Asha Seth

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Elen
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Asha Seth

Goodreads Author


Born
in Mumbai, India
August 25

Website

Twitter

Genre

Influences
Daphne du Maurier, Charles Bukowski, Leo Tolstoy

Member Since
February 2011

URL


Asha Seth is the Founder of 'MissBookthief', one of India’s leading book marketing agencies. She is also the Co-founder of 'MADwick', a Mumbai-based advertising agency. She is the recipient of the prestigious 'Best Indian Book Blogger' award by Indiblogger and 'Inspiring Indian Book Bloggers' by Crossword.

Having lived in Mumbai, Bengaluru, and Delhi, Asha has spent over a decade working in advertising as Creative Director. Writing has always been her first love and her debut book 'देवदार के फूल' was published in 2023 by Rajmangal Prakashan. An artist at heart, Asha loves gardening and sculpting miniatures. She lives in Mumbai with her husband and plant babies. Reach out to her on Instagram @missbookthief_
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Interview with Author Devansh Kamdar

Shantanu, a hardened hitman known for his cold precision, is thrust into a web of moral turmoil when underworld kingpin Kshitij Bhosale assigns him a special target who will forever change his destiny. As Shantanu navigates through the sinister underbelly of the mafia, he is joined by a cast of unforgettable characters, including Vasu, the enigmatic strategist; Aabhay, the ambitious enforcer; and

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Published on February 19, 2026 21:30
Average rating: 4.68 · 59 ratings · 53 reviews · 4 distinct worksSimilar authors
21st Century Buddha

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3.56 avg rating — 52 ratings2 editions
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Deodar Ke Phool

4.74 avg rating — 23 ratings
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The Color of Us

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4.57 avg rating — 21 ratings
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Jainism: Finding the light ...

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4.73 avg rating — 15 ratings
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* Note: these are all the books on Goodreads for this author. To add more, click here.

Asha’s Recent Updates

Asha Seth rated a book really liked it
Mohabbat Cafe by Sandip Das
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Have you ever wished for a quiet place where you could sit and rewind life?

That is the feeling Mohabbat Café by Sandip Das carries, right from its warm welcoming cover. As someone who loves misty hill towns and small cafés where time seems to slow do
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Deodar Ke Phool by Asha Seth
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The Correspondent by Virginia      Evans
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Broken Country by Clare Leslie Hall
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Once There Were Wolves by Charlotte McConaghy
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BIRDSONG IN THE NIGHT AND OTHER STORIES by Sunil Gangopadhyay
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🌻I've read a lot of Bengali literature; being a fan of Satyajit Ray, Jhumpa Lahiri, Tagore, and few others. Sunil's 'Those Days' is still a keeper and will always be. But having never explored his short stories, I picked this one up as a fresh attemp ...more
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O Dharmaputri! Indian Heart, Yogic Wings by Parani
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Every parent has at some point asked their grown-up child this – what are you intending to do with your life? As young adults, we feel the question overwhelming or even unnecessary; but after a certain age, it starts to make sense.
O Dharmaputri! Ind
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Asha Seth rated a book it was amazing
The Color of Us by Asha Seth
The Color of Us
by Asha Seth (Goodreads Author)
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Grab your copy on Amazon today: https://amzn.in/d/0UBqXxP

PRAISE FOR ‘THE COLOR OF US’

“Asha has a natural sense for expression. 'The Color of Us' collection feels sincere and unforced.”

- Irshad Kamil, Award-winning Lyricist, Poet, & Author

"A brilliant
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Asha Seth and 1 other person liked Ashwini Sannake's review of The Color of Us:
The Color of Us by Asha Seth
"The Color of Us by Asha Seth is a warm, cozy, and heartwarming collection of poems.

