Becky Robinson's Blog

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from other hybrid publishers, and why marketing support is built into the foundation of this innovative new imprint. 

Key Points From This Episode:

[02:06] Amy explains why Weaving Influence decided to explore hybrid publishing. 

[02:47] Discover the types of books Weaving Influence Press will publish. 

[04:08] Amy reflects on how many books she hopes Weaving Influence Press will publish in 2026.

[04:22] Amy and Becky discuss the timeline authors can expect when working with Weaving Influence Press. 

[05:55] Becky shares details about a planned partnership with Porchlight Books. 

[06:50] Amy and Becky talk about what makes Weaving Influence Press unique. 

[11:11] Learn how authors can get started working with Weaving Influence Press.

[12:55] Amy and Becky share some final insights about Weaving Influence Press and the excitement surrounding it. 

Action Steps:Explore the new Weaving Influence website , where you’ll also learn more about our publishing support services and Weaving Influence Press. Consider if Weaving Influence Press is a fit for you!Think about becoming the Chief Marketing Officer for your book. What would it mean for you to step into that role, and what support would you need?Key Quotes:

We decided this year that we would embark on a new adventure, and we are excited to introduce Weaving Influence Press, which is our new hybrid publishing offer. —Becky Robinson 

There are a growing number of authors seeking not only our publishing support, but also marketing support, and we are in the unique position to offer both. —Amy Driehorst 

Weaving Influence Press will focus on nonfiction books — primarily leadership, self-help, HR, and select memoirs with a strong message. —Amy Driehorst 

We have deep experience, creativity, and innovation around how to market books, and we’d like to bring that to the authors we are publishing under the umbrella of our press. —Becky Robinson 

I’m really excited for us to come in and disrupt the industry a little bit and to not only provide marketing support, but guidance so that authors are equipped to become the Chief Marketing Officers of their book launch.  —Amy Driehorst

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 159: Introducing Weaving Influence Press appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In this episode, Becky interviews debut fantasy author Ang T. Dalton, who shares how her lowest moments became the foundation and inspiration for her first book, The Scars Within. From 80+ rejections to landing a Big Five audiobook deal with Simon Maverick, Ang opens up about mental health, resilience, and redefining success on her own terms. This conversation shines a light on what’s possible when you bet on yourself as a writer.

Key Points From This Episode:

[01:51] Ang begins by sharing about herself and her book, The Scars Within. 

[05:53] Ang reveals where she is in the journey of writing the other two books in her Twisted Thorn trilogy. 

[07:57] Ang talks about how she balances the priorities of writing a new book while marketing the first one, having a full-time job, and making time for her family. 

[09:56] Discover some of the hardships Ang faced as a debut author—what worked for her, what didn’t work, and why she chose to do it all herself. 

[14:07] Ang describes the timeline from writing The Scars Within to securing an audiobook deal. 

[15:23] Ang explains the various book cover designs she created and the intention behind them. 

[16:30] Hear how it felt for Ang to be rejected by literary agents, make the pivot to self-publishing, and then finally get the Big Five audiobook deal she dreamed of. 

[18:40] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence’s custom strategies can support your book launch. 

[20:00] Ang shares more about how her own personal experiences and mental health struggles were transformed into the emotional core of her novel. 

[23:23] Ang reflects on how writing The Scars Within created a powerful space for her own healing. 

[27:16] Ang talks about BookTok and her own complicated relationship with the platform. 

[30:31] Ang reveals how powerful the support of her best friends has been in getting her books into the world. 

[32:48] How did being embedded in BookTok culture shape Ang’s view of what makes a book marketable? She explains and reflects on how she is telling her story in a unique way. 

[35:00] Ang reveals the activity surrounding her book that caught the attention of a traditional publisher.

[39:48] Ang discusses her plans for the launch of book two, The Darkness Within. 

[40:44] Ang concludes by talking about what “popping off” as an author means to her.

Action Steps:Think about what success means for you as an author. Define those metrics, and make sure to prioritize joy and having fun along the journey. Take inspiration from Ang’s view of rejection. She tried 80 times to get representation from a literary agent and was rejected, but she didn’t give up and eventually found her own path. Consider how you might be able to keep going if the path you originally laid out for yourself isn’t working.Resources:Explore Ang’s website and subscribe to her newsletter.Get your copy of Ang’s debut romantasy novel, and the first in her Twisted Thorn trilogy,   The Scars Within .  Stay tuned for Ang’s second novel, The Darkness Within , launching on January 13, 2026. Follow Ang on Instagram and TikTok.Key Quotes:

I always wanted to do something that made me happy and helped people in some way. —Ang T. Dalton

The Scars Within is my debut novel, and I was actually inspired to write it after about six months of diving headfirst into the romantasy genre.  —Ang T. Dalton

Every “no” is a step closer to the right “yes.” —Ang T. Dalton

You have to believe in yourself and your story more than anybody in the world can or does. —Ang T. Dalton

I turned my lowest moment into a prologue, and that prologue turned into a fantasy trilogy. —Ang T. Dalton

I truly believe there’s someone who needs this story in their life. —Ang T. Dalton

Everybody’s story is different. Everybody’s journey is different. And so I just have to make sure I keep myself happy along the way and remain proud of every single step, even when I fail. —Ang T. Dalton

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 158: What Happens When You Bet on Yourself as a Writer appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In this episode, Becky welcomes another return guest, Todd Sattersten���publisher at Bard Press and author of the new book, 100 Best Books for Work and Life, which launched today. Todd shares what makes Bard Press���s ���one book per year��� publishing model unique and discusses his highly intentional, experiment-driven marketing strategy for launching his own book. From activating author networks to crafting a sales plan, this conversation is packed with insights for any author looking to publish with purpose.

Key Points From This Episode:

[01:49] Becky starts by telling the story of how she first connected with Todd, and then Todd shares about himself and the work of Bard Press. 

[03:54] Todd talks about his new book, 100 Best Books for Work and Life, and what inspired him to write it. 

[05:18] Todd elaborates on how this project is different from his other book, The 100 Best Business Books of All Time, which was released in 2009. 

[06:40] Find out if there is any overlap between The 100 Best Business Books of All Time and 100 Best Books for Work and Life.

