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Ash Maurya

Goodreads Author

Website

http://www.ashmaurya.com

Twitter

ashmaurya

Genre

Business

Member Since

April 2013

URL

https://www.goodreads.com/ashmaurya

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"Life's too short to build something nobody wants."

I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.

Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.

That is my mission and reason for being. ...more

143 posts
Ash Maurya's Blog

How to Achieve Breakthrough by Embracing Constraints

Audi Le Mans

The Audi race team had the goal of winning the prestigious Le Mans race. Both their closest competitors, BMW and Mercedes, had won the race before which made the goal particularly worthy of pursuing.

The obvious way to win a race is by building a faster car. However, building a significantly faster car is non-trivial. The chief engineer at Audi instead posed a different question to his team:

“Ho

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Ash Maurya’s books

Average rating: 4.1 · 21,280 ratings · 346 reviews · 10 distinct works • Similar authors

	Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 4.10 avg rating — 20,733 ratings — published 2012 — 51 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Designing for Product Strategy by Jaime Levy (Goodreads Author) (Contributor), Alistair Croll (Contributor), Benjamin Yoskovitz (Contributor) 3.95 avg rating — 1,204 ratings — published 2014 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Scaling Lean: Mastering the Key Metrics for Startup Growth 4.30 avg rating — 524 ratings — published 2016 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Startup Lean 4.17 avg rating — 6 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	El Plan del Héroe: Un camino gamificado y lean en busca de tu estrategia ganadora by Daniel Vecino, Ash Maurya (Goodreads Author) (Foreword) it was amazing 5.00 avg rating — 3 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	精益创业实战(第2版)（图灵图书） (Chinese Edition) by Ash Maurya (Goodreads Author), 张玳 (Translator) really liked it 4.00 avg rating — 3 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	快成長時代：精實思維 X 牽引力指標 X 顧客產出率打造快成長引擎 it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	COMECE SUA STARTUP ENXUTA - 2ª EDIÇÃO 2024 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Yalın Girişim: Fikrinizi Başarıya Dönüştürün 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Running Lean: Iterate from Plan a to a Plan That Works 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Ash Maurya is now friends with Tomas
Jan 26, 2025 07:38PM · like

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Quotes by Ash Maurya (?)

“Life's too short to build something nobody wants.”
― Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works

tags: entrepreneurship, lean-startup, startups

14 likes

“Waste is any human activity which absorbs resources but creates no value. — James P. Womak and Daniel T. Jones,”
― Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works (Lean

8 likes

“Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups”
― Ash Maurya, Running Lean: Iterate from Plan A to a Plan That Works (Lean

7 likes

See all Ash Maurya's quotes »