The book is categorised into four sections — the things we love, the things we long for, the things we learn, and the things we become — mirroring the many emotions we" Read more of this review »
Asha Seth rated a book liked it
The March Of Progress by Mahesh Rajmane
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This isn't a novel that eases you in. It drags you, willingly or otherwise, into a world where freedom is carefully performed and control hides behind the language of civilization. From the very first pages, the book unsettles, not through spectacle ...more
More of Asha's books…
It is our choices, Harry, that show what we truly are, far more than our
“It is our choices, Harry, that show what we truly are, far more than our abilities.”
J.K. Rowling, Harry Potter and the Chamber of Secrets

Paulo Coelho
“The secret of life, though, is to fall seven times and to get up eight times.”
Paulo Coelho, The Alchemist

J.K. Rowling
“If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals.”
J.K. Rowling, Harry Potter and the Goblet of Fire

Heather Davis
“...maybe, if you're lucky enough to have someone who really cares about you, someone you can trust, someone who reminds you to believe in yourself, you can survive absolutely anything...”
Heather Davis

J.K. Rowling
“Remember, if the time should come when you have to make a choice between what is right and what is easy, remember what happened to a boy who was good, and kind, and brave, because he strayed across the path of Lord Voldemort. Remember Cedric Diggory.”
J.K. Rowling, Harry Potter and the Goblet of Fire

199187 BOOKSTAGRAM! — 6425 members — last activity Mar 01, 2026 03:17PM
For all you Bookstagram people to connect with other bookstagrammers! Creators account: https://www.instagram.com/devin.reads/
220 Goodreads Librarians Group — 315341 members — last activity 1 minute ago
Goodreads Librarians are volunteers who help ensure the accuracy of information about books and authors in the Goodreads' catalog. The Goodreads Libra ...more
233 ¡ POETRY ! — 22552 members — last activity Mar 04, 2026 01:17PM
No pretensions: just poetry. Stop by, recommend books, offer up poems (excerpted), tempt us, taunt us, tell us what to read and where to go (to read ...more
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If you love horror literature, movies, and culture, you're in the right place. Whether it's vampires, werewolves, zombies, serial killers, plagues, or ...more
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"For Indians /non Indians/Earthlings/Aliens, who have a zeal to read and are passionate about books" says the Creator of this group :) To add to it, ...more
25x33 Read India, Right. — 60 members — last activity Apr 21, 2023 07:35PM
The realm of Utopia- Novels. I find some novels are over-rated and haul the whole narrative to one side producing a skewed representation. There are s ...more
44706 Share your Blogs! — 4293 members — last activity Dec 19, 2025 02:11AM
Do you have a blog that you would like more people to visit? Well post the link and tell us about it! The purpose of this group is to check out each ...more
1182275 hot girls read books — 112214 members — last activity 4 minutes ago
A little group for girls and their friends to keep up with books that they're reading :) ...more
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Comments (showing 1-40)    post a comment »
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message 40: by Asha (last edited Jun 04, 2018 05:20AM)

Asha Seth Marts wrote: "Hi, thanks for following my blog I see you are also on WordPress so I'll connect..."

Thank you, Marts. I find your blog quite inspiring.


for-much-deliberation  ... Hi, thanks for following my blog I see you are also on WordPress so I'll connect...


message 38: by Asha

Asha Seth Marts wrote: "Hi, what's your challenge for the year?"

Haven't set a target this year. I intend to do a lot of re-reading. I saw yours. Its massive great, Marts!!


for-much-deliberation  ... Hi, what's your challenge for the year?


message 36: by Asha

Asha Seth Satyabrat wrote: "The quote helped in ways you can't imagine :) I was in a dark place.. still am I guess.. but that quote offered a tiny spark in the dark :)"

Thats quite nice to know. At least it did some good to you. BTW, are you out of the dark zone now? :P


Satyabrata Mishra The quote helped in ways you can't imagine :) I was in a dark place.. still am I guess.. but that quote offered a tiny spark in the dark :)


message 34: by Asha

Asha Seth Satyabrat wrote: "Girl You really need to pick up the Unbearable Lightness of being. ASAP. As in Today. :D"

Well, then I really need to rush up with the 2 I have on my to-read for what seems like ages now. I have added up this one. Shall start soon. How've you been by the way?