[08:18] Todd reveals how many books in 100 Best Books for Work and Life were published by Bard Press. 

[09:14] Todd explains how he began thinking about the marketing strategies for his own book and the assets he created for the authors who are featured in 100 Best Books for Work and Life. 

[13:45] Todd talks about whether or not encouraging conversations about the books that are not featured in 100 Best Books for Work and Life is part of his marketing strategy this time around. 

[16:37] How does Todd prioritize book marketing strategies for himself and the authors he works with? He explains. 

[18:49] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence���s custom strategies can support your book launch. 

[19:40] Todd reveals how he plans to evaluate the results of his various experiments for marketing his new book. 

[21:25] Todd shares how many copies of 100 Best Books for Work and Life were included in the initial print run. 

[22:56] Todd elaborates on why making a national bestseller list is not a significant part of his marketing strategy. 

[26:57] Todd outlines two major factors and approaches that every author should pay attention to when marketing their books. 

Action Steps:If you���re preparing to launch a book, make sure you dedicate time not only to developing a marketing plan but also to crafting a sales plan. Tune in to Todd���s previous appearance on the podcast for a deeper dive into this topic! As you think about your own book marketing journey, identify an experiment or two that you could try to get your book out into the world in a bigger way. Ensure you can measure those results so you can repeat the action if it proves successful for you. Resources:Order your copy of 100 Best Books for Work and Life , which is now available! Learn more about Bard Press and explore the list of books they���ve launched. Connect with Todd on LinkedIn. Key Quotes:

What publishing one book a year allows us [Bard Press] to do is spend so much more time with the author on every component of building a successful book. ���Todd Sattersten 

What are the unique things that you, as an author, have, or the things that your book is going to have in the marketplace when it gets released? ���Todd Sattersten 

The biggest problem for most authors is that they do not leverage their assets. ���Todd Sattersten 

There’s a wealth of research indicating that selling 10,000 copies in the first year is a wonderful indicator of future success with a book. ���Todd Sattersten

Evaluate what your book is and what you want to do, not what people say is the most important thing to do. ���Todd Sattersten

Have a sales plan. Don’t just have a marketing plan. ���Todd Sattersten

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 157: How Purposeful Publishing Drives Long-Term Book Success appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In this episode, Becky welcomes back Stephanie Chandler���founder and CEO of the Nonfiction Authors Association and Nonfiction Writers Conference���for a deep dive into publishing paths for nonfiction authors. Stephanie shares candid advice on navigating traditional, hybrid, and self-publishing, including how to vet hybrid publishers, how to protect your creative work, and what platform-building really looks like today. If you’re trying to decide how to publish your next nonfiction book, this episode is a must-listen.

Key Points From This Episode:

[01:35] Stephanie shares about herself and her work in the world. 

[03:58] Stephanie reveals what she has learned about selecting the ideal book publishing path. 

[05:45] Discover what Stephanie asks authors and listens for when helping them select the right path for their book.

[09:41] Stephanie talks about the timeline of hybrid publishing and what can slow it down. 

[11:26] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence���s custom strategies can support your book launch. 

[12:38] With so many hybrid publishers in the world, what should an author look for when they���re selecting a partner to publish their book? Stephanie shares her expert insights. 

[15:29] Stephanie explains how her organization vets manuscripts and what they look for in manuscripts selected for publication. 

[17:03] Stephanie shares guidance for nonfiction authors who want to set their work apart from the noise of all the books that are currently being published.

[19:25] Stephanie discusses the various projects, initiatives, and opportunities that the Nonfiction Authors Association has to offer. 

Action Steps:Explore the resources below or visit the Nonfiction Authors Association website so you can learn more about what Stephanie is up to. Invest in a membership and submit your book for an award���there are numerous opportunities for nonfiction authors.Get very specific about your book���s niche. Take the time to really think about the audience you���re writing for and the angle that makes your book unique.Resources:Become a member of the Nonfiction Authors Association. Apply for a nonfiction book award. Consider attending the next Nonfiction Writers Conference.Run a book promotion or become a member of the nonfiction book club. Explore the courses offered by the Nonfiction Authors Association, including a 90-day write your book course with Stephanie. Connect with Stephanie on LinkedIn.Follow the Nonfiction Authors Association on Facebook, Instagram, and YouTube. Key Quotes:

I just love that I get to work with nonfiction writers every day, because most of us have some sort of mission to make the world a better place. ���Stephanie Chandler 

I think hybrid publishing is a great option. You maintain control of all of your work, but you’re hiring people to produce it professionally. ���Stephanie Chandler 

If you want a large book deal, you need to bring an audience to the table. ���Stephanie Chandler 

Editing is the most labor-intensive part of publishing. ���Stephanie Chandler

Vet carefully and check references as you’re selecting a publishing partner. ���Becky Robinson 

Carving out a niche is essential. ���Stephanie Chandler

We really do judge books by their covers, and design can make or break a book. ���Stephanie Chandler

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The Book Marketing Action Podcast is featured as one of the 20 best podcasts for authors on writing, publishing, and book marketing in this article from BookBub Partners.

The post Episode 156: What Every Nonfiction Author Should Know About Publishing appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In today���s episode, Becky is joined by Larissa Banting���accredited publicist, CEO of El Bee PR, and author���for a powerhouse conversation on personal branding, earned media, and strategic PR for authors. Larissa shares actionable insights on how to define your niche, pitch your personal stories, and build media momentum long before your book launches. If you���ve ever wondered how to get your story featured or how to find the right audience for your message, this episode is filled with tips you can implement right away.

Key Points From This Episode:

[01:09] Larissa starts by sharing about herself, her work in the world, and her company, El Bee PR.

[02:33] Larissa reveals some of the key elements of a personal brand that actually move the needle when an author is trying to promote their book. 

[04:33] Discover the branding strategies Larissa believes solo entrepreneurs and authors should borrow from more high-profile clients and brands. 

[06:21] Larissa outlines some practical ways that authors can begin to show up as the expert on their topic before they launch their books.

[11:22] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence���s custom strategies can support your book launch. 

[12:27] Larissa talks about finding media gold in a personal story, what it means, and why it is so powerful. 

