Amitabh Singh's Blog

In 2025, ChatGPT has become an indispensable tool for writing emails, both in corporate and personal contexts.

Its ability to generate content quickly and efficiently is unparalleled, but there’s a growing challenge: many AI-generated emails sound overly polished, robotic, and impersonal.

This raises the stakes for professionals to ensure their emails not only save time but also maintain authenticity and align with their unique style.

The following guide introduces a refined prompt sequence to help you write better, more personalized emails using ChatGPT. By focusing on your specific style and the purpose of your email, you can stand out in an inbox saturated with AI-generated content.

Why Personalization Matters in AI Emails?

While ChatGPT excels at grammar, structure, and tone, over-reliance on generic prompts can lead to emails that lack personality.

In professional communication, especially in industries like ministry or leadership, authenticity is critical.

Your emails should reflect your voice, build trust, and feel genuinely human. This is where the Email Prompt Sequence comes in.

The Email Prompt Sequence for ChatGPT

Follow this step-by-step framework to guide ChatGPT in crafting emails that match your personal style while meeting the mission of your communication.

Start with a System Role Use a system function to set the context for ChatGPT:

• “Act as an email writing guru with expertise in crafting authentic and professional emails. Your goal is to help me write concise, impactful, and genuine messages. This establishes ChatGPT’s role and ensures it prioritizes professionalism and authenticity.

Define the Mission of the Email Clearly state what you want the email to achieve. For example:

• “I am responding to a church member who expressed concerns about a recent event. My email needs to convey empathy, address their concerns, and offer actionable steps for resolution.”
• “I need to follow up with a colleague about a missed deadline, emphasizing accountability and collaboration.”

This context helps ChatGPT align its response with your objectives.

Provide Style Examples Share at least three examples of your own emails.

These examples should showcase your unique tone, language preferences, and structure. For instance:

• Example 1: A warm, empathetic response to a church member.
• Example 2: A concise yet encouraging follow-up with a team member.
• Example 3: A detailed email outlining action steps for an event. Paste these examples into the prompt:
• “Here are three examples of my email style.

Use these to craft a response that aligns with my voice.”

Why this works: ChatGPT learns your preferences, avoiding overly formal or fabricated tones.

Draft and Review Together

Ask ChatGPT to draft the email, but encourage collaborative iteration:

• “Here’s my initial draft. Can you refine this while ensuring it still feels authentic to my style?

Add more warmth if necessary and keep the structure concise.”

This approach shifts ChatGPT from being the sole creator to a co-writer.

Tips for Writing Emails with ChatGPT

1. Focus on Emotional Connection Use phrases that build rapport and trust. For example:

• Instead of: “We need to address this issue.”
• Say: “I appreciate your feedback, and I want to work together to address this concern.”

2. Avoid Perfectionism Flaws, like slight variations in sentence structure or informal expressions, make your emails feel human.

Over-editing can lead to robotic communication.

3. Use Dynamic Openings and Closings Start and end emails with warmth and relatability:

• Opening: “Thank you for reaching out about this—it means a lot to hear your perspective.”

• Closing: “Looking forward to hearing your thoughts.

Let’s work together to find the best solution!”

Double-Check for AI “Tells” Before sending, read your email aloud.

If it sounds too formal or overly refined, tweak it to include phrases you’d naturally use in conversation.

An Example Using the Email Prompt Sequence Scenario: Responding to a team member about missing a deadline.

Prompt: Act as an email writing guru. I need to write a follow-up email to a colleague about a missed deadline, emphasizing understanding and collaboration while maintaining accountability.

My tone is supportive but firm.

Here are three examples of my style: [Insert examples].

Draft from ChatGPT:

• “Hi [Name], I hope this message finds you well. I wanted to touch base regarding the [specific task] deadline that passed on [date].

I understand unexpected challenges can arise, and I’m here to support you in moving forward.

Could you let me know where things stand and how I can help ensure we stay on track for future milestones?

Let’s aim to connect this week to align on next steps.

