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Tim Peter

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Tim Peter

Goodreads Author

Born

Newark, NJ, The United States

Website

https://www.timpeter.com/digitalreset

Genre

Business, Nonfiction

Influences

lois mcmaster bujold, mark w. schaefer, terry pratchett, Ben Aaronovit ...more

Member Since

June 2025

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Tim Peter is a globally recognized marketing and e-commerce expert, consultant, speaker, writer, and educator. For twenty years, his Tim Peter Thinks blog and Thinks Out Loud podcast have helped audiences learn how to improve their marketing and drive customer acquisition.
Prior to founding Tim Peter & Associates, Tim worked with a large hotel franchisor and a premier luxury hotel firm to achieve billions of dollars of online direct revenue. Today, his firm helps companies in industries such as hospitality, travel, financial services, SaaS, marketing services, and technology increase effectiveness and drive profits.
An in-demand speaker for public and private events, Tim also teaches courses in strategy, content marketing, customer experien ...more

46 posts
Tim Peter's Blog

The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)

Hand flipping a coin in air to illustrate the issue of AI giving customers different answers to the same prompts.

Rand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do you see the same list of brand recommendations twice, even with the exact same prompt?

The answer? Less than 1% of the time. The odds of seeing the same list in the same order are closer to one in a thousand.

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Combine Editions
Tim Peter’s books

Average rating: 5.0 · 3 ratings · 0 reviews · 3 distinct works

	Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech it was amazing 5.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Simulation in Produktion und Logistik 2017 by Sigrid Wenzel (Editor), Tim Peter (Goodreads Author) (Editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

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Tim Peter wrote a new blog post The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488) Rand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to Read more of this blog post »
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Tim Peter rated a book it was amazing Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech by Tim Peter (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 10, 2025 01:12PM · 1 like · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Digital Reset by Tim Peter. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Digital Reset by Tim Peter <iframe sandbox id="wrongBookKindlePreviewScreen">