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Bruce Friedrich

Goodreads Author

Born

in The United States

Website

https://www.meatbook.org/

Twitter

brucegfriedrich

Genre

Science, Nonfiction

Member Since

October 2025

URL

https://www.goodreads.com/brucefriedrich

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Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.

Nature included Bruce's 2026 book Meat on its roundup of five "best science picks," and Publishers Weekly included Meat on its list of the 10 best new releases in science for Spring 2026, writing: "This packed account makes food science feel like an urgent and essential undertaking."

Meat has also earned endorsements from:

- The Ministr Bruce Friedrich is founder and president of the Good Food Institute (GFI), a global network of nonprofit science think tanks with more than 240 full-time team members across affiliates in the U.S., India, Israel, Brazil, APAC, and Europe. GFI is accelerating the science of plant-based and cultivated meat in order to bolster the global protein supply while protecting our environment and promoting global health.

Nature included Bruce's 2026 book Meat on its roundup of five "best science picks," and Publishers Weekly included Meat on its list of the 10 best new releases in science for Spring 2026, writing: "This packed account makes food science feel like an urgent and essential undertaking."

Meat has also earned endorsements from:

- The Ministry for the Future author Kim Stanley Robinson: "Friedrich’s presentation is clear, persuasive, and entertaining”

- Jane Goodall: “Please read this book: it is engaging, informative, and gives us hope for a kinder future”

- Nobel Laureate in economics Michael Kremer: "Alternative proteins offer a promising path to addressing global challenges including hunger, climate change, and pandemic risk. Meat highlights the case for how science, innovation, and smart policy can help bring these solutions within reach. It contributes to an important and timely global conversation"

- and more: MeatBook.org/praise

Center for Strategic and International Studies director of global food and water security Caitlin Welsh penned the foreword, writing that the book “explains the imperative to transform our food systems, and lays out a game plan to get us there…. as important as it is enjoyable.”

Bruce has written for The Wall Street Journal, Foreign Policy, Wired, Nature, and more. His TED Talk has been viewed more than 2.4 million times and translated into 30 languages. He has appeared on PBS News Hour, The Ezra Klein Show, TED Radio Hour, New Yorker Radio Hour, and Sam Harris’s Making Sense podcast.

Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College (Phi Beta Kappa). ...more

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Bruce Friedrich's Blog

Announcing my new book Meat, available Feb 3, 2026

Announcing my new book Meat, available Feb 3, 2026

Select Advance Praise for MEAT

“An engaging treatise on using science to make meat far more efficiently… includes fascinating observations in every chapter.” —George Church, professor of genetics, Harvard Medical School

“The topic is crucial, and Friedrich’s presentation is clear, persuasive, and entertaining.” —Kim Stanley Robinson, author, The Mi Read more of this blog post »

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Published on November 08, 2025 07:45 • Tags: amr, climate-change, deforestation, environmentalism, food-security, global-hunger, malnutrition, meat

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Bruce Friedrich’s books

Average rating: 4.11 · 867 ratings · 100 reviews · 5 distinct works • Similar authors

	In Defense of Animals: The Second Wave by Peter Singer (Goodreads Author) (Editor), Gaverick Matheny, Marian Stamp Dawkins 4.19 avg rating — 460 ratings — published 1985 — 25 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Animal Activist's Handbook: Maximizing Our Positive Impact in Today's World (Flashpoint by Matt Ball (Goodreads Author), Bruce Friedrich (Goodreads Author) 4.21 avg rating — 278 ratings — published 2009 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Clean Protein: The Revolution that Will Reshape Your Body, Boost Your Energy—and Save Our Planet by Kathy Freston, Bruce Friedrich (Goodreads Author) 3.61 avg rating — 154 ratings — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future 4.43 avg rating — 76 ratings — published 2025 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Vegetarianism in a Nutshell 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Bruce Friedrich…

Bruce is Currently Reading

Bruce Friedrich is currently reading

When Everyone Knows That Everyone Knows...: Common Knowledge and the Mysteries of Money, Power, and Everyday Life

by Steven Pinker (Goodreads Author)

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Nov 02, 2025 02:51PM

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Bruce’s Recent Updates

Bruce Friedrich made a comment in the group Goodreads Librarians Group — adding cover image for audible version of book topic " Would it be possible for someone to add the cover image for the audible version of this book? Here: https://www.goodreads.com/book/show/2... Here's the ...more "
Mar 17, 2026 03:31PM
Bruce Friedrich made a comment in the group Goodreads Librarians Group — two versions of identical book topic " There are four versions of this book (my book) listed: https://www.goodreads.com/work/editio... The December 2025 version of the hard cover should be d ...more "
Mar 17, 2026 03:27PM
Bruce Friedrich joined the group Goodreads Librarians Group
Mar 17, 2026 03:23PM · like
Bruce Friedrich and 18 other people liked Michael Greger's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: " Meat is the rare nonfiction book that feels both deeply researched and genuinely fun to read. Every chapter delivers multiple surprising insights, often via anecdotes that keeps the pace brisk and the tone upbeat, while still grounding the argument i" Read more of this review »
Mar 08, 2026 03:58PM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Meat by Bruce Friedrich. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Meat by Bruce Friedrich <iframe sandbox id="wrongBookKindlePreviewScreen">
Bruce Friedrich and 1 other person liked Tracey Glover's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: "Just finished reading Bruce Friedrich’s tremendously inspiring new book, MEAT. I had some questions about cultivated meat and some skepticism about partnerships between the plant-based and cultivated meat companies and major meat companies like Tyson " Read more of this review »
Mar 08, 2026 03:57PM · see review
Bruce Friedrich and 1 other person liked Rakefet Cohen Ben-Arye's review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future: "This sophisticated, data-rich book is a treasure trove of information! It’s packed with insights and is a must-read for anyone who enjoys food, literally everyone!"
Feb 22, 2026 05:06PM · see review
Bruce Friedrich rated a book it was amazing Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future by Bruce Friedrich (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Feb 04, 2026 04:10AM · 2 likes · like
Bruce Friedrich made a comment on Kate Laycoax ’s review of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future " It was very kind of you to read the entire book and offer such a thorough review, Kate, when it's not the book you expected or wanted - thank you. I’m ...more "
Jan 14, 2026 03:20PM · see review
Bruce Friedrich is now following Margherita Bassi and Juliet Stein
Dec 30, 2025 05:25AM