Thanks so much for your efforts—I appreciate your dedication!”

This draft is professional, empathetic, and reflects a natural style, not an AI-generated template.

Why This Sequence Works

By combining mission clarity, style examples, and iterative refinement, the prompt sequence ensures ChatGPT generates emails that sound like you.

This method saves time and elevates your communication without compromising authenticity.

In 2025, writing emails with ChatGPT is no longer about just saving time; it’s about fostering connection and trust in an increasingly digital world.

Master this sequence, and your inbox will thank you.

 

As church leaders, our mission is to serve people with excellence and integrity, even in the digital space. In today’s world, a church website isn’t just a nice-to-have—it’s a necessity. It’s a gateway for visitors, a hub for members, and a platform for sharing the gospel. But with this great opportunity comes responsibility, especially when it comes to protecting your visitors and ensuring your website operates within legal and ethical guidelines.

Crafting a robust Privacy Policy, Disclaimer, and Terms & Conditions for your church website might not seem like the most exciting ministry task, but it is an essential one. These elements build trust, protect your church, and demonstrate that you’re serious about stewardship—not just of financial resources but also of people’s data and trust.

Let’s break this down into actionable steps, with practical wisdom that reflects biblical principles of accountability, transparency, and love for others.

Why These Policies Matter

Think of your website like your church building. You wouldn’t let people walk into an unsafe environment without signage and guidelines, right? Similarly, your website needs clear policies to help visitors understand what to expect, how their information is handled, and what rules govern their use of your platform.

1. Privacy Policy – This shows respect for your visitors by being transparent about how their data is collected, used, and protected.

2. Disclaimer – This shields your church from liability by clarifying the purpose and limits of the information you provide.

3. Terms & Conditions – These define the rules for using your website and ensure everyone is on the same page.

By including these, you protect your church’s reputation and fulfill your duty to care for the people God has entrusted to you.

Step 1: Writing a Privacy Policy

Your privacy policy is like a handshake that says, “We value your trust.” Here’s how to make it clear and effective:

1. Explain What You Collect Be upfront about what information your website collects. This might include:

• Names and email addresses from contact forms or newsletter sign-ups.

• Payment information for event registrations or donations.

• Website usage data like IP addresses through cookies.

2. State How You Use It

Let users know why you collect their data. For example:

• To send newsletters or updates about church events.

• To process donations securely.

• To analyze website performance and improve user experience.

3. Share Who You Share It With

If you use third-party services like payment processors or email platforms, explain this and reassure visitors that you’ve chosen trustworthy providers.

4. Emphasize Security

Detail the steps you take to protect their data and encourage them to contact you with concerns.

Actionable Insight: Use plain language. Your policy doesn’t need to sound like a legal document—it just needs to be clear and honest.

Step 2: Crafting a Disclaimer

Disclaimers help clarify what your website can—and can’t—do. Think of it as a signpost that sets expectations for your audience.

1. State Your Purpose

If your website offers resources, blogs, or sermons, clarify that this content is for informational and spiritual encouragement, not professional advice (legal, financial, medical, etc.).

Example: “The content on this website is for informational purposes only. Always seek professional advice for specific issues.”

2. Limit Liability

Be clear that while you strive for accuracy, you can’t guarantee that all information on your website is up-to-date or error-free.

3. Include External Links Disclaimer

Many church websites link to external resources or partner organizations. Let users know that you aren’t responsible for the content or policies of these third-party sites.

Actionable Insight: Use a tone that feels pastoral yet firm. For example, “We strive to provide accurate information, but our primary focus is to serve you spiritually, not as a professional in every area of life.”

Step 3: Developing Terms & Conditions

Your Terms & Conditions lay the foundation for how people should interact with your website. This is where you set boundaries to protect your ministry.

1. Define Website Use

Explain who can use your website and for what purpose. For example, “This website is intended for informational purposes and may not be used for commercial activities without permission.”

