Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know

This is my farewell.

I want to spend some time thanking you. 

Thank you if you signed up for my free email-based social media marketing instruction program.

Thank you for subscribing to my blog.

Thank you to those who hired me to handle their platform.

Thank you for your thoughtful emails of support.

Thank you for letting me know when you especially liked a certain newsletter.

Thank you for any and all connection you’ve made with me.

I didn’t want o just disappear.

I am not giving your email addresses to anyone. I am not selling my business. I am simply closing the doors.

I have COPD and it has turned serious. To those of you wondering about the cause of my COPD, I’ve never smoked cigarettes or vaped. So, I don’t have emphysema. I have other conditions that fall within the umbrella term of COPD. 

So I will spend my days reading, resting, being with the best husband in the entire world, and gorgeous English Labrador. I might even finish my novel!

Feel free to drop me a line now and then to let me know what you’re reading and writing about. I love hearing from you.

The nature of my social media platform will switch from book marketing to other interests. Stay tuned.

So, I bid you all a heartfelt farewell.

I’m Frances, the owner of Social Media Just for Writers. Check me out online to see what I’m doing these days now that I’ve retired from social media marketing and book marketing. You can find me on Twitter, LinkedIn, and Instagram. (I don’t use Facebook much but I am on it.)

The post Farewell, My Friends appeared first on Social Media Just for Writers.

The Book Marketing is Update is back.

I may not produce it weekly, but it will be appearing on a regular basis.

Today’s post is jam-packed.

I can’t stress enough what a great book “Creativity: Where Poets Begin” is. Wow! You don’t have to be a poet to enjoy this book. Use it to help your innate sense of creativity flourish.

Enjoy today’s update!

New Release on Creativity

“Creativity” by New York Times Bestselling Author, Mary Mackey: If you’re a writer who wants to dip deeper into your own creative streams, this may be the book for you.

Book Marketing

Gen Z is driving sales of romance books to the top of bestseller lists from NPR: “Ask a Gen Z woman what she’s read recently, and there’s a good chance two names will come up: Colleen Hoover and Emily Henry.”

Here Are 10 Top Tips For Hosting Twitter Spaces! from Rachel Thompson/Bad Redhead Media: “

Have you heard of ‘social audio’? Before you say no, I bet you have. Clubhouse started during the pandemic and lit a fire under Twitter with this mission: How can we employ the same tactics as Clubhouse but inside the Twitter app itself? And that’s where Twitter Spaces was born. “

Want to publish an audiobook? There are Three Ways to WIDE – from Joanna Penn and with Findaway Voices: “How can you expand your creative and financial opportunities with audiobooks and podcasting? Will Dages from Findaway Voices talks about options as well as introducing the new Marketplace.”

Business and Creativity Go Hand in Hand: Q&A with Kern Carter by Kristen Tsetsi and from Jane Friedman’s blog: “Author Kern Carter (@KernCarter) discusses his journey from being self-published to having two books slated for publication from Scholastic and Penguin/Random House, what he learned about marketing—and the market—as a self-published author, his views on the relationship between the art and the business of writing, and more.”

Publishing

3 Ways That Writerly Grit Leads to Publishing Success from Jane Friedman and by Susan DeFreitas: “Grit is often seen as the stubborn plowing ahead, the continuing to do, do, do despite life’s various indignities, rejections, and setbacks. And it certainly is that—but also, I think, something more.”

Social Media News

How to Choose the Best Colors for Your Social Media Graphics [Infographic] from Social Media Today: This is a great post! Colors matter so choose them wisely. (I plan to change my colors on Instagram.)

New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment from Social Media Today: “Have you found yourself using Instagram way less of late? The once trendsetting social platform seems to have lost its luster, in large part due to Instagram’s insistence on pumping more content from accounts that you don’t follow into your main IG feed. The ‘inspiration’ for that approach is TikTok…”

Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement from Social Media Today: Engagement is dropping on Facebook so “Meta” is looking for ways to draw more people to its platform.

Censorship in the United States

America’s Censored Classrooms from PEN America: “Educational gag orders are state legislative efforts to restrict teaching about topics such as race, gender, American history, and LGBTQ+ identities in K–12 and higher education. PEN America tracks these bills in our Index of Educational Gag Orders, updated weekly.”

Judge Tosses Virginia Obscenity Cases, Declares State Law Unconstitutional from Publishers Weekly: “In a resounding victory for the freedom to read, a Virginia state judge on August 30 swiftly dismissed two closely watched cases that sought to bar the public display and sale of two books alleged to be obscene under an obscure state law. Furthermore, in dismissing the cases the court struck down the Virginia law upon which the cases were brought, finding it unconstitutional. The orders were delivered immediately following an August 30 hearing.”

Quote of the WeekI’m Frances Caballo and I’m glad you found my website. I’m a social media expert for writers, building and managing author platforms to enhance book sales. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Please note: I am not accepting new clients at this time. However, I can still make referrals to other consultants so don’t hesitate to contact me.

The post Book Marketing Update appeared first on Social Media Just for Writers.

I hope you enjoy today’s Book Marketing Update. I have decided to take a summer break from my weekly roundup of book marketing and social media blog posts.

So, you won’t be hearing from me again until the fall.

There were some super blog posts this past week so be sure to check out the ones I’ve outlined below.

Have a great summer!

Book Marketing

How To Get Your Self-Published Book Into Libraries – from Joanna Penn and with Eric Otis Simmons: In this podcast, which is transcribed into a blog post, Eric Otis Simmons explains how he pitches and sells to libraries throughout the U.S.

127+ Of The Top Free And Paid Book Promotion Services – from Dave Chesson: This is a comprehensive list of book promotion sites. Dave also shares a downloadable PDF of his favorite sites.

Did you miss the US Book Show? Here were some of the top book marketing takeaways. – from BookBub Partners: Read the highlights from this virtual conference. I agree with this takeaway: “When it comes to digital marketing and advertising, experts emphasized the importance of mastering one tool at a time.”

Books PR & Marketing Questions Answered Part VIII – from Writer Unboxed and by Ann Marie Nieves: If you are confused about the differences between public relations and marketing, check out this blog post.

Publishing

Is Hybrid Publishing Ethical? – from Jane Friedman and by Meghan Harvey: From Jane Friedman: “I’m publishing Meghan’s perspective because I think she’s right that it’s problematic to equate ethical hybrid publishing with a positive return on investment for the author via book sales alone.”

Social Media News

LinkedIn Adds New Elements to ‘Creator Mode’ Including Audio Events and New Audience Growth Opportunities – from Social Media Today: This new feature will benefit nonfiction writers.

Read These Too

ISBN Issues: You really need to read this notice to understand what is happening with ISBNs, especially if you buy your own (and I hope you do) and you purchased a block of numbers in the 2000’s.

Amazon Starts Monthly Book Club – from Publishers Weekly: You can join Amazon’s book club headed by Sarah Gelman, the editorial director for books, or use this feature to start your own group.

They’re (NOT) Gonna Put you in the Movies: Beware Book-to-Film Scams – by Anne R. Allen: This blog post is a must read. (I love Anne’s cautionary tales about our industry.)

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

Welcome to a late yet early bird edition of the Book Marketing Update.

I skipped last week due to the Memorial Day holiday in the US so instead of waiting until Thursday to publish the next one, I am sending this update to you two days early.

So this is an early bird edition, so to speak.

Below are some great posts I gathered over the past week or so. You’ll enjoy every one if you have time to read them.

By the way, I don’t usually discuss on this blog the books I’m reading. But I’ve got to tell you about “Project Hail Mary” by Andy Weir. I don’t ever read sci-fi yet I wanted to read this novel because I’d seen the movie “The Martian” (yes, I’m sure the book was better) and I wanted to read Weir’s next book.

I’m not a science/mathematics/astronomy/physics nerd at all — and there is plenty of science in the book. Yet I loved it. The characters, who are still in my heart, jumped off the page and seemed so real.

I love Weir’s story, too. He blogged his first book, taking and incorporating scientists’ input along the way. So when he self-published “The Martian” and it sold like hotcakes, a publisher scooped him up.

If you are a fiction writer, keep up with your blog. It does help!

Enough from me. Hope you enjoy this update.

Book Marketing

Promote Your Book with Your Values – from Jane Friedman’s blog and by Sonya Huber: This is an intriguing blog post from a writer who, at one point, was marketing her book while contending with long COVID-19 and raising a teen.

6 Ways Your Author Bio Can Help You Sell Books – by Ruth Harris: Not sure what to include in your author bio? Read this post.

Is BookTok Changing the Way We Talk About Books? – from Book Riot: BookTok has changed the way we talk about books. If your readers use TikTok, be sure to read this blog post.

Why testing BookBub Ads Pays Off – from BookBub Partners and by Carlyn Robertson: BookBub is a wonderful resource for writers. Definitely check out this blog post.

Social Media

What happens when you only share Reels on Instagram – from Later: In this interview, the person who switched entirely to Reels saw her Instagram account grow by 60K followers in six months.

81 Different Types of Social Media Post to Amaze Your Followers [Infographic] – from Social Media Today: Not sure what to post on social media every day? Here’s a list for you with 81 suggestions.

Email Marketing

Build Your Email List With Reader Magnets With – from Joanna Penn and with Tammi Labrecque: This excellent podcast episode explains why email marketing is an integral component of book marketing.

How to Grow Your Author Email List – with Tammi Labrecque and from Author Media: “

There is a simple technique to get readers to want to sign up for your newsletter. For decades, this technique has worked for thousands of authors. And it works better than ever today. What is it? Reader Magnets.”

Publishing

The Hybrid Publisher Debate: Do You Have the Right Mindset? – from Jane Friedman and by Debbie Weiss: “In short, grouping all hybrid and paid-for publishers together is far too simplistic, and picking the right publishing option depends on every author’s own thorough self-assessment. Like the legal disclaimers state, individual results may vary.”

Read These Too

88 Books to Bring Your Summer Alive – from The New York Times: “The season’s thrillers, true crime, romances and plenty more will delight readers of all stripes and feathers.”

2022 International Booker Prize Winner Announced – from Book Riot: “Tomb of Sand is the first book originally written in any Indian language to win the award and the first novel translated from Hindi to be recognized in the prize’s history.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

This week’s Book Marketing Update is a simpler version.

I decided to focus entirely on book marketing news. Hope you like this tidier version.

Have a great weekend and keep writing. BTW: There won’t be a Book Marketing Update next week due to the US holiday, Memorial Day.

Book Marketing

Why do good books fail to sell while poorly written books fly off the shelves? – from Author Media: “As an author, you must realize that some people are afraid to buy your book because they don’t want your book to make them feel guilty if they don’t finish it. These readers need to know what benefit they’ll gain from reading your book.”

I’ll Be Fine if You Don’t Read This Article – by Rick Lewis and from The Writing Cooperative: “What if instead of trying to capture the attention of other people we offered to FREE it? Imagine having the largesse we’d need to happily remind them, ‘I’ll be fine, and so will you, if you decide not to read this article.'”

Writing, Independence, And Selling Books Direct – from Joanna Penn and with Derek Sivers: Joanna Penn is consistently on the front lines of technology within the writing and book marketing spheres. Be sure to read this post.

How Bad Marketing Can Destroy Your Author Brand, Lose Friends, and Influence Nobody – by Anne R. Allen: “Bad marketing is worse than none. And I’ve seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books.”

Quote of the Week

“When your story is ready for rewrite, cut it to the bone. Get rid of every ounce of excess fat. This is going to hurt; revising a story down to the bare essentials is always a little like murdering children, but it must be done.” — Stephen King

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

I hope you enjoy today’s Book Marketing Update.

I found a lot of great blog posts this past week that will help you to sell more books. However, if you only read one article, please read “Is It a Steal?” This article provides an important lesson for those authors pursuing a hybrid publishing deal.

Enjoy the blog posts and keep writing and publishing!

Book Marketing

9 Ways Authors Use Crowdfunding Platforms to Reward Readers – from BookBub Partners: “… crowdfunding can be a powerful tool for authors. In addition to helping authors fund future works, crowdfunding and subscription platforms can provide new ways to build relationships with readers and reward avid fans.”

How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger – from Author Media: It can be expensive to be an indie author. Honing your craft, finding editors, and paying for book cover designs can all add up to a major expense. Check out this podcast/blog post to learn how to get started on Kickstarter.

Common BookMarketing Failures – from Alliance of Independent Authors: This blog post captures input from a Twitter chat that the Alliance of Independent Authors hosts every week.

Writing, Independence, And Selling Books Direct – from Joanna Penn and with Derek Sivers: “Why is writing so important? How can we pursue true independence as authors? How can we stay open to technological change while still focusing on the fundamentals of craft? Derek Sivers talks about these things and more.”

Publishing

Is It a Steal? – from The Society of Authors: Please read this article if you are about to publish and are being enticed by a hybrid publisher.

How To Self-Publish Your Book On Amazon – from The Writing Cooperative and by Rick Govic: This post takes writers through all the steps to self-publish a book, including how to format a book and create a cover.

Social Media

TikTok for Authors: The Ultimate Guide – by Jason Hamilton and from Dave Chesson’s blog: “TikTok has become all the rage among authors lately. Authors from all over are tapping into the culture of “BookTok” and making a lot of money doing it. But is TikTok really worth it?” (Heck yeah!)

BookTok’s Impact on U.S. Books | Adult Fiction Gets a BookTok Bump – from Now in Entertainment Podcast: Find out how BookTok is fueling US book sales.

Read These Too

Creativity: How to Unlock Your Hidden Creative Genius – from James Clear: In this article, the author shows “how creativity works, how to find your hidden creative genius, and how to create meaningful work by learning how to make creative thinking a habit.”

Wanna Be a Paperback Writer? The Scoop on Writing Series Books! – by Melodie Campbell and from Anne R. Allen and Ruth Harris: Interested in writing a series? Check out this post.

Quote of the Week

“Show me a writer who’s in control of their story 100% from beginning to end, and I’ll show you a boring book.” Stephen Monteith

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

Today’s Book Marketing Update is a hefty one.

The post includes several gems on book marketing and book sales, a lot of social media news, and a list of newsy items unrelated to book marketing but important to authors.

Enjoy the posts referenced below!

Book Marketing

Author Platform: How to Build It – from New York Book Editors: “In the most basic terms, an author platform is your ability to reach people who may buy your book.”

How to Create A Book Launch Content Calendar & Why It Matters – from Scribe Media: “There are at least 1,670 new Kindle ebooks published on Amazon every day. That’s more than one book every minute! Needless to say, that’s a lot of competition.”

How to Revive Dead Book Sales: Managing Your Backlist – from Dave Chesson: “As someone who’s worked closely with Amazon’s algorithm, and recorded book sales data over the years, I’ve found that there are phenomena that cause this, and that there are methods authors can take to correct it. Today, I want to show you how and why this happens, but more importantly, how to correct it and revive your book sales.”

Book Design

The Hardworking Magic of Book Design – from Writer Unboxed: If you don’t believe that great book design is important, read this blog post.

Social Media News

Twitter Launches Public Test of ‘Circles’ for Private Chats via Tweet – from Social Media Today: This featurel”will enable users to share tweets with a specific, custom group of connections in the app.”

Instagram Tests New, Full-Screen, Scrollable Display of Posts and Reels – from Social Media Today: “… Instagram has launched an initial test of a new, full-screen variation of its main feed display, which makes IG content look a lot more like TikTok, leaning into the latest usage trends.”

Twitter Expands Test of TikTok-Like Display Format in its Explore Tab – from Social Media Today: Remember when not so long ago platforms were copying Snapchat? The new leader in town is clearly TikTok.

15 Behind the Scenes Content Ideas to Share on Instagram [Infographic] – from Social Media Today: If you think you are running out of content to post, check out this infographic.

Twitter Under Elon Musk

Note: Unless Musk enacts changes to Twitter that will affect authors, this will be the last time I distinguish “Twitter under Musk” from other social media news.

Musk Secures Funding as More Hints of His Twitter Plans Slowly Filter Through – from Social Media Today: Here are the two final sentences of this blog post: “Expect job cuts and program changes, while you can also expect Twitter’s focus to shift dramatically within this initial period. How that changes your day-to-day tweet experience, we’ll have to wait and see.

Elon Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years – from Social Media Today: Musk also plans to dismiss 1,000 Twitter staff members this year and then add an additional 2,700 in 2025.

Downvotes Are Now on Twitter

Have you noticed these changes to Twitter?

This is how you’ll see the “downvote” icon:

Read These Too

How a Debut Graphic Memoir Became the Most Banned Book in the Country – from The New York Times: The author didn’t expect her memoir to do well. The timing of publication helped propel this book into phenomenal sales and debate.

Dave Eggers offers to replace books a South Dakota school board wants to pulp – from The Guardian: “The writer calls the planned destruction of copies of five titles – by Bernardine Evaristo, Alison Bechdel, Imbolo Mbue and Stephen Chbosky as well as his own – ‘an unconscionable horror.'”

Can A Writer Quote Song Lyrics in a Memoir or Novel? – by Anne R. Allen: The short answer is that you can quote song lyrics in your book but you’ll have to pay to use those lyrics.

Not a Journal Person? Post-Pandemic Might Be the Perfect Time to Start – by Anne M. Carley and from Jane Friedman’s Blog: I have tried to journal but have failed miserably in the past. But in this blog post, Anne M. Carley provides a bullet list of suggestions on how to approach your journal. So I will take another stab at journaling. What about you?

Quote of the Week

This week’s quote is from a poem, which you can find here.

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

Today’s Book Marketing Update is a whopper.

I include references to three posts under book marketing and publishing respectively.

And after the big news about Elon Musk purchasing Twitter, I had to include the four posts I refer to in a special section below.

Then there were various articles of interest I found fascinating. It’s been a fun, informative week.

Enjoy the update and keep writing!

Book Marketing

How to Identify a Book’s Sales Problem: Follow These Steps – from Dave Chesson: Dave Chesson outlines his framework for triggering increasing healthy book sales.

Should a Debut Indie Author Pay a Company for Book Marketing? – by Anne R. Allen: As usual, Anne R. Allen wrote a terrific post on the realities of book marketing companies. Definitely give this post a read!

Innovative Indie Marketing with S.D. Smith – from Author Media: “If you are an author in 2022, you also have to be a marketing specialist.”

Social Media News

Instagram Expands Live Testing of 90 Second Reels – from Social Media Today: “More users are getting more time to film their Reels clips, with Instagram expanding its test of 90-second Reels to more users.”

More Social Media News – Elon Musk Will Change Twitter

Who could miss the news that Elon Musk, a co-founder of PayPal who eventually became the CEO of Tesla, purchased Twitter. What follows here are two interviews I enjoyed: a TED Talk featuring Elon Musk and a PBS segment in which entrepreneur Scott Galloway discusses his fears about Elon Musk owning Twitter. Additionally, I include below a bulleted list of the changes Elon Musk will likely make to Twitter.

Elon Musk TED Talk

Scott Galloway on Elon Musk, Twitter, and the “False Flag of Free Speech” | Amanpour and Company | PBS

How a billionaires boys’ club came to dominate the public square – from The Washington Post: Be sure to check out this incisive and cautionary article.

How Will Twitter Make Money Under Elon Musk? A Look at the Currently Proposed Options – from Social Media Today

Publishing

TwitterChat: Are paperbacks worth the effort for self-published authors? – from Alliance of Independent Authors: This blog post is a compilation of tweets from authors about whether paperbacks are worth the effort. (I think they are.)

We All Need to Be Defended Against Predatory Publishing Practices – from Jane Friedman’s blog and by Brooke Warner, founder of She Writes Press: “The barriers to getting a book published have never been lower, and the consequence of this reality—that anyone can publish a book—is that predatory bad actors come out of the woodwork, and would-be authors must be on guard.”

Amazon updates for book authors – from Book Design Made Simple: “Trying to keep up with Amazon updates? So are we! There’ve been a few changes lately, so we’re discussing them here to keep you up to date. The main Amazon updates for book authors are: 1) EPUBs are replacing MOBIs for reflowable Kindle ebooks, 2) hardcover binding is now an option, and 3) A+ Content is available for your book’s product page on Amazon. Let’s break it down for you.”

Read These Too

Is Journaling a Waste of Writing Time? – from Jane Friedman’s blog and by  A.M. Carley: “Your journal makes the problem-solvers and quiet inner voices feel welcome. Over time, your journal can become the place to address those questions that are not readily answered. Your journal is a creative laboratory where you can amaze yourself and then apply your discoveries elsewhere.”

Google Will Now Enable Users to Request Removals for Search Results That Contain Personal Information – from Social Media Today: This is good news especially for sexual abuse and domestic abuse survivors.

What is it Like to Be a Blind Writer Writing for Sighted Readers? – from Literary Hub: “What is it like to be blind in an industry overwhelmingly dominated by sighted individuals? Jessica Powers, founder and publisher at Catalyst Press, spoke to George Mendoza and Kristen Witucki about crafting stories for sighted readers, finding community and release in fiction, and battling ableism in traditional publishing and publicity.”

‘I Just Want Something That’s Gay and Happy’: L.G.B.T.Q. Romance Is Booming – from The New York Times: “L.G.B.T.Q. romance novels have been around for decades, but they have been a quiet presence, almost entirely self-published or put out by small niche presses, and often shelved separately from other romances in bookstores. Now, they are coming from the biggest publishers in the industry. They are prominently displayed at independent bookstores and on the shelves at Walmart, and advertised on New York City subway platforms.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

I think this week’s Book Marketing Update is especially interesting.

