Becky McCray's Blog

November 19, 2025

My new book: The Idea Friendly Guide ebook is here

I’m excited to share that The Idea Friendly Guide ebook is now available! From 10 years of Deb and I working with communities across North America, I’ve put the Idea Friendly process into this practical, encouraging guide. If you’ve ever been told you need to slow down, form another committee, or wait for permission to improve your community, then this book is for you. If you loved Deb’s…

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Published on November 19, 2025 00:54

November 3, 2025

$100 Placemaking Ideas for Tiny Towns

Too often, placemaking sounds expensive. That’s just because people talk about expensive consultants, fancy masterplans and big projects like they do in big cities. In tiny towns, placemaking doesn’t have to cost much at all. My local economic developer Jeremy Zeller says placemaking simply means making the kind of place you want to live. And most of that happens when you bring people…

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Published on November 03, 2025 18:39

October 14, 2025

Why my cows are in my speaking reel

I finally made a speaker reel. After more than a decade of keynotes and workshops all over, I worked with Logan Young from SPKRstudio.com to put together footage that would show what I bring to you on stage. Logan started filling the spaces between speaking clips with beautiful, professional stock footage. These were gorgeous shots of rural landscapes, country roads, horses, farmers…

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Published on October 14, 2025 05:16

September 29, 2025

The beta readers did something I didn’t expect

Remember when I asked for beta readers for my Idea Friendly Guide? Y’all overwhelmed me! I ended up with double my goal for beta readers. Most were people working directly in small communities. Others were from regional organizations, nonprofits, businesses and academics who work across larger areas or everywhere. All these folks are experts at handling community projects. They know how to…

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Published on September 29, 2025 13:01

September 16, 2025

“You can have my empty buildings when I’m dead” and other stubborn property owners

At a recent conference, a community leader approached me with a familiar frustration. His town has four downtown buildings with active businesses. “Only four,” he said with disappointment. “At least you have four,” I said. That’s actually something to build on. He went on, “We have four other buildings downtown sitting empty. The owners won’t even discuss renting them.

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Published on September 16, 2025 08:39

September 2, 2025

No one wants to come to your public engagement session and maybe you don’t need them to

At the workshop after my recent keynote at the Arkansas Municipal League, a guy shared his frustration. He wanted to get people from his town of about 400 people together to hear their ideas. What would they like to see the city become? What kind of improvements could they work on together? “We have tried having city hall meetings to let them know, ‘Hey, come out. Voice your opinion.

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Published on September 02, 2025 08:45

August 19, 2025

People have to connect as people before they can collaborate

Josiah Hannah from Coalfield Development shared a good idea from their monthly staff meetings. They included meals, which made the whole thing more personal and relaxed. But then they realized they could expand this approach. They started inviting community partners to join some of their gatherings. The shared meals created natural conversation and connection. You can imagine how this…

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Published on August 19, 2025 05:04

August 5, 2025

5 of you made me rewrite 1/3 of my book

The first round of beta readers—Rob, Stephanie, Bob, Kim and Deb—have just finished reading and commenting on my upcoming book on the Idea Friendly Method, and I couldn’t be happier with their feedback. The book shows how people like you can transform your communities using the Idea Friendly Method: Gather Your Crowd, Build Connections, Take Small Steps. It’s full of real examples from small…

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Published on August 05, 2025 04:52

July 16, 2025

Who uses those grills in the park?

You know those old-style outdoor grills in the public parks? You know who uses them these days? Families of color, especially Latinos. My friend Rob Hatch pointed this out. As we talked it over, he said, “You see people out there having the time of their lives.” I can picture it, kind of like picnics in parks from my childhood. Kids running around, multiple generations gathered around…

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Published on July 16, 2025 06:07

July 1, 2025

“Who Painted That Intersection??!” The Sketchy Ninjas and the Power of Temporary Beauty

Store owners in downtown Russellville, Arkansas, opened up on Friday to find their intersection had been painted with retro flowers and “I heart Russellville.” “Who painted that intersection overnight??!” It was the Sketchy Ninjas. OK, that may not even be their name, because they’re still deciding what to call themselves. It’s just a few folks who wanted to do a good…

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Published on July 01, 2025 12:53