Tim Peter

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Born
Newark, NJ, The United States
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Influences

Member Since
June 2025


Tim Peter is a globally recognized marketing and e-commerce expert, consultant, speaker, writer, and educator. For twenty years, his Tim Peter Thinks blog and Thinks Out Loud podcast have helped audiences learn how to improve their marketing and drive customer acquisition.
Prior to founding Tim Peter & Associates, Tim worked with a large hotel franchisor and a premier luxury hotel firm to achieve billions of dollars of online direct revenue. Today, his firm helps companies in industries such as hospitality, travel, financial services, SaaS, marketing services, and technology increase effectiveness and drive profits.
An in-demand speaker for public and private events, Tim also teaches courses in strategy, content marketing, customer experien
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Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)

Screenshot of Google search that did Google kill blogging

Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half did worse than that.

But this isn’t really a blogging story. It’s a story about what happens to any business that builds its customer acquisition strategy on borrowed brand equity, renting visibility from a platform — a gatekeeper — that even

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Published on July 09, 2026 05:56
Average rating: 5.0 · 3 ratings · 0 reviews · 3 distinct works
Digital Reset: Driving Mark...

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Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)



Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Read more of this blog post »
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