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Nir Eyal

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March 2011


Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com
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Nir Eyal That's easy! Write another book! :)…moreThat's easy! Write another book! :)(less)
Nir Eyal A few that come to mind are: Thinking Fast and Thinking Slow, Persuasive Technology (Fogg), Addiction by Design, Redirect (Wilson), and Influence
Average rating: 3.99 · 73,152 ratings · 5,055 reviews · 11 distinct worksSimilar authors
Hooked: How to Build Habit-...

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4.12 avg rating — 49,381 ratings — published 2013 — 16 editions
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Indistractable: How to Cont...

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3.74 avg rating — 24,322 ratings — published 2019 — 52 editions
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Mobilized: An Insider's Gui...

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3.46 avg rating — 148 ratings — published 2016 — 8 editions
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Hooked Workbook: Supplement...

3.85 avg rating — 79 ratings
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Hooked/Contagious/Growth Ha...

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Indistractable, Hyperfocus,...

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Indistractable, One Thing, ...

it was amazing 5.00 avg rating — 3 ratings
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How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It

When a friend invited me over last week, I found myself entering a predictable state of hesitation. I stared at my phone for a while, thinking, Should I bail?

The post How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It appeared first on Nir and Far.

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Published on October 14, 2025 06:00

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Nir Eyal wrote a new blog post

How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It

When a friend invited me over last week, I found myself entering a predictable state of hesitation. I stared at my phone for a while, thinking, Should Read more of this blog post »
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Become Who You Are by Ryan A. Bush
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With a rare combination of intellectual rigor and personal vulnerability, Become Who You Are sticks with you long after reading. Bush presents a masterful blend of mental wellness advice and practical philosophy. Like me, the author has a product des ...more
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Quotes by Nir Eyal  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“The cure for boredom is curiosity. There is no cure for curiosity.”
Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

Topics Mentioning This Author

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Nothing But Readi...: Lugh BOOKS READ 270 118 Jan 27, 2016 07:16AM  
The Challenge Fac...: Hooray for Technology! E-Reader Challenge-May Edition 30 76 Jun 05, 2018 04:28PM  
The Challenge Fac...: May TCF Monthly Challenge 34 68 Jun 06, 2018 02:13AM  
Booktastic Bookah...: Color Count 2018 8 26 Jul 03, 2018 08:39AM  
2025 Reading Chal...: Richo's Challenges to Get to 1,000 Books 83 455 Oct 28, 2018 05:12AM  
Nothing But Readi...: This topic has been closed to new comments. Level 5 of the Serious Reader Challenge for 2018 30 235 Jan 01, 2019 07:44AM  
“Companies who form strong user habits enjoy several benefits to their bottom line.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“products that require a high degree of behavior change are doomed to fail”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
Mary Roach, Gulp: Adventures on the Alimentary Canal

“There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.”
Yuval Noah Harari, Sapiens: A Brief History of Humankind

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