[15:00] How can an author figure out which of their personal stories are worth pitching to media outlets? Larissa explains. 

[17:20] Larissa shares six ideas to get you started on finding media gold in your personal story:

Where did you go to school? What kind of hobbies do you have? How did you get started on your journey? Have you won any awards? What challenges have you overcome? Is there something timely in the news cycle that you can speak on?

[20:00] Larissa reveals one thing she wishes more authors knew about the power of PR and building a strong personal brand. 

[22:18] Larissa concludes by sharing a story about a client who ���planted the seeds��� early and found great success.

Action Steps:Think about how you can get started in the media, and be realistic with the goals you set. Start small and start far in advance of your book launch in order to get more coverage and move up to bigger media opportunities.Reflect on this question: Who are your people and where can you find them? Look for niche media opportunities where you can find the people who most want to learn from your expertise.Have a great, free, downloadable resource that will drive people to your website and help you grow your email list. Larissa has an excellent resource called ���Publicist in a Box��� that you can download here.  Resources:Explore Larissa���s website and get to know more about El Bee PR. Follow Larissa on LinkedIn, Facebook, and Instagram.Key Quotes:

You need to start building that personal brand well before you even have your book in the final draft form. ���Larissa Banting

The best brands understand that you can’t sell to everybody. ���Larissa Banting

What is your special sauce? Build your brand around that. ���Larissa Banting

I think a lot of people don’t realize that their life story has all of this beautiful pixie dust in it. ���Larissa Banting

Keep your eyes and ears open to what’s going on in the news cycle, because there may be something that you can step into as an expert in that particular field and give your opinion on, and that’s another great way to start getting your personal brand out there. ���Larissa Banting

If you try to wait until the last minute, it’s going to be really hard to get interest going because you won’t have a runway. ���Larissa Banting

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 155: Building an Author Brand That Attracts the Right Readers appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In today���s episode, Becky is joined by Dawn Mann Sanders���author, Bible teacher, and associate minister���to discuss the power of relationships on the author journey. Dawn shares the unexpected turns in her publishing and audiobook experience, how strategic and authentic connections helped her launch her book, and what she���s learned along the way about marketing, podcasting, and trusting the process. If you���re navigating your own book launch, this conversation will leave you inspired to take action and build community around your message.

Key Points From This Episode:

[01:33] Dawn shares about herself, her work in the world, and her book, When Your World Ends: God’s Creative Process for Rebuilding a Life.

[02:33] Dawn reveals that her audiobook is coming in September, one year after the launch of When Your World Ends.  

[03:32] What surprised Dawn about the journey of being a first-time author? She talks about her experience. 

[04:48] Dawn explains what went better than she expected while marketing her book. 

[05:54] She also shares some of the challenges she faced while marketing her book. 

[07:12] For authors who may be considering narrating their own audiobook, Dawn reveals what the experience was like for her.

[09:53] Dawn shares how she has continued to engage her audience after launching her book. 

[10:34] Dawn talks about what inspired her to start her own podcast. 

[11:57] Discover Dawn���s favorite part of the author journey so far. 

[12:58] Dawn provides advice for other first-time authors.

[15:13] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence���s custom strategies can support your book launch. 

[16:06] Dawn outlines some of her best tips for relationship building. 

[18:40] Dawn wraps up by sharing an inspiring story about the power of strategic connections.  

Action Step:Build relationships in two ways: Form connections with anyone you can, but also choose to strategically invest in the relationships you���re building, not for what you can get out of those people, but for what you can give to others as a result. It���s important to seek relationships that fuel your author journey. Resources:Get a copy of Dawn���s book, When Your World Ends , and stay tuned for the audiobook launching on September 16. Explore Dawn���s website and take her quiz, ���What���s Your Start-Over Style?���Follow Dawn on Facebook, LinkedIn, Instagram, and Threads.  Key Quotes:

I had to make some new connections in order to navigate the path that I felt led to follow. ���Dawn Mann Sanders

I got this idea to build relationships, which has really been instrumental in helping me secure interviews and contacts at media outlets. ���Dawn Mann Sanders

There is a comfort level that I have developed, having been on other people’s podcasts, that allows me to have a little more comfort doing my own. ���Dawn Mann Sanders

My audience came through my relationships. ���Dawn Mann Sanders

No matter when you get your audience, they’re not going to stay with you if you don’t have good stuff to give. ���Dawn Mann Sanders

I make a point whenever I can to meet people, because you just never know when you’re going to make a connection. ���Dawn Mann Sanders

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 154: Strategic Connections That Open Doors for Authors appeared first on Weaving Influence.

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Welcome to Season 6 of The Book Marketing Action Podcast with Becky Robinson, where we give you information you can immediately implement to increase your influence and market your books more successfully.

In today���s episode, Becky is joined by Michelle Garrett���public relations consultant, writer, author, and speaker. Michelle shares the candid truth about her self-publishing journey���from unmet expectations to the determination it took to launch her book. If you’re navigating the ups and downs of self-publishing, Michelle���s experience offers invaluable insights into what to ask, how to find the right partner, and why strategy���and resilience���matter.

Key Points From This Episode:

[01:09] Michelle shares about herself and her work in the world. 

[02:39] Michelle talks about her expectations going into the self-publishing process and how they compared to the reality she experienced.

[03:50] Michelle describes the process of selecting her support team when self-publishing her book. 

[5:00] Discover some of the challenges and disappointments Michelle faced while working with her support team and where she felt she needed more guidance. 

[07:31] Michelle reflects on some of the questions she didn���t ask when she was selecting a support team and what she would ask now. 

[10:00] Michelle talks about the frustration of not receiving a timeline or deadlines from her support team and the importance of adhering to her goals and milestones. 

[12:50] Michelle reveals the most important qualities and characteristics that authors should look for when they���re hiring an individual or an agency to assist them on the self-publishing journey. 

[15:50] (AD) Schedule a call with Becky Robinson to discover how Weaving Influence���s custom strategies can support your book launch. 

[16:47] Michelle explains how this experience affected her confidence and momentum for bringing her book into the world, and how she moved forward from the disappointments she faced.

[18:12] If a friend asked Michelle for self-publishing advice, what would she encourage them to consider when selecting the right partner for their project? She shares her best guidance. 

[20:06] As a PR professional, Michelle discusses some of the unique challenges self-published authors face when it comes to gaining publicity. 

[23:59] Michelle outlines some PR strategies and tactics that she believes work well for self-published authors. 

[26:57] Michelle and Becky talk about the importance of being the ���Chief Marketing Officer��� for your book. 

Action Steps:If you are wading through the challenges of bringing your first book into the world, try to imagine the finished book in your hands. This vision can increase your determination and help propel you to the finish line. Think about the parts of the author journey that you can do well and where you might want to hire support. Do you enjoy creating ideas for your social media channels but need help designing graphics? Create an itemized list to keep it organized.Resources:Get a copy of Michelle���s book, B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices . Learn more about Michelle by exploring her website. Check out Michelle���s live stream podcast, PR Explored , where she interviews guests every month. Follow Michelle on LinkedIn, Threads, and Facebook. For any authors who may be looking for self-publishing support, our team can help you take your book from manuscript to publication! Explore our services here, then fill out the form at the bottom of the page to receive our free book production guide. Key Quotes:

You want to know who you’re going to be working with on a day-to-day basis. ���Michelle Garrett

I would picture that in my mind���what it was going to feel like to hold my book and to always have it. Once it’s out there, you’re a published author. ���Michelle Garrett

Many people try to write a book, and they never get it across the finish line. So it’s a big deal. ���Michelle Garrett

Have a plan with an itemized list of things that you need to do, and then what you need to hire someone else to do. ���Michelle Garrett

For me, the purpose of writing the book was to get more consulting work; it wasn’t necessarily to sell a lot of books. It was to draw attention to my expertise. ���Michelle Garrett

I kind of built an audience on social media over time, and that helped me immensely when it came time to write my book. ���Michelle Garrett

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

The post Episode 153: What First-Time Authors Need to Know About Hiring Self-Publishing Support appeared first on Weaving Influence.

Why You Need to Prioritize Email Marketing 

Open up your inbox, and you’ll probably find at least one if not several, newsletters. They come at us fast and furious. From thought leaders to food bloggers, it seems like everyone has a newsletter. 

But why, with so many other content-sharing outlets, do we choose to create, sign up for, and engage with emails?

Read on to learn more about why email marketing is impactful and how you can create a productive email marketing strategy. 

Why Email Still Works

You may have heard that “email is dead,” but the reality is far from that. Email is still a primary driver for sales and an impactful marketing initiative. There are currently 4.2 billion email subscribers, and this number continues to increase, year-after-year.

Why does email remain so popular?

Email provides a unique opportunity to authentically connect with your audience while remaining true to your brand. While social media tends to focus on a brand’s promotional aspects, emails allow for more personal elements where many brands feel comfortable sharing what they wouldn’t in other online spaces.

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One primary value of email marketing is that people opt-in to receive your brand’s messaging. Your audience wants this information. Mapping out the customer journey and using personalized content are considered the most effective ways to optimize marketing automation. With direct, conversational emails to “Betsy,” you can establish long-term loyalty and nurture leads in a way that cannot be done elsewhere.

Authenticity over sales adds value to the relationship you’re establishing with your audience, and that’s important.

Getting Started with Email

Like almost anything, there is a lot of advice on how to get started with email marketing. 

First and foremost: You need a permission-based email list. This means people have expressly agreed to allow you to send them marketing messages via email. This not only keeps you legally compliant (see more on the CAN-SPAM Act later in this article), but it’s also important for the success of your efforts. 

To build up this list:

If you have a list of personal contacts or business connections, you can send a personal email with a link to opt-in to the list. This will ensure they are agreeing to receive marketing messages from you.Form-gate your free resources on your website, like ebooks, to encourage people to sign up for your list in order to receive the content in return. Include a QR code to opt-in on any slides you use at presentations or conferences to encourage attendees to sign up.

As a note, you will never want to purchase a list. Most email marketing services will not allow you to upload a purchased list.

You’ll then want to take the time to complete the below steps to set your email marketing up for success:

Step 1: Identify your goals. What are you hoping to accomplish with your newsletter? Don’t send a newsletter just to send a newsletter. Step 2: Choose your send cadence. How often are you able to commit to sending a newsletter? We recommend ensuring you set a cadence that is realistic so you show up reliably for your audience. At least monthly is ideal, though.Step 3: Map out your topics. What are you sharing with your audience? What content already exists that you can repurpose, and what new content will you create to continue adding value? Be authentic in what you’re sharing. As Chris Brogan, author and marketing consultant, notes: “I put my BEST content in my newsletter.” Give your subscribers the best value you can.Step 4: Invest in an email marketing tool. There are a number of options available, including Mailchimp and Constant Contact, that offer features and analytics to boost your email efforts. Step 5: Create an overarching design. Pull from any existing assets (company branding, book branding, etc.) to create a layout in your email server that you can repurpose for each email sent. This creates brand consistency so that your audience will recognize your content immediately. 

Once you finalize your planning, you can get to work emailing.

Email Marketing Success

Consistency and value are key to creating a large, engaged email audience. Often, you already will have a lot of content that can be shared within your newsletter and offer guidance to your audience. Consider how you can repurpose existing and new blogs or videos to build up a valuable newsletter. Weaving Influence supports Bob Tiede, multi-book author, through multiple weekly and monthly emails, promoting new blogs and thought leadership concepts. Through an ongoing partnership with Weaving Influence, Bob grew his email list subscribers from 2,300 to over 13,000, and his emails have an average open rate of 40%.

Read the full case study here.

Setting Up an Optimized Email

There are a few steps to take to ensure your email is optimized for opens and engagement:

Subject Line: Personalize your messaging and subject when possible; “Dear reader” won’t cut it. Based on research from Mailchimp, 64% of email recipients decide to open or delete emails based on the subject line. [image error]Preview Copy: Keep this short and succinct, ideally less than 90 characters. Consider using a question or call-to-action to draw engagement. Messaging: In every message used in your emails, you need to be able to identify the value you’re offering your audience. While you can certainly use your email to promote a new service or book, your primary messaging should always be educational, informative, and helpful. Images and Videos: Include dynamic content like images and GIFs to improve engagement with your content. If you have a relevant video to share, include an embedded link to drive views of the content. Footer: Use a consistent footer that shares your website link and any social links. Encourage your subscribers to engage with you on other platforms, like LinkedIn. You can also share free resources in this footer, like a link to a new ebook or case study.Proofing: Proofreading is critical! Don’t underestimate how off-putting spelling errors or broken links can be to your audience. We recommend you have a checklist of items to review before sending, including spelling/grammar, links, and images. 

