Michael Schrage

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Michael Schrage



Michael Schrage is a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. A sought-after expert on innovation, metrics, and network effects, he is the author of Who Do You Want Your Customers to Become?, The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas (MIT Press), and other books. ...more

Average rating: 3.85 · 1,089 ratings · 103 reviews · 16 distinct worksSimilar authors
Who Do You Want Your Custom...

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3.93 avg rating — 221 ratings — published 2012 — 6 editions
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The Innovator's Hypothesis:...

3.63 avg rating — 225 ratings — published 2014 — 13 editions
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Recommendation Engines (The...

3.73 avg rating — 106 ratings2 editions
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Serious Play: How the World...

3.46 avg rating — 98 ratings — published 1999 — 9 editions
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No More Teams!: Mastering t...

3.74 avg rating — 23 ratings — published 1995 — 2 editions
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Shared Minds: The New Techn...

3.83 avg rating — 6 ratings — published 1990 — 2 editions
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Getting Beyond Ideas: The F...

0.00 avg rating — 0 ratings — published 2011
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マインド・ネットワーク―独創力から協創力の時代へ

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The Dynamics Of Creative Co...

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Perfect information and per...

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The more choices you have, the more your values matter.

Michael Schrage

“Visionary organizations that value innovation should have simple customer vision statements. They need to imagine—and articulate—who and what their customers should become.”
Michael Schrage, Who Do You Want Your Customers to Become?

“A cynic, Oscar Wilde cynically observed, knows the price of everything and the value of nothing. By contrast, recommendation engines are computational optimists: not only do they know everything’s price, they’ll also predict its value for you. Successful engines are digitally designed to get to know you better. They’re built to learn what you are most likely to like.”
Michael Schrage, Recommendation Engines



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