Bruce Friedrich

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Bruce Friedrich

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in The United States
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October 2025

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Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.

Publishers Weekly included Bruce's forthcoming book Meat on its list of the 10 best new releases in science for Spring 2026, writing: "This packed account makes food science feel like an urgent and essential undertaking."

Meat has also earned endorsements from:

- Harvard Medical School genetics professor George Church: “an engaging trea
...more

Announcing my new book Meat, available Feb 3, 2026

Announcing my new book Meat, available Feb 3, 2026

Select Advance Praise for MEAT

“An engaging treatise on using science to make meat far more efficiently… includes fascinating observations in every chapter.” —George Church, ​​professor of genetics, Harvard Medical School

“The topic is crucial, and Friedrich’s presentation is clear, persuasive, and entertaining.” —Kim Stanley Robinson, author, The Mi Read more of this blog post »
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Published on November 08, 2025 07:45 Tags: amr, climate-change, deforestation, environmentalism, food-security, global-hunger, malnutrition, meat
Average rating: 4.09 · 836 ratings · 86 reviews · 5 distinct worksSimilar authors
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The Animal Activist's Handb...

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4.21 avg rating — 278 ratings — published 2009 — 10 editions
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Clean Protein: The Revoluti...

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3.61 avg rating — 153 ratings8 editions
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Meat: How the Next Agricult...

4.36 avg rating — 44 ratings4 editions
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Vegetarianism in a Nutshell

0.00 avg rating — 0 ratings
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Bruce’s Recent Updates

Meat by Bruce Friedrich
"
Meat is the rare nonfiction book that feels both deeply researched and genuinely fun to read. Every chapter delivers multiple surprising insights, often via anecdotes that keeps the pace brisk and the tone upbeat, while still grounding the argument i" Read more of this review »
Meat by Bruce Friedrich
"Just finished reading Bruce Friedrich’s tremendously inspiring new book, MEAT.

I had some questions about cultivated meat and some skepticism about partnerships between the plant-based and cultivated meat companies and major meat companies like Tyson " Read more of this review »
Meat by Bruce Friedrich
"This sophisticated, data-rich book is a treasure trove of information! It’s packed with insights and is a must-read for anyone who enjoys food, literally everyone!"
Meat by Bruce Friedrich
"There are some solutions to the problems we face that are so so important and so clear that to fail to heed them would be so potentially catastrophic it makes one wonder how anything so obvious could fail to take hold. Bruce Friedrich's MEAT is the m" Read more of this review »
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Meat by Bruce Friedrich
" It was very kind of you to read the entire book and offer such a thorough review, Kate, when it's not the book you expected or wanted - thank you. I’m ...more "
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