Research from Litmus found that companies that use an extensive pre-send checklist saw a
substantially higher ROI (40:1) than those that don’t use a checklist (28:1). 

Additionally, understanding compliance regulations is a critical component of a successful email marketing presence. To protect data privacy and subscribers, there are a number of regulations in play that need to be reviewed and adhered to.  CAN-SPAM laws include a number of regulations like:

Be honest about sender information and email contents. You cannot use deceptive subject lines.Offer an easily accessible way for people to unsubscribe—and honor those unsubscribes. You must honor a recipient’s opt-out request within 10 business days. Include your physical address. Recipients should be able to see where you are located.

You’ll also want to align with Yahoo and Google policies, which, among other parameters, state that your email spam rate must stay below 0.3% (more on how to do this in the next section). 

While compliance regulations can seem overwhelming, they ultimately are focused on ensuring senders are honest, respectful, and transparent. 

Once you begin sending emails, the work isn’t done, though. It’s crucial that you continue to analyze performance and refine your approach.

After years of sending our newsletter weekly, Weaving Influence completed a survey and research and identified that our subscribers prefer a bi-weekly cadence. We have since adjusted our send cadence to better meet the needs of our audience. 

Analyzing and Refining

One key piece of analysis is periodically cleaning up your list to remove unsubscribed and hard bounces. Sunset any disengaged users to keep your email send list healthy. If you continue to send to disengaged users, you risk your emails getting marked by email servers as junk, which not only impacts sends to that user but can hurt your overall deliverability rate in the long term. 

Additionally, you’ll want to review the performance of each email sent to see if people are opening, clicking, and replying. Your reply rate is incredibly important to track, as it shows the effectiveness of your email messaging and continues the conversation with your audience. This increases the probability of conversions and long-term retention. 

In addition to monitoring the reply rate, there are a few benchmarks to keep in mind:

Monitor your deliverability rate; 89% or higher is a healthy rate.The average email open rate is 36.5%.The average click-through rate for an email campaign is 1.4%.

While these benchmarks are helpful for tracking overall performance, we highly encourage you to benchmark performance against yourself. Are your emails continuing to see increasing or consistent open and click-through rates? Ensure that you see growth with your initiatives and take a step back to re-evaluate your approach if you see a decline. 

Remember: Continue to analyze your list and your email performance. Keeping consistent track of both and adjusting your approach offers the greatest opportunity for ROI. 

The Bottom Line

Email marketing is good for business. The connection you create with your audience is invaluable, helping build your brand in a way that other marketing avenues simply don’t. Helpful, personalized content is the most valuable, allowing you to have FUN with your brand. Who wouldn’t want that?

Take Action

Working with a partner like Weaving Influence can ensure you receive the strongest ROI from your email marketing. Get in touch with us today to get started! 

The post The Effectiveness of Email Marketing appeared first on Weaving Influence.

Prioritizing Webinars for Book Launches

Webinars serve as a powerful marketing tool for authors who want to make a significant impact.

Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish credibility, and create buzz around your book launch. 

Here’s how a webinar can add value to your book launch strategy: 

Increase exposure to new audiences. Successfully marketing your webinar will get your message in front of relevant audiences that may otherwise not know about you or your book.Boost your sales. Providing an opportunity for people to personally connect with you during a webinar can build long-term relationships. This interaction is key to creating excitement and getting people to buy your book. Fuel email campaign efforts. The potential to grow your email list by adding webinar attendees will greatly benefit your book launch marketing efforts, allowing you to continue to share your messages with them in the long term.

Incorporating webinars as part of your book marketing techniques will allow you to focus on the content of your book, showcasing your expertise in real-time and adding a memorable learning experience for those interested in—or new to—the topic.

Research from ON24 found that webinars remain a popular and valuable way to connect your message to interested audiences. The average number of attendees for 2024 was 216 people, which is a 7% increase in attendees from the previous year. 

Let’s explore how to promote your book using webinars as part of your book launch strategy. 

Planning Your Book Launch Webinar

Planning the perfect webinar requires careful consideration of many factors. 

Timing

Hosting your webinar about a month before the official release date can significantly impact launch week success. This timeline gives you enough runway to build anticipation while ensuring your book is still fresh in attendees’ minds when it becomes available. 

“During the pre-order campaign is a good time to have a webinar. This not only builds momentum and excitement for the book launch but in offering up the chance to pre-order the book during the webinar, authors gain valuable sales that signal to Amazon that there is interest in the book. This ensures the book is stocked and ready for buyers during launch week and beyond.”
–Kelly Edmiston, Account Manager 

If time and resources allow, hosting multiple webinars increases your chances of reaching more people from varying audiences, expanding the reach of your message. 

In addition to pre-launch webinars, authors can also host webinars on launch day to boost launch week sales, as well as a month or so post-launch to fuel momentum and keep the book’s message front and center for potential readers. 

If opting to host more than one webinar, focus on making content engaging with more in-depth topic-specific webinars to cater to different audience segments. Be sure to leave room for Q&A, which lets participants feel like they’re part of the conversation.  

Technology

Another critical planning component is researching the various tools available to host an online event like a webinar. While Zoom is a popular platform used by many, you may find it doesn’t offer the features you need to present your best self. 

Consider: 

Will you need breakout rooms? Does your presentation include interactive polls? What chat features may you need for Q&As and other discussions? Are there specific screen-sharing capabilities required for your presentation?Do you want automated email sequences sent to attendees? 

Whatever tools you choose should align with your technical abilities and comfort level so you can deliver your message effectively.  

Moderators

A webinar without a moderator/host or additional speakers feels like you are talking to yourself for an hour. Does that sound appealing? Probably not, for you or your audience.