2. Outline Intellectual Property Rights

Your website likely includes sermons, blog posts, or original graphics. Protect these assets by stating that all content is the property of your church and may not be copied or distributed without permission.

3. Clarify Payment Terms

If your website processes payments for donations, event tickets, or resources, include a section on refund policies and security measures.

4. Address Violations

Make it clear that users who violate your Terms & Conditions—such as by posting inappropriate comments or trying to hack your site—may have their access restricted.

Actionable Insight: Keep it concise and focused. Avoid overloading this section with jargon.

How to Implement These Policies

Once you’ve written your Privacy Policy, Disclaimer, and Terms & Conditions, make them easy to find. Place links in the footer of your website where users expect to find them. This not only ensures transparency but also reflects a spirit of openness.

Leading in the digital space

Leading in the digital space means taking responsibility for how your website serves people and protects them. By crafting clear policies, you show that your church operates with integrity, excellence, and care.

Your website isn’t just a tool; it’s an extension of your ministry. When visitors see that you’ve taken the time to establish trust and transparency, they’ll feel more confident engaging with your church online—and, hopefully, stepping through your doors in person.

Take the time today to evaluate your church website’s policies. It’s not just a legal task; it’s a ministry opportunity to reflect Christ in the digital world.

“…if we are in the missional mode, we have no choice but to use social media to engage the culture. In God’s sovereignty, in the providence of God, God has raised us to serve in the moment God has given us. That’s the challenge of Christian response to technology.” – Leonard Sweet, American theologian, pastor, and author.

Your church needs to consider the main reasons behind social ministry. Social media is now a way of life. Your audience is connected to 20 plus social networks, ten plus messaging channels, and several chatbot platforms. Social ministry needs to take place in real-time.

The benefits of social media marketing include:

Offering online engagement to your audience.Building church awareness and sharing storiesReaching new people.Promoting events and services.

Ten questions that can help with a church social audit:

What social channels are appropriate for my church?What social platforms are performing well for my church?What type of marketing strategies have been effective in the past?What is your niche audience’s expectation from you?How are they engaging with social platforms?In what ways can your church use social ministry to reach out to them?What kind of posts have worked well in the past?What can your church offer the online audience through social channels as a solution to their pain points?Do you need to get rid of any irrelevant or outdated content on any of your social channels?Is your church social media strategy consistent with the bandwidth of your digital ministry team?

Those leading churches in North America are grappling with the extent to which technology and digital media now permeate people’s lives. Does your audience like you on social platforms?

A word of caution to leaders. Your church cannot be using too many social networks. Doing too little on social media is a mistake, but doing too much is even worse.

Several staff members of Elevation Church manage their social media and YouTube strategy. Most of the churches do not have such a team to work their digital marketing strategy. It is a flawed model to copy. The size of your team determines what needs to be done.

 

It is tedious, but crucial, to cultivate an online presence for your church. People don’t show up at the first church they see. They research options beforehand. Churches cannot have a negative or a nonexistent presence online.

Online audience does not care about who you are, what you do, or what products and services you provide. They care about themselves, their wants, and their pain points. While they are forming an opinion about your church, they are processing four questions.

Do you support me or are you against me?How do I feel about what is going to happen?Am I more important than you are, or do you have more power over me?Do I have a say or not?

There is a growing need for church leaders to understand the impact that online conversations have on the reputation of their churches. People read online reviews of a local church, follow social media, and visit church websites. Engagement in an online conversation is more important than ever.

On the internet, word spreads quickly. Websites, online church, listings, reviews, and social channels offer visitors with a chance to learn about you and trust you. People rely on word of mouth and online reviews to inform their choices.

Sadly, negative words seem to resonate more powerfully online. Church leaders must make sure words that are more positive gets written down about their church than negative ones. Capturing the positive voice is possible if you can offer a simple way to encourage others to write a review about your church.

Did you know that consumers trust online reviews as much as personal recommendations? 92 percent of buyers are more likely to purchase after reading a review. Only 13 percent will purchase from a business with a one to two star rating. 70 percent of consumers will write a review for a business when asked.

