Kevin Lane Keller’s Followers (61)

Kevin Lane Keller

Born

in The United States

June 23, 1956

Website

http://faculty.tuck.dartmouth.edu/kevin-lane-ke...

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Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.

Combine Editions
Kevin Lane Keller’s books

Average rating: 4.04 · 6,483 ratings · 308 reviews · 76 distinct works

	Strategic Brand Management 4.03 avg rating — 445 ratings — 49 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Best Practice Cases in Branding 4.29 avg rating — 42 ratings — published 2002 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity 4.26 avg rating — 27 ratings — published 2002 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) 4.45 avg rating — 22 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Valuepack:Strategic Brand Management:International Edition/Brand You: AND "Brand You" 4.06 avg rating — 16 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management by Kevin Lane Keller, Philip Kotler 3.42 avg rating — 19 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: A European Perspective by Kevin Lane Keller, Mats Georgson, Tony Apéria 4.08 avg rating — 13 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ケラーの戦略的ブランディング―戦略的ブランド・マネジメント増補版 [Kerā No Senryakuteki Burandingu] 3.88 avg rating — 8 ratings — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management Video Library Version 2.0 4.14 avg rating — 7 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Planning (1) 4.20 avg rating — 5 ratings — published 2008 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars