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Simon Elliott
Goodreads Author
Member Since
April 2026
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Customer Experience Thinking: How behavioural science helps you understand, connect and build deeper relationships
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The Choice Factory: 25 behavioural biases that influence what we buy
by Richard Shotton (Goodreads Author) |
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Simon Elliott
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THE book to read on behavioural science and economics. Probably the source material and originating point for the while field of behavioural science. Words can't express how much of an essential read this book is. This should be on the school curricu ...more |
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Simon Elliott
rated a book it was amazing
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
by James Clear (Goodreads Author) |
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| There's no wonder this is a best seller. Excellently written and packed with incredible insights and guidance for the reader. James has a lovely writing style, and does a superb job of breaking down the science of habit formation into something very ...more | |
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Simon Elliott
rated a book it was amazing
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| Such a wonderfully written book. Rory Sutherland has shot into the public attention in the last couple of years, but has been a marketing powerhouse for decades. He has such an amazing way of telling a story, and being able to present and celebrate a ...more | |
“A flower is a weed with an advertising budget.”
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“the human mind does not run on logic any more than a horse runs on petrol”
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
― Alchemy: The Surprising Power of Ideas That Don't Make Sense
“Ever since, in the U.K. they banned smoking in public places, I've never enjoyed a drinks party ever again. And the reason, I only worked out just the other day, is when you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking. It's really, really tiring. Sometimes you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.”
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“You do not rise to the level of your goals. You fall to the level of your systems.”
― Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
― Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
“You should be far more concerned with your current trajectory than with your current results.”
― Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
― Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
