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Bryan Pearson

Website

http://www.pearson4loyalty.com

Twitter

pearson4loyalty

Genre

Business

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With more than two decades of experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, Bryan heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.

A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented around the world at such well-known events as The Art of Marketing, Loyalty Worl With more than two decades of experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, Bryan heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.

A sought-after speaker and author of the bestselling book: The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented around the world at such well-known events as The Art of Marketing, Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.

In 2012, Bryan was selected to be among SmartMoney’s “Power 30,” an annual list of leaders who shape worldwide economic currents and the consumer experience. He is often quoted by news outlets including: The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, the Vancouver Sun, the National Post, Globe and Mail, the Chicago Tribune, the Associated Press and MSNBC. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY.

The Loyalty Leap: Turning Customer Information into Customer Intimacy was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada and became a New York Times, Wall Street Journal and USA Today bestseller in its first week. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. More information is available at www.pearson4loyalty.com.
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529 posts
Bryan Pearson's Blog

Bryan Pearson isn't a Goodreads Author (yet), but they do have a blog, so here are some recent posts imported from their feed.

Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind

Image courtesy of Target

A princess in a wheel chair dreams just as big as a princess in a glass slipper. And if she has her way, she will soon reign in the land of retail.

Major retailers are beginning to learn as much, as evidenced in the new line of Halloween costumes introduced by Target (one of which consists of a princess outfit with royal carriage wheelchair cover). Kohl’s, which recently add

Combine Editions
Bryan Pearson’s books

Average rating: 3.42 · 90 ratings · 13 reviews · 8 distinct works

	The Loyalty Leap 3.42 avg rating — 81 ratings — published 2012 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Loyalty Leap for B2B: Turning Customer Information into Customer Intimacy 3.44 avg rating — 9 ratings — published 2013	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Loyalty Leap: Turning Customer Information Into Customer Intimacy 0.00 avg rating — 0 ratings — published 2012 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Historic Germany Bridge Photo Book: Explore Iconic Architectural Marvels Through 40 Captivating Images Of Germany's Bridges 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Groggy Froggy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Groggy Froggy 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bryan Pearson: The Loyalty Leap : Turning Customer Information Into Customer Intimacy (Hardcover); 2012 Edition by Bryan Pearson, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Matters For Small & Medium Enterprises: Now More Than Ever! by Alan C. Middleton PhD, Miglena Nikolova (Editor), Andy Meaden (Illustrator) 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Bryan Pearson (?)

“Pursuing a customer-intimate strategy requires a fundamental shift of focus, from product to customer. This means getting all the functional groups involved.”
― Bryan Pearson, The Loyalty Leap: Turning Customer Information Into Customer Intimacy

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Bryan Pearson’s Followers (4)

Add NewVideos

Bryan Pearson

529 postsBryan Pearson's Blog

Target, Kohl’s Are Adapting To Special Needs, And Already They’re Behind

Combine EditionsBryan Pearson’s books

Add New
Videos

529 posts
Bryan Pearson's Blog

Combine Editions
Bryan Pearson’s books