Michael Schrage
More books by Michael Schrage…
“Visionary organizations that value innovation should have simple customer vision statements. They need to imagine—and articulate—who and what their customers should become.”
― Who Do You Want Your Customers to Become?
― Who Do You Want Your Customers to Become?
“A cynic, Oscar Wilde cynically observed, knows the price of everything and the value of nothing. By contrast, recommendation engines are computational optimists: not only do they know everything’s price, they’ll also predict its value for you. Successful engines are digitally designed to get to know you better. They’re built to learn what you are most likely to like.”
― Recommendation Engines
― Recommendation Engines
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