I really liked the blog post by Allison K. Williams on Jane Friedman’s blog. And there were some interesting blog posts on social media, especially the one about BookTok (which is really authors/readers on TikTok.)

Check them all out if you have time.

Book Marketing

7 Figure Fiction with Theodora Taylor and from Joanna Penn: “How can you hook readers into your story by using universal human desires and motivations? How can you write what you love, run your author business your way, and still maintain the ambition for a 7-figure author business? Theodora Taylor gives her thoughts in this interview.”

Writers, Stop Using Social Media (Like That) – from Jane Friedman’s blog and by Allison K. Williams: This is an astute blog post on a confusing topic for authors.

Publishing

The Promises and Perils of Blockchain Technology in Publishing – from Book Industry Study Group: Everything you would ever want to know about blockchain technology in publishing is in this blog post.

IBPA, PubWest, and Portland State University Publish Students’ Research on Distribution Practices – from Independent Book Publishers Association: The Independent Book Publishers Association (IBPA), PubWest, and Portland State University’s (PSU) Graduate Program in Book Publishing has released a report outlining the findings from PSU’s student-led research on publishing distribution practices. The report can be viewed here.  

Social Media

BookTok is the ‘last wholesome place’ on the internet. Can it stay that way? – from Mashable: “BookTok is reviving print book sales and revitalizing the publishing industry. Creators say its success is all organic.”

How TikTok’s reader-centric community is championing for diversity both on and off the screen. – from Elle & by Juliana Ukiomogbe:

LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34% – from Social Media Today: “… LinkedIn is faring pretty well, with Microsoft reporting a 34% YoY increase in LinkedIn revenue to $3.44 billion, while it’s also continuing to see ‘record levels’ of user engagement.

Read These Too

The Impossible, Crucial Task of Teaching About Rape as a Survivor – from Literary Hub: “In a world where gender and race are often equivalent to the power we wield, rape—a crime about power—is typically discussed in terms of desire.”

Welcome to a Village With More Booksellers Than School Pupils – from The New York Times: Learn about a village in Northwest Spain that has 100 full-time residents and eleven bookshops. (Yes, I’m partial to all things about this Iberian Peninsula.)

How the Literary Journal Landscape Is and Isn’t Changing – from Jane Friedman’s blog and by Andrea A. Firth: “Getting published in literary journals is hard—still. Editors routinely say that they often have to turn down good writing. The submission cycle takes months, and months. But some things have changed.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

The post Book Marketing Update appeared first on Social Media Just for Writers.

I hope you enjoy today’s edition of the Book Marketing Update.

I especially liked the blog posts about social media that I found this past week. I hope you like them too.

Under the heading Read These Too, there are some interesting articles that I also discovered.

Enjoy this week’s Book Marketing Update and have a wonderful weekend!

Book Marketing

My Best Book Marketing Tip: Talk to Libraries! – from Colleen M. Story: “The Pittsburgh area is rich in libraries. So, before Covid, I had a lot of success pitching author talks to libraries.”

How to Use Goodreads to Promote Your Book – from Author Media: “When readers look for their next book, they often ask their reading friends for recommendations, and Goodreads helps facilitate that conversation.”

Social Media

Why Every Writer Needs a Social Media Executor, NOW! – by Anne R. Allen: “Social Media Executor? That may not be a term you’re familiar with, but believe me, you need one.”

TikTok Shares New Tips on How to Maximize Content Performance in the App – from Social Media Today: Check out the five tips for creating successful TikTok videos.   

New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn – from Social Media Today: “There’s no one perfect time for all businesses to post to any social app – but, if you’re trying to plan out your strategy, and you’re considering when you should be scheduling, this annual report from the team at Sprout Social can provide some guidance for your planning and experiments, to help you find the right times and cadences for your approach.”

Creativity

We Have a Creativity Problem – from the New York Times: “Outwardly, we praise innovation. Inwardly, we harbor a visceral aversion to it, studies have found.”

Read These Too

Cafe in Koenji is Only For Writers Working on a Deadline – from Spoon & Tamago: “Are you a writer working towards a hard deadline but having trouble getting work done? Then the Manuscript Writing Cafe is your new best friend. “

How to Gracefully Leave Your Writing Group – by Lisa Cooper Ellison and from Jane Friedman: If you’re ready to ditch your writing group, you may find this post helpful.

New / Popular / Best for April 2022 – from Bard Press: This post features “new books in the inspiration how-to space, what book was popular at the moment that should be paid attention to, and what was a best-book-of-all-time that I should check out.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). 

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