Satyabrata Mishra Girl You really need to pick up the Unbearable Lightness of being. ASAP. As in Today. :D


message 32: by Asha

Asha Seth Johanna ღ♣✽Hobbit and Proud✽♣ღ wrote: "I am well, thank you! Feeling jittery, for some reason. How are you, Asha? :D"

Jittery? Well, I am sure You'll be much better after finishing The Complete Sherlock Holmes. :)
I am good too dear. Thanks so much. What you been upto these days?


johanna (jo) I am well, thank you! Feeling jittery, for some reason. How are you, Asha? :D


message 30: by Asha

Asha Seth Satyabrat wrote: "Finished my first audiobook. As you said, I had no clue when I reached the finish line :D"

Oh! Nice. Nice. :)
I find myself glued to audiobooks while at work. They are such a pleasure. Especially, while reading mystery.


message 29: by Satyabrata (last edited Aug 18, 2013 10:31PM)

Satyabrata Mishra Finished my first audiobook. As you said, I had no clue when I reached the finish line :D


message 28: by Asha (last edited Jul 20, 2013 12:00AM)

Asha Seth Ritesh wrote: "So you became Book'd now lol."

Yeah! Just some change.


message 27: by Ritesh

Ritesh Bhagwati So you became Book'd now lol.


message 26: by Asha

Asha Seth Hitesh wrote: "OMG !!! perfect !!! perfect!!! change of Name.
This suits you perfectly."


Yeah.. I too loved it Hitu.. was thinking about it since some time now. Glad you approve. Nothing else suits this book-addict best! :)


message 25: by Book'd

Book'd Hitu OMG !!! perfect !!! perfect!!! change of Name.
This suits you perfectly.


johanna (jo) Sounds fantastic, Asha ;) I also tend to employ my time writing. Other than that, my hobbies include horse riding, playing with (Harassing. What a good word) my pet cockatiel, and spending hours on the internet, drinking hot chocolate and obsessing over Tolkien :)

What do you like to write?


message 23: by Asha

Asha Seth Johanna ღ♣✽Hobbit and Proud✽♣ღ wrote: "Just realised you're a Sherlockian, also! :) I didn't know there were that many people out there in my fandoms until I joined Goodreads xD

So what do you like to do in your spare time, other than..."


Difficult that is, since I stick to reading in whatever little time I get. But writing, running, teaching and harassing my two-year old retriever are timely activities I engage in. :) How about you, Jo?


johanna (jo) Just realised you're a Sherlockian, also! :) I didn't know there were that many people out there in my fandoms until I joined Goodreads xD

So what do you like to do in your spare time, other than reading, Asha? :)


message 21: by Asha

Asha Seth Johanna ღ♣✽Hobbit and Proud✽♣ღ wrote: "Asha wrote: Hey Johanna, Wandering through the shire, I stumbled across your hobbit hole. ;-) Was so happy to find another Hobbit-obsessed-absolutely-crazy-till-the-point-of-madness-fanatic :-) "

..."


Shire-lover, through and through, Jo! ;)


johanna (jo) Asha wrote: Hey Johanna, Wandering through the shire, I stumbled across your hobbit hole. ;-) Was so happy to find another Hobbit-obsessed-absolutely-crazy-till-the-point-of-madness-fanatic :-) "

Brilliant! ^^ Do you wander the Shire often, Asha, or do you prefer the scenery of Rivendell, or Erebor? :)


message 19: by Asha

Asha Seth Johanna ღ♣✽Hobbit and Proud✽♣ღ wrote: "Hi, Asha! Thanks for the friend request :) Glad to accept. Where did you find me?"

Hey Johanna, Wandering through the shire, I stumbled across your hobbit hole. ;-) Was so happy to find another Hobbit-obsessed-absolutely-crazy-till-the-point-of-madness-fanatic :-)


johanna (jo) Hi, Asha! Thanks for the friend request :) Glad to accept. Where did you find me?


message 17: by Asha

Asha Seth Sheila wrote: "I read a part of your Blog Asha and you write very well. Will read rest of it soon. Please keep writing and I will read. The more you write better you get."