People are more likely than ever to look for online reviews to assess a place before they engage. The reviews that a church receives should never be left to chance. Churches should ask their guests to leave reviews.

Church leaders should care about online reviews for five reasons. Firstly, it drives engagement. Secondly, referrals has always been the best marketing channel. Thirdly, it plays a vital role in local search rankings. Out of hundreds of SEO ranking factors, reviews are rated the fifth most important. The fourth reason is that online reviews provide the church with a chance to enter the conversation and establish trust. Lastly, reviews are a way for leaders to find out what their church is doing well and what needs improvement.

In the future, churches that actively manage their online reputation will flourish. They will built trust in virtual communities.

 

Church 1.0 was location-based.
Leaders erected church buildings. People came to the church on Sundays. Having a better parking lot meant more visitors. We had restricted hours, mostly on Sundays, and people came when the doors were open. It was not a 24/7 experience.

Church 2.0 was customer-centric.
It was about taking care of “my people.”  The 1990s was about better service.  In 1992, the first week in October was announced as “customer service week” by President George H.W.Bush. Churches adjusted to better customer service as their selling point. Churches started to discuss how to follow up with their “guests” – hospitality, greeters, coffee in the lobby, and customer or guest service became the buzzwords.

Church 3.0 was cause-based.
Serving the community, supporting missions and short-term missions, giving to a local food bank, volunteering at a local charity, and running a community center became the priority for churches. In some circles, we began to discuss human-centric and ecological-centric missions.

Church 4.0 is moving from traditional to digital. It is phygical and phygital.

Phygical is the merging of physical and digital. Church 4.0 is the marriage of online and offline environments that creates a closer and an authentic engagement. All marketing channels have to work together to create a frictionless and seamless experience.

Phygital is a term coined to describe omnichannel marketing.

Phygical marketing, optimization, and automation will take place at an incredible speed. Take the case of Zappos. It is an online shoe and clothing retailer. They provide personal touch through their call center that removes the barrier of buying shoes online. Likewise, church leaders will utilize online tools to attract and merge with human-to-human engagement. We go to Twitter for breaking news. We eventually return to Fox News or CNN.

There is no “one-size-fits-all” guide available to leaders. The overall size of the church helps to decide the scale of administration.

Small churches need to attract online viewers and engage with them locally to grow.Mid-size churches face the challenge of expansion but controlling costs.Large churches need to innovate to avoid burnout.

 

Like any technology, the internet can be used for both good and bad. X-rates sites generate more traffic than Amazon, Twitter, and Netflix. The online adult content business generates over $97 billion in worldwide revenue every year. Your leadership is needed more than ever before. I believe that Social Ministry is where Church 4.0 can provide the most significant value.

 

What is your message narrative for social ministry? The last time I checked, #craiggroeschel (Life Church) and @stevefurtick (Elevation Church) had received 18.4 and 14.2 million view each on TikTok alone. It would help if you were clear about your message and your distribution channel. Your church brand and overall narrative have a purpose.The story and values you communicate make a difference. Static posts can tell a story. The goal is to go beyond storytelling.

 

Social ministry is not about announcing an event. It’s about building a community and creating a safe forum where people can engage and discuss. Your content offers companionship, empathy, and belonging to a community. The right social ministry will cultivate world changers.

 

Churches need to move away from an inward focus. On a Sunday morning, does your team have time to listen and interact with people in an online chatroom and on social media. Social media interaction is about listening. You can empathize and bring value to the world through social ministry by thanking people on social media for commenting and engaging.

 

The church has always been about people. Church 4.0 will continue being about people. As part of social ministry, you can set up a one-on-one apprenticeship or discipleship pathway for a new believer. Your social media team should be thinking of ministry teams made up of administrators and moderators who are keeping the community culture a safe and healthy online environment. Vulnerable people will comment in a group. Your social ministry needs to manage this vulnerability.

