Consumer Behaviour Quotes

“Pursuing a task to completion can influence people to continue all sorts of behaviors. Surprisingly, we even pursue these rewards when we don't outwardly appear to enjoy them.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“The reward of the self are fueled by "intrinsic motivation" as highlighted by the work of Edward Deci and Richard Ryan. Their self-determination theory espouses that people desire, among other things, to gain a sense of competency. Adding an element of mystery to this goal makes the pursuit all the more enticing.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“To avoid the cognitive dissonance of not liing something that others seem to take so much pleasure in, we slowly change our perception of the thing we once did not enjoy.”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“Where new technologies suddenly make a behavior easier, new possibilities are born”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“With both Pinterest and Instagram, tiny teams generated huge value - not by cracking hard technical challenges, but by solving common interaction problems”
― Ryan Hoover, Hooked: How to Build Habit-Forming Products

“It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave.”
― Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament