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Bruce Friedrich

Goodreads Author

Born

in The United States

Website

https://www.meatbook.org/

Twitter

brucegfriedrich

Genre

Science, Nonfiction

Member Since

October 2025

URL

https://www.goodreads.com/brucefriedrich

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Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.

Publishers Weekly included Bruce's forthcoming book Meat on its list of the 10 best new releases in science for Spring 2026, writing: "This packed account makes food science feel like an urgent and essential undertaking."

Meat has also earned endorsements from:

- Harvard Medical School genetics professor George Church: “an engaging trea Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.

Publishers Weekly included Bruce's forthcoming book Meat on its list of the 10 best new releases in science for Spring 2026, writing: "This packed account makes food science feel like an urgent and essential undertaking."

Meat has also earned endorsements from:

- Harvard Medical School genetics professor George Church: “an engaging treatise on using science to make meat far more efficiently [that] includes fascinating observations in every chapter”

- The Ministry for the Future author Kim Stanley Robinson: "Friedrich’s presentation is clear, persuasive, and entertaining”

- Jane Goodall: “Please read this book: it is engaging, informative, and gives us hope for a kinder future”

- Nobel Laureate in economics Michael Kremer: "Alternative proteins offer a promising path to addressing global challenges including hunger, climate change, and pandemic risk. Meat highlights the case for how science, innovation, and smart policy can help bring these solutions within reach. It contributes to an important and timely global conversation"

- and more.

Center for Strategic and International Studies director of global food and water security Caitlin Welsh penned the foreword, writing that the book “explains the imperative to transform our food systems, and lays out a game plan to get us there…. as important as it is enjoyable.”

Bruce has written for The Wall Street Journal, Foreign Policy, Wired, Nature, and more. His TED Talk has been viewed more than 2.4 million times and translated into 30 languages. He has appeared on The Ezra Klein Show, TED Radio Hour, New Yorker Radio Hour, and Sam Harris’s Making Sense podcast.

Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College (Phi Beta Kappa). ...more

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Bruce Friedrich's Blog

Announcing my new book Meat, available Feb 3, 2026

Announcing my new book Meat, available Feb 3, 2026

Select Advance Praise for MEAT

“An engaging treatise on using science to make meat far more efficiently… includes fascinating observations in every chapter.” —George Church, professor of genetics, Harvard Medical School

“The topic is crucial, and Friedrich’s presentation is clear, persuasive, and entertaining.” —Kim Stanley Robinson, author, The Mi Read more of this blog post »

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Published on November 08, 2025 07:45 • Tags: amr, climate-change, deforestation, environmentalism, food-security, global-hunger, malnutrition, meat

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Bruce Friedrich’s books

Average rating: 4.09 · 797 ratings · 73 reviews · 5 distinct works • Similar authors

	In Defense of Animals: The Second Wave by Peter Singer (Goodreads Author) (Editor), Gaverick Matheny, Marian Stamp Dawkins 4.19 avg rating — 461 ratings — published 1985 — 25 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World (Flashpoint by Matt Ball (Goodreads Author), Bruce Friedrich (Goodreads Author) 4.21 avg rating — 277 ratings — published 2009 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy—and Save Our Planet by Kathy Freston, Bruce Friedrich (Goodreads Author) 3.62 avg rating — 151 ratings — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future 4.44 avg rating — 9 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Vegetarianism in a Nutshell 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Bruce Friedrich…

Bruce is Currently Reading

Bruce Friedrich is currently reading

When Everyone Knows That Everyone Knows...: Common Knowledge and the Mysteries of Money, Power, and Everyday Life

by Steven Pinker (Goodreads Author)

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Nov 02, 2025 02:51PM

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Bruce’s Recent Updates

Bruce Friedrich made a comment on Kate Laycoax ’s review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future " It was very kind of you to read the entire book and offer such a thorough review, Kate, when it's not the book you expected or wanted - thank you. I’m ...more "
Jan 14, 2026 03:20PM · see review
Bruce Friedrich liked Juliet Stein's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: "As both an activist in the space and an investor in alternative protein for almost a decade, I rarely come across a book about the future of meat that is agnostic as well as inspiring. Bruce Friedrich seamlessly addresses alternative protein holistic" Read more of this review »
Jan 14, 2026 12:16PM · see review
Bruce Friedrich liked Megan Beech's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: "As someone who had been keto for 3 years, fell off the bandwagon and slowly getting back on, I can't get enough of meat. Once upon a time I was a vegetarian and the thought of having synthetic meats would've been revolutionary and honestly I might ha" Read more of this review »
Jan 14, 2026 12:15PM · see review
Bruce Friedrich wants to read Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food—and Our Future by Bruce Friedrich (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Dec 26, 2025 01:05PM · 1 like · like
Bruce Friedrich is now following Ali, Margherita Bassi, and Juliet Stein
Dec 26, 2025 05:33AM
Bruce Friedrich liked Tori's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: "As a committed carnivore, I added this book to my list to learn more about synthetic meat. The author presents well-researched information and explores multiple perspectives on the growing need for synthetic meat. I would definitely recommend this to" Read more of this review »
Dec 25, 2025 05:10AM · see review
Bruce Friedrich is now following Bruce Friedrich Author of In Defense of Animals: The Second Wave
Nov 07, 2025 10:51AM · like
Bruce Friedrich rated a book really liked it If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All by Eliezer Yudkowsky (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Nov 02, 2025 02:52PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of If Anyone Builds It, Everyone Dies by Eliezer Yudkowsky. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — If Anyone Builds It, Everyone Dies by Eliezer Yudkowsky <iframe sandbox id="wrongBookKindlePreviewScreen">