 

We need to view social media as a social ministry. Social media is not about channels and buttons. It has gone beyond ‘share,’ ‘post,’ and ‘likes.’ It is not about posting. It is about people. Church 4.0 needs to consider utilizing social media to help reach people where they are. Social channels are social engagement opportunities that involves both listening and interacting.

 

It is about listening, interacting, responding, and online ministry. You need to become better at building an online social community. You need to personalize your digital outreach across all channels. You need to know the demographic of the people you are serving to develop the right media channel playbook for your church.

 

I share a word of caution for leaders. Your church cannot be using too many social networks. It’s a mistake to do very little on social media. It’s an even bigger mistake to try to do too much on social media. Even if you are open to a social media mindset, the limitation in the skillset (number of people on your team) and the toolset (money you can spend on social media management platform) available to you should prompt you to have a realistic digital playbook.

 

It would help if you considered the following:

 

Is your social media and online messaging on track?How are you doing with the journeys you offer a newcomer?Are you making your newcomers move in a digital loop without taking them forward on their path to experiencing God?How do you measure engagement?Are you on track with your goals?Is your priority right?Do you need to refocus?

 

(Excerpts from my book, The New Normal of Leadership: Innovation & Technology in Church 4.0)

[image error]Growth Strategies for Church 4.0 is in the final stages of proof reading. In this book, I mention that every church has 6 “P”s unique to themselves. The McDonalization of churches would have us believe that if the fries in Seattle tastes as good as in New York, then a church in San Francisco can do ministry like in Atlanta. In reality, it is not as simple as copying a strategy. Take some time to reflect on the six “P”s of your church.

1. Perspective

Church history, mission, and vision are what make your congregation unique. Leaders should be aware of how congregations share similar sentiments and feelings. Listening to people will help you understand their perspective. People’s prayers are the best indicators of what they feel is important for the church. The complaints they bring will tell you what they care about. The stories of transformation they share reveal what is important to attendees. The church’s perspective (history, DNA, mission, and vision) shapes the church culture and provides the context for developing strategies.

2. People

Church buildings, programs, and events are not as important as people. Pastoring or shepherding a church involves getting to know and love people, taking care of them, and mentoring them. For the first time in Church history, we are now working with five generations of people in North American churches.

3. Process

A strategic goal must outline precisely what we are going to do well, with limited resources. With time and money stretched thin, we have to say “no” to some things, because we can’t do everything. We must prioritize.

4. Products and Services

The church must provide value and address people’s pain points. What we offer creates opportunities for the church to engage.

Those days of denominational loyalty are long gone. People today read online reviews and search on the internet for church information. It sounds so good when we say we are not competing. I want to believe it. In our churches, over 90% of newcomers identify themselves as Christians. This means only a small percentage of our growth is coming from the unchurched. Many churches are playing musical chairs. If your products and services do not provide value to those attending, they will find another church to meet their needs.

5. Performance

The most difficult part is to have the discipline to understand what is significant. Good metrics go beyond what is easy to measure. The most important areas are often the hardest to measure.

As a church, we should measure the state of spiritual formation (discipleship) and biblical literacy of our attendees. Church members should be able to understand our biblical doctrines. It speaks volumes about the health of a church if people notice the change in music style but no change in theology.

6. Profits

Financial management personnel in not-for-profit organizations often use the phrase “no margin, no mission.” A nun, Sister Irene Kraus, who successfully ran six hospitals, originally coined that term. Daughters of Charity National Health Care System is credited with introducing the phrase “no margin, no mission” to health care. Irene was of the opinion that charity will not suffice to sustain a mission and that institution has to be financially stable. If there is a mission, there must be a margin.

A pastor needs to keep an eye on cash reserves (at least 90 days of operating expenses). Keeping personnel costs under 50% (which in smaller churches is not possible) and the church mortgage below 2.5 times revenue. The Executive Pastor should be concerned if the church is taking on a heavy debt load, church personnel costs have increased, or if cash reserves are low.

