3,932 books
—
4,105 voters
With direct response advertising, you need to provoke action. And to do that, you must accomplish two important objectives: 1. You must move the prospect emotionally. 2. You must persuade him intellectually.
“The supreme art of war is to subdue the enemy without fighting.”
― The Art of War
― The Art of War
Ivan’s 2025 Year in Books
Take a look at Ivan’s Year in Books, including some fun facts about their reading.
More friends…
Favorite Genres
Polls voted on by Ivan
Lists liked by Ivan

























































