erika Hall, author of 'Just Enough Research' writes, "When the research focuses on what people actually do (watch cat videos) rather than what they wish they did (produce cinema-quality home movies) it actually expands possibilities.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products