Ask Amitabh will launch my new and improved website at the end of July. In addition, you will gain access to two free offers: “Free Strategy Session” and “Free Cyber Security Training for Churches.” I serve as an Executive Pastor with a desire to help church leaders achieve inspirational goals so that they can pursue excellence and change lives.

Free Strategy Session will provide you with a training video and a workbook. The strategy session workbook will cover five parts:

Part 1: What To Expect – This workbook intends to facilitate discovering or refining your strategy.Part 2: Ask Amitabh Strategy Session – Begin with the end in mind.Part 3: Get From Here To There – You have to say “No” to good things to do great things. We will look at tradeoffs, leadership mindset, skillset, and toolset.Part 4: Your Roadmap For Strategy – This section provides a self-assessment tool as you review digital transformation.Part 5: Church Business App and other resources – Smart Dashboard on my website provides you access to the USA or Canada Church Marketplace and additional resources.

 

Differentiator-Based Strategy:
King Gillette introduced the first safety razor in 1904. It replaced the need for men to go to barbershops to shave. Ironically, King Gillette lost the patent on security razors. Competitors developed disposable razors from one blade to two to even six.

As the founder of Walker and Company, Tristan Walker introduced Bevel, a single-blade razor for coarse or curly hair. Now that is an example of product differentiation in a crowded marketplace.

As a leader, you need to bring clarity to three things:

Best In Class: Example – Craig Groeschel, Senior Pastor, and Bobby Gruenewald, Innovation Leader from Life.Church developed YouVersion, Church Online, and the Metaverse Church.Best In Cost: Based on your limited resources, how much money will you spend in specific areas of your strategy and execution.Best In Compliance: Church leaders manage governance and risk assessment.

Michael Porter, the author of over 19 books and 130 articles and a Professor at Harvard Business School, presents three generic strategies:

Overall cost leadership: Keeping costs lower than others.Differentiation: If you can create something unique that adds value.Focus: On the individual needs of a particular group, geographic location, or a particular segment of the product line.

Today’s phygital (merging physical and digital) realities have forced church leaders to revisit their strategy. What is yours?

I look forward to sharing my new and upgraded website, free Strategy Session, and free Cyber Security Training for Churches. For my books, The New Normal of Leadership, Church Leadership 4.0, and others, you can check out the Amazon Author Page at: askamitabh.online/books

The news last week was about Andy Wood and his wife, Kay, from Echo Church taking over from Rick Warren as the Pastor of Saddleback Church. That is more than four decades of ministry by Pastor Warren. Saddleback Church will be celebrating Pastor Rick’s ministry during the first few weekends in September 2022. Andy Wood’s first official day as pastor of Saddleback will be September 12, 2022.

 

I decided to read Rick Warren’s The Purpose Driven Church for yet another time. This time, I wanted to look at part of its content and see how it applies to our current Phygital Church – the merge of the physical and the digital.

 

Here are a five things that stood out:

 

1.     Evaluate the Purpose

 

This is how Rick Warren states it:

 

“To remain effective as a church in an ever-changing world you need to continually evaluate what you do. Built review and revision into your process. Evaluate for excellence.”

 

2.     Plan Your Titles To Appeal To The Unchurched

 

“If you can scan the church page of your Saturday newspaper, you’ll see that most pastors are not attempting to attract the unchurched with their sermon titles.“

3.     Pastor Rick was criticized for appealing to an unchurched audience

 

“I have been criticized for using sermon titles for seeker services that sound like Reader’s Digest articles. That is intentional. Reader’s Digest is still one of the most-read magazines in America because its articles appeal to human needs, hurts, and interests.

 

Jesus said, “Yes, worldly people are smarter with their own kind than spiritual people are” (Luke 16:8 NCV). They understand what captures attention. Jesus expects us to be just as perceptive and strategic in our evangelism.”

4.     Develop A Plan To Assimilate New Members

 

“Because your congregation has a unique history, culture, and growth rate, you need to ask some important questions. The answers will determine the assimilation plan that’s best for your situation. Proverbs 20:18 says, “Make plans by seeking advice.” 

