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Nir Eyal

Goodreads Author

Website

https://www.nirandfar.com/

Twitter

nireyal

Genre

Business, Psychology, Nonfiction

Member Since

March 2011

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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com ...more

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Nir Eyal’s books

Average rating: 3.99 · 73,522 ratings · 5,081 reviews · 11 distinct works • Similar authors

	Hooked: How to Build Habit-Forming Products by Nir Eyal (Goodreads Author), Ryan Hoover (Editor) 4.12 avg rating — 49,612 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (Goodreads Author), Julie Li 3.74 avg rating — 24,466 ratings — published 2019 — 52 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mobilized: An Insider's Guide to the Business and Future of Connected Technology by S.C. Moatti, Nir Eyal (Goodreads Author) (Foreword) 3.46 avg rating — 148 ratings — published 2016 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products" 3.85 avg rating — 79 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Nir Eyal Collection 2 Books Set by Nir Eyal (Goodreads Author) 3.78 avg rating — 18 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hooked/Contagious/Growth Hacker Collection set by Nir Eyal (Goodreads Author), Jonah Berger, Ryan Holiday (Goodreads Author) 4.42 avg rating — 12 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, Hyperfocus, Eat That Frog!, How to Talk to Anyone 4 Books Collection Set 4.08 avg rating — 12 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, One Thing, How to be a Productivity Ninja, Eat That Frog! 4 Books Collection Set it was amazing 5.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, Eat That Frog!, Rewire Your Mind, How to be a Productivity Ninja 4 Books Collection Set really liked it 4.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, Updated Edition: How to Control Your Attention and Choose Your Life 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Nir Eyal's Blog

How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It

When a friend invited me over last week, I found myself entering a predictable state of hesitation. I stared at my phone for a while, thinking, Should I bail?

The post How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It appeared first on Nir and Far.

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Nir Eyal wrote a new blog post How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It When a friend invited me over last week, I found myself entering a predictable state of hesitation. I stared at my phone for a while, thinking, Should Read more of this blog post »
Oct 15, 2025 02:41AM · like
Nir Eyal rated a book it was amazing Become Who You Are: A New Theory of Self-Esteem, Human Greatness, and the Opposite of Depression by Ryan A. Bush (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
With a rare combination of intellectual rigor and personal vulnerability, Become Who You Are sticks with you long after reading. Bush presents a masterful blend of mental wellness advice and practical philosophy. Like me, the author has a product des ...more
Feb 13, 2024 05:54PM · 8 likes · like · see review

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Quotes by Nir Eyal (?)

“The cure for boredom is curiosity. There is no cure for curiosity.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

24 likes

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

17 likes

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

17 likes

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Nir’s Quotes

“Companies who form strong user habits enjoy several benefits to their bottom line.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

3 likes

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

17 likes

“products that require a high degree of behavior change are doomed to fail”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

7 likes

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
― Mary Roach, Gulp: Adventures on the Alimentary Canal

7 likes

“There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.”
― Yuval Noah Harari, Sapiens: A Brief History of Humankind

44 likes

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