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Paul Truscott
Goodreads Author
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December 2024
URL
https://www.goodreads.com/paultruscott
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“I put a question to ChatGPT or Google's AI Mode: What are the most important attributes when choosing a — whatever the service is — in — whatever the location is? The system tells me what it considers important.”
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“I have had clients where correcting a single wrong address on an authoritative trade directory changed their AI visibility within a fortnight. Not because the content changed. Because the entity resolved.”
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“Every AI system assembling a local recommendation is silently asking: can I confidently resolve this business as one unambiguous thing?”
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Paul Truscott
rated a book it was amazing
ECHO: How brands get mentioned, recommended, and cited by AI
by Peter Victor Jones (Goodreads Author) |
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| This book really helped me understand what gets you mentioned by AI search systems. It gave me a thorough understanding of how the AI systems work and what I need to do to get my business featured. Thoroughly recommended | |
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Paul Truscott
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Decision Engine Optimisation: SEO Gets You Found. DEO Gets You Chosen.
by A.I. James Dooley (Goodreads Author) |
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| Great book packed with actionable ideas to get my business chosen by customers doing final evaluation. So many things in here that I never would have considered before. The author does a really good job of making it easy to understands too. | |
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Paul Truscott
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| As an established lead gen operator I still got lots of value for James's book. It methodically takes you through every step and uncovers gems in every chapter. Highly recommended ...more | |
“Google doesn't rank your website. It resolves a triple — your business, is a, plumber — and if nobody outside your own site agrees with that triple, no amount of content on it will save you.”
― AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
― AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
“A Knowledge Panel isn't a reward for being popular. It's Google telling you it's finally confident enough in who you are to say so out loud.”
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“A KGMID is Google's way of saying I know exactly which thing you mean — this entity, has the identifier, permanent — and until you've earned one, you're a name the machine is still guessing at.”
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“Google doesn't rank your website. It resolves a triple — your business, is a, plumber — and if nobody outside your own site agrees with that triple, no amount of content on it will save you.”
― AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
― AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It
“A Knowledge Panel isn't a reward for being popular. It's Google telling you it's finally confident enough in who you are to say so out loud.”
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“Every review you get is a machine handing Google a fact it didn't have to trust on its own — this business, was reviewed by, a real person — and that single triple does more for you than another paragraph on your homepage ever will.”
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“Ontology sounds academic until you realise it's just the reason Google can tell your plumbing business apart from a plumbing supplies shop — same category, different class, and the machine only gets that right if you've told it clearly which one you are.”
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“Consensus theory is a fancy name for something obvious once you say it out loud: Google trusts a fact more when three strangers agree on it than when you say it once, confidently, about yourself.”
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