Malcolm McDonald

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Malcolm McDonald

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Librarian note:
There is more than one author in the GoodReads database with this name

Combine Editions
Malcolm McDonald’s books

Average rating: 3.76 · 357 ratings · 19 reviews · 68 distinct works

	Marketing Plans, Sixth Edition: How to prepare them, how to use them 3.76 avg rating — 76 ratings — published 1985 — 26 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Market Segmentation: How to do it, how to profit from it by Malcolm McDonald, Ian Dunbar 3.97 avg rating — 62 ratings — published 1995 — 24 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 4.18 avg rating — 22 ratings — published 2007 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Plans: A Complete Guide in Pictures 3.87 avg rating — 15 ratings — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Account Management: A Definitive Guide by Malcolm McDonald, Diana Woodburn 3.27 avg rating — 15 ratings — published 2006 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Malcolm McDonald on Key Account Management by Malcolm McDonald, Beth Rogers 3.77 avg rating — 13 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Marketing Planning 4.33 avg rating — 9 ratings — published 1993 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Key Account Management: Learning from supplier and customer perspectives by Malcolm McDonald, Beth Rogers 2.83 avg rating — 12 ratings — published 1998 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Plans That Work: Targeting Growth and Profitability by Malcolm McDonald, Warren J. Keegan 3.30 avg rating — 10 ratings — published 1997 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness by Malcolm McDonald, Peter Mouncey 4.14 avg rating — 7 ratings — published 2011 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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