Ask someone to lend a hand. A moderator can help keep the pace of the webinar moving, ask pertinent questions, run a poll, and make a sales pitch so you can focus on sharing your message. Having additional guests helps the webinar evolve into a discussion. Doing a Q&A format with multiple guests can be an exciting and informative hour. 

Bonus Offerings 

Depending on your goals, you will also want to consider bonus offerings to encourage attendees to follow through on your requests. For instance: 

If your goal is to build your email list, offer exclusive bonus content in the form of a downloadable lead magnet for webinar participants only. If your goal is to boost sales, create special pre-orders or bulk sales bundles to incentivize participants to purchase early and in larger quantities. 

Establishing desired outcomes for your webinar and providing exclusive access to additional content can significantly fuel your book marketing goals. 

Webinar Series Success 

If opting to do a webinar series to support your book launch strategy, focus on providing value by expanding on overarching themes in each webinar. Weaving Influence supported Mark Miller, a multi-book author, with several webinars, including a three-part webinar series. Through an ongoing partnership with Weaving Influence, Mark could reach new audiences, expand the reach of his message, and ultimately establish brand loyalty as participants had the opportunity to connect with him during the real-time Q&A during each webinar.

Read the full case study here.

Remember: A webinar requires careful planning, so allow yourself 4-6 weeks before the event to create meaningful content, set up your platform, market it widely, and do a trial run. The effort you put in beforehand will allow you to show up as your most authentic self on the day of the webinar. 

Creating Compelling Webinar Content 

Your book is one big content machine, and effectively utilizing the information within its pages is central to presenting a dynamic and engaging webinar. 

As you prepare your webinar, consider how to provide value and generate interest in your book. 

Start by identifying 2-3 key themes or chapters from your book. For example, if you are a business leadership author, you may have a unique framework that you can expand on that piques attendees’ curiosity. Bonus points if they can implement the framework immediately. 

Flush out a timeline for the way the webinar will flow. The structure of the webinar is just as important as the content you’ll share. A sample format might be: 

10 minutes for introductions and building rapport 30-40 minutes to present the core content 15-20 minutes for Q&A with the audience

Add in visual elements to engage the audience. Maintaining your audience’s attention span is key to a fun learning experience. Break up your content by adding visuals like: 

Infographics with relevant statistics Diagrams explaining complex topics Case study highlights Professional photos of your book Short video clips, if appropriate 

Balance educational content with promotional content. A good rule of thumb here is to follow the 80/20 rule for content marketing: 80% of your content should focus on adding value, while 20% of your content should be book promotion. Your calls-to-action should be clear and direct but sprinkled into the presentation or saved for a slide at the end. 

Identify bonus materials to support your book. Everyone likes a freebie. When you offer supplementary content, you engage participants in a way that keeps you top of mind and encourages them to engage further with your book and message. Some ideas include: 

A workbook that accompanies the book and/or webinar Share checklists or templates used in the presentation Design an interactive assessment tool Write a bonus chapter that is exclusive to attendees Pull together a resource guide to support your book’s contents

A memorable webinar is book marketing gold, and the more time you spend creating compelling content, the better your chances are of “sticking” with participants beyond the live event. 

Promoting Your Webinar 

You can’t create community without involving community. 

Webinars invite people to join in a shared conversation around your book and message; however, they don’t know about the webinar until you tell them. There are a few ways to ensure people show up to the event. 

Email Marketing 

Tapping into your existing permission-based email list is a priority when promoting your book launch webinar. 

Begin your outreach 4-6 weeks before the live event date and create a series of 2-3 emails that build anticipation. 

Initial Announcement: State your value proposition. What specific problems will attendees learn to solve?Reminder Email: Not only is this a reminder to register for the event, but it’s another opportunity to spotlight the insights you’ll be sharing. Day-Of Email: The world is a busy place. An email sent the morning of the webinar increases attendee numbers and is a final call for registrations. 

Make sure your call-to-action is clear and that the registration page is hassle-free. The easier it is to take action, the more likely someone is to sign up for your webinar. 

You could send pre-written email copy to marketing partners like your publisher so they can amplify your efforts through their vast database of book lovers.   

“The people who are signing up for your webinar want to hear from you,
and they’re interested in what you have to say. So this is a prime opportunity
for you to really get those messages out—to really teach people what
your book is about and what they can learn from it.”
–Wendy Haan, Manager, Marketing Services

Social Media 

Online spaces are noisy, so strategically planning out how you’ll promote your webinar on social media is a necessary step. 

Plan several touchpoints starting a few weeks before the webinar, varying content to fit each platform and playing into its strengths. For instance: 

You may create short teaser videos for Instagram. On LinkedIn, you may create a professional event post. Create a quick, 60-second thought leadership video on YouTube.

A branded book hashtag can help drive awareness in advance of your book launch and webinar to widen your reach. Using a consistent hashtag throughout the book marketing process will help you interact with webinar participants and field their questions during the event. It also allows the webinar to remain part of larger, ongoing conversations once the event is done. 

Implementing a coordinated promotional strategy across multiple platforms not only boosts registration numbers but also demonstrates the value of your book and ensures momentum that can last well beyond the webinar itself. 

Leverage Your Webinar to Reach Your Goals 

Wrapping up a webinar might feel like a weight has been lifted off your shoulders. 

But! There are still many opportunities to promote your book to those who have signed up to be a part of the message. 

What you do after your webinar is just as important as what you do before. 

When registrants sign up for your webinar, they have opted into your email list, which is your strongest ally when it comes to content marketing.  

Continue building relationships with your attendees by nurturing them with a series of 4-5 email follow-ups post-webinar: 

24 hours after the webinar: Send a thank you email to everyone who signed up that includes a link to the webinar replay. Any additional resources you promised them in the webinar should also be included in this email. To build community in other online spaces, add your social media links or online groups to encourage connection there, too. Three days after the webinar: Address any outstanding questions that didn’t get answered during the live event. Keep it to 2-3 questions and answer them succinctly with value-packed information from your book.  A week after the webinar: If you have a case study or success story featured in your book you can share with attendees, this can add credibility to your message and to you as an expert on the topic. Ten days after the webinar: Get personal. Share more about your author journey and reasons for writing the book. People enjoy getting to know authors, and you never know when or with whom your story will resonate. Two weeks after the webinar: Remind them about any bonus opportunities you have related to the book. This is an additional opportunity to remind them about launch week and any happenings you have planned.  

