Books by Kevin Lane Keller

Kevin Lane Keller
Average rating 4.04 · 6,478 ratings · 307 reviews · shelved 36,528 times

Showing 30 distinct works.

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	Strategic Brand Management by Kevin Lane Keller 4.03 avg rating — 445 ratings — 49 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Best Practice Cases in Branding by Kevin Lane Keller 4.29 avg rating — 42 ratings — published 2002 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller 4.26 avg rating — 27 ratings — published 2002 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Branding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI)) by Kevin Lane Keller 4.45 avg rating — 22 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Valuepack:Strategic Brand Management:International Edition/Brand You: AND "Brand You" by Kevin Lane Keller 4.06 avg rating — 16 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management by Kevin Lane Keller, Philip Kotler 3.42 avg rating — 19 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: A European Perspective by Kevin Lane Keller, Mats Georgson, Tony Apéria 4.08 avg rating — 13 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ケラーの戦略的ブランディング―戦略的ブランド・マネジメント増補版 [Kerā No Senryakuteki Burandingu] by Kevin Lane Keller 3.88 avg rating — 8 ratings — published 2003	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management Video Library Version 2.0 by Kevin Lane Keller 4.14 avg rating — 7 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Planning (1) by Kevin Lane Keller 4.20 avg rating — 5 ratings — published 2008 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	コトラー&ケラーのマーケティング・マネジメント基本編 by Kevin Lane Keller, ケビン・レーンケラー, Kevin Lane Keller, 恩藏直人 (監修) liked it 3.00 avg rating — 1 rating — published 2008 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management Custom Edition for McGill University by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Kevin Lane Keller(2012-08-20) by Kevin Lane Keller 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	[(Strategic Brand Management )] [Author: Kevin Lane Keller] [Nov-2012] by Kevin Lane Keller 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The effects of brand name suggestiveness on advertising recall by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management Third Edition by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	エッセンシャル戦略的ブランド・マネジメント第4版 by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Stratejik Marka Yönetimi by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Management (University of Pittsburgh \| BUSMKT 1481) [Pearson Custom Business Resources] by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ministry of Education. Business Administration recommended bilingual teaching materials work with management Marketing Series: Strategic Brand Management (3rd edition in English New Edition)(Chinese Edition) by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	MARKETING MANAGEMENT 14E BUNDLE PREMIUM by Kevin Lane Keller, Philip Kotler, Delphine Manceau 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	MANAGEMENT STRATEGIQUE DE LA MARQUE NOUVEAU PRIX by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	MANAGEMENT STRATEGIQUE DE LA MARQUE 3E ED by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management [Japanese Import] by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Branding Imperatives: Insights for the New Marketing Realities (Marketing Science Institute Fast Forward Series) by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Books Combo of Strategic Brand Management & Services Marketing (Set of 2 books) by Kevin Lane Keller, Lovelock Christopher, Chatterjee Jayanta, Wirtz Jochen 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategisch merkenmanagement by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.) by Kevin Lane Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management + Best Practice Cases in Branding by Kevin Lane Keller 0.00 avg rating — 0 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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