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Eileen

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Tim Peter

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Tim Peter

Goodreads Author

Born

Newark, NJ, The United States

Website

https://www.timpeter.com/digitalreset

Genre

Business, Nonfiction

Influences

lois mcmaster bujold, mark w. schaefer, terry pratchett, Ben Aaronovit ...more

Member Since

June 2025

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Tim Peter is a globally recognized marketing and e-commerce expert, consultant, speaker, writer, and educator. For twenty years, his Tim Peter Thinks blog and Thinks Out Loud podcast have helped audiences learn how to improve their marketing and drive customer acquisition.
Prior to founding Tim Peter & Associates, Tim worked with a large hotel franchisor and a premier luxury hotel firm to achieve billions of dollars of online direct revenue. Today, his firm helps companies in industries such as hospitality, travel, financial services, SaaS, marketing services, and technology increase effectiveness and drive profits.
An in-demand speaker for public and private events, Tim also teaches courses in strategy, content marketing, customer experien ...more

29 posts
Tim Peter's Blog

What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)

Smiling couple using their mobile phone to demonstrate the idea of customers asking AI to find your business by name:

I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come between you and your customer.

I don’t believe that has to be true.

I’ve studied how we can build brands beyond Big Tech for over 20 years.

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Tim Peter’s books

Average rating: 5.0 · 3 ratings · 0 reviews · 3 distinct works

	Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech it was amazing 5.00 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Simulation in Produktion und Logistik 2017 by Sigrid Wenzel (Editor), Tim Peter (Goodreads Author) (Editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more, click here.

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Tim Peter wrote a new blog post What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474) I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in a lot Read more of this blog post »
Nov 22, 2025 06:37AM · like
Tim Peter rated a book it was amazing Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech by Tim Peter (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 10, 2025 01:12PM · 1 like · like