Don’t forget: Every email you send to webinar registrants should include a call-to-action so they can continue to be active participants in your book launch. Maybe you’ll ask them to: 

Purchase the book in bulk Download a sample chapter Share the book on social media Sign up for a virtual launch party Join an exclusive LinkedIn group 

Emails are only one part of the post-webinar equation. 

Your webinar is a powerhouse of content you can use long-term to help you achieve your marketing goals. Some ideas to repurpose this value-rich content include: 

Create a lead magnet that can be used to obtain new leads (a.k.a. get new contacts signed up for your email list). Create short clips from the webinar recording based on talking points and then share them on social media. Take short quotes from the webinar and use them to create graphics for social media, linking to the full webinar recording. Ask others to share your webinar with their networks to increase your message’s reach exponentially. 

Sharing your webinar in an ongoing way, post-event, will increase your visibility and establish you as a thought leader and authority in your field. 

The Bottom Line

Webinars are a fun, value-packed tool in how to promote your book. A successful webinar requires careful planning, engaging content, and strategic follow-through, but there are big payoffs that extend beyond book sales. Building meaningful connections provides long-term support beyond book sales, which is an invaluable part of your ongoing marketing journey. 

Take Action 

If you need help developing a strategic marketing plan for your next webinar, working with a partner like Weaving Influence can help. Get in touch with us today to get started! 

The post How to Reach Your Marketing Goals with Webinars appeared first on Weaving Influence.

Prioritizing Webinars for Book Launches

Webinars serve as a powerful marketing tool for authors who want to make a significant impact.

Offering a blend of personal connection and digital reach, webinars provide a platform to market yourself to new audiences, establish credibility, and create buzz around your book launch. 

Here���s how a webinar can add value to your book launch strategy: 

Increase exposure to new audiences. Successfully marketing your webinar will get your message in front of relevant audiences that may otherwise not know about you or your book.Boost your sales. Providing an opportunity for people to personally connect with you during a webinar can build long-term relationships. This interaction is key to creating excitement and getting people to buy your book.��Fuel email campaign efforts. The potential to grow your email list by adding webinar attendees will greatly benefit your book launch marketing efforts, allowing you to continue to share your messages with them in the long term.

Incorporating webinars as part of your book marketing techniques will allow you to focus on the content of your book, showcasing your expertise in real-time and adding a memorable learning experience for those interested in���or new to���the topic.

Research from ON24 found that webinars remain a popular and valuable way to connect your message to interested audiences. The average number of attendees for 2024 was 216 people, which is a 7% increase in attendees from the previous year.��

Let���s explore how to promote your book using webinars as part of your book launch strategy.��

Planning Your Book Launch Webinar

Planning the perfect webinar requires careful consideration of many factors.��

Timing

Hosting your webinar about a month before the official release date can significantly impact launch week success. This timeline gives you enough runway to build anticipation while ensuring your book is still fresh in attendees’ minds when it becomes available.��

���During the pre-order campaign is a good time to have a webinar. This not only builds momentum and excitement for the book launch but in offering up the chance to pre-order the book during the webinar, authors gain valuable sales that signal to Amazon that there is interest in the book. This ensures the book is stocked and ready for buyers during launch week and beyond.���
–Kelly Edmiston, Account Manager��

If time and resources allow, hosting multiple webinars increases your chances of reaching more people from varying audiences, expanding the reach of your message. 

In addition to pre-launch webinars, authors can also host webinars on launch day to boost launch week sales, as well as a month or so post-launch to fuel momentum and keep the book���s message front and center for potential readers. 

If opting to host more than one webinar, focus on making content engaging with more in-depth topic-specific webinars to cater to different audience segments. Be sure to leave room for Q&A, which lets participants feel like they���re part of the conversation.  

Technology

Another critical planning component is researching the various tools available to host an online event like a webinar. While Zoom is a popular platform used by many, you may find it doesn���t offer the features you need to present your best self. 

Consider: 

Will you need breakout rooms?��Does your presentation include interactive polls?��What chat features may you need for Q&As and other discussions?��Are there specific screen-sharing capabilities required for your presentation?Do you want automated email sequences sent to attendees?��

Whatever tools you choose should align with your technical abilities and comfort level so you can deliver your message effectively.  

Moderators

A webinar without a moderator/host or additional speakers feels like you are talking to yourself for an hour. Does that sound appealing? Probably not, for you or your audience.

Ask someone to lend a hand. A moderator can help keep the pace of the webinar moving, ask pertinent questions, run a poll, and make a sales pitch so you can focus on sharing your message. Having additional guests helps the webinar evolve into a discussion. Doing a Q&A format with multiple guests can be an exciting and informative hour. 

Bonus Offerings��

Depending on your goals, you will also want to consider bonus offerings to encourage attendees to follow through on your requests. For instance: 

If your goal is to build your email list, offer exclusive bonus content in the form of a downloadable lead magnet for webinar participants only.��If your goal is to boost sales, create special pre-orders or bulk sales bundles to incentivize participants to purchase early and in larger quantities.��

Establishing desired outcomes for your webinar and providing exclusive access to additional content can significantly fuel your book marketing goals. 

Webinar Series Success��

If opting to do a webinar series to support your book launch strategy, focus on providing value by expanding on overarching themes in each webinar. Weaving Influence supported Mark Miller, a multi-book author, with several webinars, including a three-part webinar series. Through an ongoing partnership with Weaving Influence, Mark could reach new audiences, expand the reach of his message, and ultimately establish brand loyalty as participants had the opportunity to connect with him during the real-time Q&A during each webinar.

Read the full case study here.

Remember: A webinar requires careful planning, so allow yourself 4-6 weeks before the event to create meaningful content, set up your platform, market it widely, and do a trial run. The effort you put in beforehand will allow you to show up as your most authentic self on the day of the webinar.��

Creating Compelling Webinar Content��

Your book is one big content machine, and effectively utilizing the information within its pages is central to presenting a dynamic and engaging webinar. 

As you prepare your webinar, consider how to provide value and generate interest in your book. 

