Bob Lotich

“It is when I have come to the point that I can do little but crawl that God calls me to fly. And collapsing at the seemingly cruel idea of such an impossible notion, I nonetheless raise a trembling hand and suddenly find myself soaring on wings I thought not to exist. And since that moment, I’ve never stopped believing in wings but I have stopped believing in crawling.”
― Craig D. Lounsbrough

“Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.”
― C.S. Lewis, Mere Christianity

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
― Steve Jobs

“Deciding what not to do is as important as deciding what to do.”
― Steve Jobs