Consumer Neuroscience Quotes

“Consumption is a universal phenomenon. All humans consume varieties of products, many of which beyond actual necessity, because it activates the brain's reward center. And the more a certain product activates the reward center with its unique characteristics or its predominant social stature, the more that product gets chiseled into the long-term memory of the consumer, making it a fundamental part of the individual's psychological well being. Thus the human mind grows a deep psychological bond with a product. And this bond can grow so strong in time that it would defend itself from all sorts of criticisms. It is the brain's way to maintain its internal purely individualistic well being. Hence, a strong psychological bond between the mind and a product slowly not only becomes invincible to criticisms, but also, develops its own cognitive immune system against such criticisms.”
― Abhijit Naskar

“To predict the impact of an advertisement or a product, based on neurological predispositions and real-time brain activities, is the purpose of the field of "Consumer Neuroscience" or in simple terms "Neuromarketing".”
― Abhijit Naskar

“It’s not just the advertisement that matters in a product’s impact on the consumer brain, but also, something as subtle as the color scheme of a product’s packaging matters a great deal. Each color triggers certain emotional responses in the human brain, so the color-scheme of the packaging of a product must match correctly with the product’s nature and purpose.”
― Abhijit Naskar

“It is only when a company cares for its consumers as much as the consumers care for its products or services, can we create a healthy consumer culture – or else, corporate irresponsibility and consumer stupidity will only create a shallow, snobbish, insecure and ignoramus society.”
― Abhijit Naskar

“Consumerism is not bad, but reckless and mindless consumerism is not just bad, but downright injurious to the health of not just the individual, but of the entire society.”
― Abhijit Naskar

“When unmoderated materialism is the world's norm, consumer is the product, product does the consuming.”
― Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

“It's not enough to be just a consumer, you gotta be a conscious consumer, otherwise there is no difference between a consumer and a slave.”
― Abhijit Naskar, Mucize Misafir Merhaba: The Peace Testament