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Paul Roetzer

Goodreads Author

Born

Cleveland, Ohio, The United States

Website

http://www.marketingagencyinsider.com

Twitter

twitter.com/paulroetzer

Genre

Business & Investing, Nonfiction

Member Since

November 2011

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Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 250 certified firms.

Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.

His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.

He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent con ...more

	The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms 3.84 avg rating — 361 ratings — published 2011 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Artificial Intelligence: AI, Marketing, and the Future of Business by Paul Roetzer (Goodreads Author), Mike Kaput (Goodreads Author) 3.67 avg rating — 135 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success 3.62 avg rating — 85 ratings — published 2014 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success 3.50 avg rating — 2 ratings — published 2014	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Agency Blueprint: The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms 0.00 avg rating — 0 ratings — published 2011	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Agência de Marketing Ideal. O Manual de Conceitos e Estratégias Para o Século XXI 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Marketing Performance Blueprint : Strategies and Technologies to Build and Measure Business Success (Hardcover)--by Paul Roetzer [2014 Edition] ISBN: 9781118883433 by Paul Roetzer (Goodreads Author), Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Paul Roetzer is currently reading

Against the Gods: The Remarkable Story of Risk

by Peter L. Bernstein

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Nov 10, 2011 08:01AM

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Steve Jobs

by Walter Isaacson (Goodreads Author)

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Nov 10, 2011 08:00AM

Quotes by Paul Roetzer (?)

“Forward-thinking organizations seek hybrid professionals who are highly proficient writers, analytical, creative, and tech savvy, with strong competencies in business management, information technology (IT), and human behavior.”
― Paul Roetzer, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

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“Fifty-five percent of consumers researching on mobile intend to purchase within one hour, and 83 percent want to purchase within one day.11”
― Paul Roetzer, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

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“Keep in mind that a little bit of AI can go a long way to reduce costs and drive revenue when you have the right data and the right use case.”
― Paul Roetzer, Marketing Artificial Intelligence: Ai, Marketing, and the Future of Business

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