Start by identifying 2-3 key themes or chapters from your book. For example, if you are a business leadership author, you may have a unique framework that you can expand on that piques attendees��� curiosity. Bonus points if they can implement the framework immediately. 

Flush out a timeline for the way the webinar will flow. The structure of the webinar is just as important as the content you���ll share. A sample format might be: 

10 minutes for introductions and building rapport��30-40 minutes to present the core content��15-20 minutes for Q&A with the audience

Add in visual elements to engage the audience. Maintaining your audience���s attention span is key to a fun learning experience. Break up your content by adding visuals like: 

Infographics with relevant statistics��Diagrams explaining complex topics��Case study highlights��Professional photos of your book��Short video clips, if appropriate��

Balance educational content with promotional content. A good rule of thumb here is to follow the 80/20 rule for content marketing: 80% of your content should focus on adding value, while 20% of your content should be book promotion. Your calls-to-action should be clear and direct but sprinkled into the presentation or saved for a slide at the end. 

Identify bonus materials to support your book. Everyone likes a freebie. When you offer supplementary content, you engage participants in a way that keeps you top of mind and encourages them to engage further with your book and message. Some ideas include: 

A workbook that accompanies the book and/or webinar��Share checklists or templates used in the presentation��Design an interactive assessment tool��Write a bonus chapter that is exclusive to attendees��Pull together a resource guide to support your book���s contents

A memorable webinar is book marketing gold, and the more time you spend creating compelling content, the better your chances are of ���sticking��� with participants beyond the live event. 

Promoting Your Webinar��

You can���t create community without involving community. 

Webinars invite people to join in a shared conversation around your book and message; however, they don���t know about the webinar until you tell them. There are a few ways to ensure people show up to the event. 

Email Marketing��

Tapping into your existing permission-based email list is a priority when promoting your book launch webinar. 

Begin your outreach 4-6 weeks before the live event date and create a series of 2-3 emails that build anticipation. 

Initial Announcement: State your value proposition. What specific problems will attendees learn to solve?Reminder Email: Not only is this a reminder to register for the event, but it���s another opportunity to spotlight the insights you���ll be sharing.��Day-Of Email: The world is a busy place. An email sent the morning of the webinar increases attendee numbers and is a final call for registrations.��

Make sure your call-to-action is clear and that the registration page is hassle-free. The easier it is to take action, the more likely someone is to sign up for your webinar. 

You could send pre-written email copy to marketing partners like your publisher so they can amplify your efforts through their vast database of book lovers.   

���The people who are signing up for your webinar want to hear from you,
and they���re interested in what you have to say. So this is a prime opportunity
for you to really get those messages out���to really teach people what
your book is about and what they can learn from it.���
–Wendy Haan, Manager, Marketing Services

Social Media��

Online spaces are noisy, so strategically planning out how you���ll promote your webinar on social media is a necessary step. 

Plan several touchpoints starting a few weeks before the webinar, varying content to fit each platform and playing into its strengths. For instance: 

You may create short teaser videos for Instagram.��On LinkedIn, you may create a professional event post.��Create a quick, 60-second thought leadership video on YouTube.

A branded book hashtag can help drive awareness in advance of your book launch and webinar to widen your reach. Using a consistent hashtag throughout the book marketing process will help you interact with webinar participants and field their questions during the event. It also allows the webinar to remain part of larger, ongoing conversations once the event is done. 

Implementing a coordinated promotional strategy across multiple platforms not only boosts registration numbers but also demonstrates the value of your book and ensures momentum that can last well beyond the webinar itself. 

Leverage Your Webinar to Reach Your Goals��

Wrapping up a webinar might feel like a weight has been lifted off your shoulders. 

But! There are still many opportunities to promote your book to those who have signed up to be a part of the message. 

What you do after your webinar is just as important as what you do before. 

When registrants sign up for your webinar, they have opted into your email list, which is your strongest ally when it comes to content marketing.  

Continue building relationships with your attendees by nurturing them with a series of 4-5 email follow-ups post-webinar: 

24 hours after the webinar: Send a thank you email to everyone who signed up that includes a link to the webinar replay. Any additional resources you promised them in the webinar should also be included in this email. To build community in other online spaces, add your social media links or online groups to encourage connection there, too.��Three days after the webinar: Address any outstanding questions that didn���t get answered during the live event. Keep it to 2-3 questions and answer them succinctly with value-packed information from your book.����A week after the webinar: If you have a case study or success story featured in your book you can share with attendees, this can add credibility to your message and to you as an expert on the topic.��Ten days after the webinar: Get personal. Share more about your author journey and reasons for writing the book. People enjoy getting to know authors, and you never know when or with whom your story will resonate.��Two weeks after the webinar: Remind them about any bonus opportunities you have related to the book. This is an additional opportunity to remind them about launch week and any happenings you have planned.����

Don���t forget: Every email you send to webinar registrants should include a call-to-action so they can continue to be active participants in your book launch. Maybe you���ll ask them to: 

Purchase the book in bulk��Download a sample chapter��Share the book on social media��Sign up for a virtual launch party��Join an exclusive LinkedIn group��

Emails are only one part of the post-webinar equation. 

Your webinar is a powerhouse of content you can use long-term to help you achieve your marketing goals. Some ideas to repurpose this value-rich content include: 

Create a lead magnet that can be used to obtain new leads (a.k.a. get new contacts signed up for your email list).��Create short clips from the webinar recording based on talking points and then share them on social media.��Take short quotes from the webinar and use them to create graphics for social media, linking to the full webinar recording.��Ask others to share your webinar with their networks to increase your message���s reach exponentially.��

Sharing your webinar in an ongoing way, post-event, will increase your visibility and establish you as a thought leader and authority in your field. 

The Bottom Line

Webinars are a fun, value-packed tool in how to promote your book. A successful webinar requires careful planning, engaging content, and strategic follow-through, but there are big payoffs that extend beyond book sales. Building meaningful connections provides long-term support beyond book sales, which is an invaluable part of your ongoing marketing journey.��

Take Action��

If you need help developing a strategic marketing plan for your next webinar, working with a partner like Weaving Influence can help. Get in touch with us today to get started!��

The post How to Reach Your Marketing Goals with Webinars appeared first on Weaving Influence.