Thank you Sheila for waiting and reading a while my most immature piece of writing. I appreciate your kind words.
I hope to see you often.
As for a book to recommend to you, I recently added finished The Graveyard Book and The Color Purple to my list of favorites. I loved them both. Fairly quick reads. You might want to read them. :)


message 16: by Sheila

Sheila Asha please recommend your best book that I can read. Right now I am reading Doctor Zhivago will take some time finish.


message 15: by Sheila

Sheila I read a part of your Blog Asha and you write very well. Will read rest of it soon. Please keep writing and I will read. The more you write better you get.


message 14: by Asha

Asha Seth Monica wrote: "Answered your challenge. Whew! Difficult to remember EAP's The Raven"

but you did fairly well, Mon. I just saw the challenge results. :)


message 13: by Nica

Nica Answered your challenge. Whew! Difficult to remember EAP's The Raven


message 12: by Asha

Asha Seth Monica wrote: "Hi, Asha. Thanks for the add. I am glad to find you here :) Posted something about The Booker Award in my page. Thanks for that award, too."

Pleasure is mine, Monica. And so happy to join you here. The award? You well-deserved it. Glad you accepted. I'll keep in constant touch here.

-A S


message 11: by Nica

Nica Hi, Asha. Thanks for the add. I am glad to find you here :) Posted something about The Booker Award in my page. Thanks for that award, too.


message 10: by Asha

Asha Seth Roger Loran wrote: "Since you seem to be interested in audio books I thought you might like this link: http://www.techsupportalert.com/free-..."

Yes Roger. I've discovered a profound interest for audiobooks off-late as I manage doing a lot of things at a time, especially while at work. Thanks for sharing the link. I'll check soon. :)


message 9: by Roger

Roger Bailey Since you seem to be interested in audio books I thought you might like this link: http://www.techsupportalert.com/free-...


message 8: by Asha

Asha Seth Sheila wrote: "Asha you read a lot and I am glad to be able to view what you read. Recommend a special writer Ayn Rand (The Fountainhead and Atlas Shrugged|) both are worth your time please read them"

Hi dear Sheila. Happy new year to you. A year full of reading, may it be.
Ayn Rand is top on my list for quite some months now. Will be reading your mentioned books pretty soon. Have you read them? I'd like to read your review.
Thank you for the recommendations. And would love to request for more.

Happy reading!
-Asha


Sheila Asha you read a lot and I am glad to be able to view what you read. Recommend a special writer Ayn Rand (The Fountainhead and Atlas Shrugged|) both are worth your time please read them


message 6: by Asha

Asha Seth Elevetha wrote: "Asha wrote: "Elevetha wrote: "Thank you for the friend request!!

I'm really glad you like my writing!!"

Quite honestly, I read it twice and couldn't like it less, Elevetha. Thank you for acceptin..."


Cheers, Ele!!

-Asha


message 5: by Elevetha (last edited Dec 19, 2012 07:47PM)

Elevetha Asha wrote: "Elevetha wrote: "Thank you for the friend request!!

I'm really glad you like my writing!!"

Quite honestly, I read it twice and couldn't like it less, Elevetha. Thank you for accepting my invite. ..."


description

Thank you! That's really sweet:)

Best wishes,

Elevetha.


message 4: by Asha

Asha Seth Elevetha wrote: "Thank you for the friend request!!

I'm really glad you like my writing!!"


Quite honestly, I read it twice and couldn't like it less, Elevetha. Thank you for accepting my invite. I can now stay in touch with your writing, and of course, reading too. :)
Cheers!

-Asha


Elevetha Thank you for the friend request!!

I'm really glad you like my writing!!


message 2: by Asha

Asha Seth Darsana wrote: "Thank you for the recommendation Asha :)"

You are more than welcome Darsana.

Happy Reading!

-Asha


Darsana Thank you for the recommendation Asha :)


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