Allyson E. Machate's Blog

Are you tired of book marketing advice that feels like a full-time job? You���re not an influencer, so there���s no need to act like one. Today, we���re going to dive into a smarter book marketing strategy for authors to build visibility without burning out. 

Because let���s be honest���when most authors hear the word ���marketing,��� they think of social media spirals, awkward self-promotion, and being told they need to ���show up more��� without anyone explaining what that actually means.

Ally Machate, founder and CEO of The Writer���s Ally, recently joined Beverly Cornell on Spark & Ignite Your Marketing���the podcast where real conversations meet real strategies���to discuss the strategic power of publishing. In this two-part series of episodes, Ally shares her own passion for helping authors build their businesses with meaningful books, and explains how writing the right book can enhance credibility, attract ideal clients, and reshape a brand���s visibility.

The conversatio...

Writing a book can be such a challenge in itself that many authors prefer to tell themselves they can ���figure out the book marketing strategy stuff later.��� But well before the launch���often while you’re still drafting���you must decide on some of the most crucial factors that will shape your book’s success.

From title clarity to audience alignment, the foundation of a strong book marketing strategy starts early. And if you’ve already published and you’re not seeing the traction you hoped...

Ally Machate, founder and CEO of The Writer���s Ally, recently appeared on Book 101 Review, hosted by Daniel Lucas. Now in its fifth season, the podcast continues to spotlight voices in the publishing world, and Ally brought her deep industry experience to the conversation.

In this episode, Ally shares how authors can publish successful books that don���t just sit on shelves���they reach readers and grow businesses. Drawing on her decades in the field, she walks listeners through the differen...

It’s a common misconception that higher budgets automatically lead to better results. Having a self-publishing budget is a strong start, but there’s a difference between having money to spend and spending it wisely.

In reality, publishing can quickly become a money pit if your investments aren’t tied to a clear strategy. On the other hand, when every dollar is aligned with a purpose, your book becomes a long-term asset that supports your visibility, credibility, and business growth.

This p...

Watch now! This panel is available for replay on demand via The Twin Flames Studio website.

Great books aren���t just written; they���re created! And rarely without a collaborative effort with the right editorial team. Because while the author might be at the heart of great literary works, book editors are the backbone of the publishing process. Compelling content���and publishing success���is cultivated.

Our own Ally Machate joins a panel of industry experts for a Q&A with Twin Flames Stu...

Great books aren’t just written; they’re created! And rarely without a collaborative effort with the right editorial team. Because while the author might be at the heart of great literary works, book editors are the backbone of the publishing process. Compelling content—and publishing success—is cultivated.

Our own Ally Machate joins a panel of industry experts for a Q&A with Twin Flames Studios to discuss how the right team of editors can make or break your book. “How Book Editing Can Make o...

Ally joins host Liz Scully on The Biz Book Broadcast for ���Build Community With Your Book,��� revealing how your book can function as a rallying cry to build your community���or even a movement! 

In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a personal brand around a memoir or business book, to becoming the voice of your community by writing a manifesto-like book, or to creating a process...

Ally joins host Liz Scully on The Biz Book Broadcast for “Build Community With Your Book,” revealing how your book can function as a rallying cry to build your community—or even a movement! 

In the course of this conversation, Ally walks us through the main ways you can use your book: From a book funnel to grow your email list, to building a personal brand around a memoir or business book, to becoming the voice of your community by writing a manifesto-like book, or to creating a process peopl...

Recently, Ally joined host Daniel Hill on the Unscripted SEO Podcast to discuss strategic book publishing and we want to offer you a glimpse of their conversation before the podcast goes live: We hope you will check out the full interview once it’s available, but the following transcript offers a rare preview of a creative exchange!

Host: Daniel Hill
Guest: Ally Machate, CEO and Founder of The Writers Ally

In...