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Becky McCray

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Becky McCray doesn't just talk about rural issues, she lives them. Co-founder of SaveYour.Town, cattle rancher, she lives in a community of 30 people in northwest Oklahoma.
Her hands-on small-town experience as a retail business owner, city administrator, nonprofit executive, and community volunteer gives her unique insight into what actually works in rural communities. She created the influential Survey of Rural Challenges, published biennially since 2015 and used by agencies, educators, and businesses to better understand and serve rural people. Her first book, Small Town Rules, won a Small Business Book Award and was named one of the best small business books of 2012 by the National Federation of Independent Business.
McCray has worked wit
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Average rating: 3.96 · 27 ratings · 5 reviews · 2 distinct works
Small Town Rules

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3.83 avg rating — 24 ratings — published 2012 — 4 editions
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The Idea Friendly Guide: Pr...

it was amazing 5.00 avg rating — 3 ratings
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* Note: these are all the books on Goodreads for this author. To add more, click here.

My new book: The Idea Friendly Guide ebook is here

I’m excited to share that The Idea Friendly Guide ebook is now available! From 10 years of Deb and I working with communities across North America, I’ve put the Idea Friendly process into this practical, encouraging guide. If you’ve ever been told you need to slow down, form another committee, or wait for permission to improve your community, then this book is for you. If you loved Deb’s…

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Published on November 19, 2025 00:54

Becky’s Recent Updates

Becky McCray wrote a new blog post

My new book: The Idea Friendly Guide ebook is here

I’m excited to share that The Idea Friendly Guide ebook is now available! From 10 years of Deb and I working with communities across North America, I’ Read more of this blog post »
Becky McCray rated a book it was amazing
Stay Focused by Rob Hatch
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In the years since Rob Hatch's first book Attention!, our world has only accelerated. But we still have the ability to choose what we give our attention to through simple decisions. The reflection questions are direct and useful. Practical tools like ...more
The Idea Friendly Guide by Becky McCray
"So much common-sense, straightforward language in one place, wrapped around so many actual examples of The Idea Friendly Method in action. It’s a how-to book that has you actually cheering for the smart, creative people who skipped the bureaucracy, w" Read more of this review »
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Success Frames by Rob Hatch
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"Failure is the best teacher." Turns out that's not true. Embarrassing failures are too busy knotting up our stomachs to teach us anything except "never trying that again."
So what do we learn from? We learn from reflecting on our experiences. Author
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If You Could Live Anywhere by Melody Warnick
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Becky McCray is currently reading
Success Frames by Rob Hatch
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“Changing key behaviors creates openness The Idea Friendly Method doesn’t mean saying, “We should be more open to new ideas!” Or worse—saying, “You should be open to new ideas!” It means shifting key behaviors toward openness. Gather Your Crowd moves away from a few people deciding for everyone. When you start with an idea that entices others, you’re immediately opening up participation. You’re not asking people to join your committee; you’re asking them to be part of something they care about. Build Connections breaks down the isolation that breeds closed thinking. When people from different groups start talking to each other, we discover possibilities we never knew existed. Connections help us find the resources we need and give us more options. Take Small Steps cuts down the fear of failure that kills new ideas. When the stakes are small, people are more willing to try. When we see small successes, we’re willing to try bigger things. Small steps build confidence and momentum. Together, these three parts create not just openness to new ideas, but a friendly welcome for them. Now, all ideas are good enough to test. It’s that openness to new ideas that makes a town able to cope no matter what happens.”
Becky McCray, The Idea Friendly Guide: Practical, Immediate Steps to Break Free from Old-Way Thinking and Transform Your Community’s Future

“John Shepard is an expert on rural planning, as in the city planning profession. “Quality of life should be a core planning principle,” John said. “Quality isn’t just ‘pretty.’ It matters because it reflects that we value where we work and live; that we value our friends and family every day.”
Becky McCray, The Idea Friendly Guide: Practical, Immediate Steps to Break Free from Old-Way Thinking and Transform Your Community’s Future

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