5.     Raise The Level of Commitment

 

“I’ve always loved Elton Trueblood’s name for the church: “The Company of the Committed.” It would be wonderful if every church was known for the commitment of its members. Unfortunately, churches are often held together by committees rather than by commitment.

 

One of the ways to assess whether or not your church is maturing spiritually is if the standards for leadership keep getting tougher as time passes, requiring a deeper level of commitment to Christ and spiritual growth.”

 

You can read about the  announcement of Saddleback Church leadership transition at:
https://saddleback.com/watch/news/2022/06/02/Announcing-Our-Next-Senior-Pastor

 

Thank you Pastor Rick for being a powerful role model to us.

I was looking at the last five books that I wrote. They are on Church Leadership, Administration & Church 4.0. Church 4.0 is Phygital as we have witnessed the merging of the physical and the digital. If I was to bring out the main points from these books, it will probably be captured in my book – 1 to 10 Things Every Church Leader Should Know.

1) If I will have to bring it all down to one thing, it will be Spiritual Formation for me. All the front end, back end, CRM automation, planning and strategy alignment that we do has one main goal. We need to help people find their way back to go. Do you agree that as your church continues to grow, a pastor will have to learn to stop memorizing names & start equipping them?

2) Strategy is about making choices while we manage limited resources and time. Saying “No” to ordinary things so you can pursue extraordinary things. The choice you will have to make as a leader will be about what will you “Do-It-Yourself” (DIY), what will you have others “Do-It-For-Me” (DIFM). More importantly, “strategy is indeed about choosing what not to do as well as what to do.” (Philip Kotler)

3) It really boils down to your Leadership Mindset, Skillset, and Toolset. When leaders embrace automation and select the right team, managing change becomes easier. If everyone on the team is comfortable with hammers, nails are all that you will need. The toolset that you use is a reflection of the Skillset of the team. 

4) F.A.C.E. of your Church. There are four areas that need your attention. 

Familiarize: How do we familiarize others about our church and community?Attract: How do we attract people online?Connect: How do we attract online to engage locally?Engage: First 90 days is for retention, and beyond that is for spiritual formation.

5) FACES of Direct Marketing. With five generations to whom we communicate, we use email, text messaging and chatbots to cover five campaigns.

Familiarize leads for conversion.Attract unresponsive leads.Connect to generate pre-event interest and offer one point of contact for post event follow up.Engage for spiritual formation.Segmentation list is needed for Pastors to send out targeted emails.

6) Areas of Church Marketing.

Claim Your Online PresenceChurch Relationship Management (CRM)Learning Management System (LMS)Social Media Marketing & BrandingGoogle Grant & Search Engine Marketing (SEM)Website, Lead Generation, & Search Engine Optimization (SEO)

7) Areas of Human Resource – FRIENDS 

F = Finance & FacilitiesR = Risk Management I = Information TechnologyE = EngagementN = Nurturing D = Digital ContentS = Support HelpDesks 

8) Areas of Church Administration

GovernanceLegal & CompliancePolicies & ProceduresFinance Simplified HR Strategic Planning & CompensationChurch Budget Church Metrics Church Facilities 

9) AI of Information Technology 

A = Automation platforms & CRM B = Backup & ComplianceC = Cyber Threat ProtectionD = Daily IT Operations & Monitoring E = Environment Briefs & Password Management F = Findability (Online Presence)G = Growth Planning – Scaling up your infrastructure and toolsetH = HelpDesk for Outside providers or IT support – Managed Service Providers (MSPs)I = In-House IT Training & Support HelpDesk

10) Things that Senior Pastor & Executive Pastor should discuss.

Most of my summer will be spent writing “Church Administration 4.0: Learning, Unlearning & Relearning.” I will also be preparing to teach Finance and Non-Profit Administration at Masters College in Canada. However, I can’t wait to share 1 to 10 things Church Leaders should know with you by end of the year.