Disambiguation Quotes

“Google doesn't rank your website. It resolves a triple — your business, is a, plumber — and if nobody outside your own site agrees with that triple, no amount of content on it will save you.”
― Paul Truscott, AEO GEO LLM Seeding AI SEO - Or Whatever The F$ck You Want to Call It

“A Knowledge Panel isn't a reward for being popular. It's Google telling you it's finally confident enough in who you are to say so out loud.”
― paul truscott

“A KGMID is Google's way of saying I know exactly which thing you mean — this entity, has the identifier, permanent — and until you've earned one, you're a name the machine is still guessing at.”
― Paul Truscott

“Ontology sounds academic until you realise it's just the reason Google can tell your plumbing business apart from a plumbing supplies shop — same category, different class, and the machine only gets that right if you've told it clearly which one you are.”
― Paul Truscott