Francie Van Wirkus's Blog
May 4, 2021
What you know about _what you offer and promote_ to your customers as valuable needs constant…
What you know about _what you offer and promote_ to your customers as valuable needs constant attention. Bank cards like American Express with “earned” companion (flies free) tickets for Delta airlines, for example.
Initial User Story: I want to use my American Express eticket on Delta Airlines so that I can visit my family member and get the value of the annual fee on my bank card.
Search:The companion ticket is unavailable, so I am unable to use it. I changed my User Story:
Second User Story: I want to use my American Express eticket on Delta Airlines so that I can visit Florida, (a second choice to visiting my family member) and get the value of the annual fee on my bank card.
Search: The companion ticket is unavailable. Now I wonder if I can use my valuable benefit ticket…anywhere. I changed my User Story:
Third User Story: I want to use my American Express eticket on Delta Airlines so that I can visit anywhere in the U.S. and get the value of the annual fee on my bank card.
Exasperated and curious search: Atlanta, Fargo, Tampa…no companion ticket available.
It was, and is right now, a perfect day for product management teams at American Express and Delta to discuss customer value.
It was, and is right now, a perfect day for product management teams at American Express and Delta…
What you know about _what you offer and promote_ to your customers as valuable needs constant attention. Bank cards like American Express with “earned” companion (flies free) tickets for Delta airlines, for example.
Initial User Story: I want to use my American Express eticket on Delta Airlines so that I can visit my family member and get the value of the annual fee on my bank card.
Search:The companion ticket is unavailable, so I am unable to use it. I changed my User Story:
Second User Story: I want to use my American Express eticket on Delta Airlines so that I can visit Florida, (a second choice to visiting my family member) and get the value of the annual fee on my bank card.
Search: The companion ticket is unavailable. Now I wonder if I can use my valuable benefit ticket…anywhere. I changed my User Story:
Third User Story: I want to use my American Express eticket on Delta Airlines so that I can visit anywhere in the U.S. and get the value of the annual fee on my bank card.
Exasperated and curious search: Atlanta, Fargo, Tampa…no companion ticket available.
It was, and is right now, a perfect day for product management teams at American Express and Delta to discuss customer value.
What you know about _what you offer and promote_ to your ...
What you know about _what you offer and promote_ to your customers as valuable needs constant attention. Bank cards like American Express with “earned” companion (flies free) tickets for Delta airlines, for example.
Initial User Story: I want to use my American Express eticket on Delta Airlines so that I can visit my family member and get the value of the annual fee on my bank card.
Search:The companion ticket is unavailable, so I am unable to use it. I changed my User Story:
Second User Story: I want to use my American Express eticket on Delta Airlines so that I can visit Florida, (a second choice to visiting my family member) and get the value of the annual fee on my bank card.
Search: The companion ticket is unavailable. Now I wonder if I can use my valuable benefit ticket…anywhere. I changed my User Story:
Third User Story: I want to use my American Express eticket on Delta Airlines so that I can visit anywhere in the U.S. and get the value of the annual fee on my bank card.
Exasperated and curious search: Atlanta, Fargo, Tampa…no companion ticket available.
It was, and is right now, a perfect day for product management teams at American Express and Delta to discuss customer value.
What you know about _what you offer and promote_ to your customers as valuable needs constant...
What you know about _what you offer and promote_ to your customers as valuable needs constant attention. Bank cards like American Express with “earned” companion (flies free) tickets for Delta airlines, for example.
Initial User Story: I want to use my American Express eticket on Delta Airlines so that I can visit my family member and get the value of the annual fee on my bank card.
Search:The companion ticket is unavailable, so I am unable to use it. I changed my User Story:
Second User Story: I want to use my American Express eticket on Delta Airlines so that I can visit Florida, (a second choice to visiting my family member) and get the value of the annual fee on my bank card.
Search: The companion ticket is unavailable. Now I wonder if I can use my valuable benefit ticket…anywhere. I changed my User Story:
Third User Story: I want to use my American Express eticket on Delta Airlines so that I can visit anywhere in the U.S. and get the value of the annual fee on my bank card.
Exasperated and curious search: Atlanta, Fargo, Tampa…no companion ticket available.
It was, and is right now, a perfect day for product management teams at American Express and Delta to discuss customer value.
April 5, 2021
“How many Scaled Agile Framework trains have you set up?”
“How many Scaled Agile Framework trains have you set up?”
A common recruiting question aimed at determining experience that often misses the mark.
Repetition is only part of experience.
If you must get a number for experience, ok, and then follow on that with questions that will provide a deeper look into the candidate’s experience.
Was the change successful?
Is SAFe still being used there (sustained)?
Do you have any examples of coaching management to become leaders?
And, many other questions to follow that provide a deeper view into experience.
And, many other questions to follow that provide a deeper view into experience.
“How many Scaled Agile Framework trains have you set up?”
A common recruiting question aimed at determining experience that often misses the mark.
Repetition is only part of experience.
If you must get a number for experience, ok, and then follow on that with questions that will provide a deeper look into the candidate’s experience.
Was the change successful?
Is SAFe still being used there (sustained)?
Do you have any examples of coaching management to become leaders?
And, many other questions to follow that provide a deeper view into experience.
“How many Scaled Agile Framework trains have you set up?”...
“How many Scaled Agile Framework trains have you set up?”
A common recruiting question aimed at determining experience that often misses the mark.
Repetition is only part of experience.
If you must get a number for experience, ok, and then follow on that with questions that will provide a deeper look into the candidate’s experience.
Was the change successful?
Is SAFe still being used there (sustained)?
Do you have any examples of coaching management to become leaders?
And, many other questions to follow that provide a deeper view into experience.
“How many Scaled Agile Framework trains have you set up?”A common recruiting question aimed at...
“How many Scaled Agile Framework trains have you set up?”
A common recruiting question aimed at determining experience that often misses the mark.
Repetition is only part of experience.
If you must get a number for experience, ok, and then follow on that with questions that will provide a deeper look into the candidate’s experience.
Was the change successful?
Is SAFe still being used there (sustained)?
Do you have any examples of coaching management to become leaders?
And, many other questions to follow that provide a deeper view into experience.
