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Jay Baer

Goodreads Author

Born

in Lincoln, NE, The United States

Website

http://www.nowrevolutionbook.com

Genre

Business & Investing

Member Since

February 2011

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Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.

His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.

A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.

A November, 2010 issue of Fast Company Magazine cited him as one of the three leading soci ...more

2542 posts
Jay Baer's Blog

Humans vs. the Machines: Why You Shouldn’t Panic About AI Taking Over Your Job

“What should our company be doing about AI?” It’s been the big question hanging in the air throughout the last year and a half. And it comes as no shock that it will continue to be a question that dominates conversations in the next couple of years—not only for marketers, but for all business and organizational leaders.

Let’s be candid. We’ve seen AI tools and technologies improve so much in just t

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Jay Baer’s books

Average rating: 3.95 · 2,840 ratings · 315 reviews · 23 distinct works • Similar authors

	Youtility: Why Smart Marketing Is about Help Not Hype 3.99 avg rating — 1,140 ratings — published 2013 — 14 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hug Your Haters: How to Embrace Complaints and Keep Your Customers 3.85 avg rating — 782 ratings — published 2016 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer (Goodreads Author), Daniel Lemin (Goodreads Author) 4.01 avg rating — 433 ratings — published 2018 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer (Goodreads Author), Amber Naslund 3.93 avg rating — 167 ratings — published 2011 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon, Jay Baer (Goodreads Author) (Foreword) 4.07 avg rating — 110 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling by Jay Baer (Goodreads Author), Erica Campbell Byrum 3.87 avg rating — 54 ratings — published 2014 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Time to Win: How to Exceed Your Customers’ Need for Speed 4.29 avg rating — 21 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling by Jay Baer (Goodreads Author), Darren Root 3.68 avg rating — 22 ratings — published 2014 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Social marketing constant law, usefulness 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer (Goodreads Author), Marcus Sheridan (Narrator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Jay Baer wrote a new blog post Humans vs. the Machines: Why You Shouldn’t Panic About AI Taking Over Your Job “What should our company be doing about AI?” It’s been the big question hanging in the air throughout the last year and a half. And it comes as no sho Read more of this blog post »
Sep 20, 2025 12:26AM · like

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Quotes by Jay Baer (?)

“Social Media is About People, Not Logos”
― Jay Baer, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

5 likes

“stop trying to be amazing and start being useful. I don’t mean this in a Trojan-horse, “infomercial that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way.”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

4 likes

“What if instead of trying to be amazing you just focused on being useful? What if you decided to inform, rather than promote?”
― Jay Baer, Youtility: Why Smart Marketing Is about Help Not Hype

2 likes

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Jay’s Quotes

“Social Media is About People, Not Logos”
― Jay Baer, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

5 likes

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Jay Baer

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