Katja Presnal's Blog: Skimbaco Lifestyle

Darude celebrates 25-year career with Sandstorm Run event in Helsinki, Finland.

Sandstorm by Darude is Finland’s unofficial national anthem and the most globally recognized Finnish song, with over 500 million streams on Spotify. Sandstorm has been blasting through stadiums, clubs, and streams for 25 years straight, and now the iconic Sandstorm music video comes to life as a run event that fills the streets of Helsinki.

Join Sandstorm Run and run the iconic music video locations! In honor of ...

Does the place where you grew up shape you? This post will take you back to my hometown, but with a design angle.

We are living in the post-COVID, emerging Web 3.0 time, where climate-related extreme weather events occur across the world, and people fear AI will take our jobs, and we are going backwards on human rights. It’s a very different era from when I grew up in Paimio, in Southern Finland, and it’s a very different era from 2007 when I started this blog (that is in transition to be ren...

Just recently, InsureMyTrip ranked the Most Sustainable Cities for Travelers in 2025, and Helsinki is at the top.

In this research, the researchers standardized a wide range of data, from green hotel certifications to walkability, to help travelers make more conscious choices.

And Helsinki stands out:

It ranked highest for green space quality (86%)
Most amenities can be reached within a 13-minute walk
Nearly 1 in 5 hotels (17%) are certified green
Plus, 118 guided walking tour...

Should you become a passion entrepreneur?

Passion entrepreneurship sounds amazing.

Doing what you love, and thus working hard doesn’t even feel like working hard.

Laptop entrepreneurs in luxury hotels.

Vanlife across Europe or the USA.

Inspirational coaches living on the beach in Bali.

Turning your love of yoga, cooking, popcorn, making jewelry – anything – into a money machine, and calling it a passion business .

I’m not going to lie, it can be amazing.

I have been a pass...

Are you ready to build real influence while the rest of the internet slows down? Join the 30-day LinkedIn Challenge. 

Because here’s what most people won’t tell you: Summer is secretly the best time to grow on LinkedIn.

Most business founders hit pause on visibility, assuming everyone else is doing the same. But that’s exactly why you can stand out.

LinkedIn’s Shift: From AI Overload, Engagement Pods to Authentic Thought Leaders

Favikon, the platform tracking LinkedIn’s top influencers, ju...

If you want to go fast, go alone. If you want to go far, go together

You’ve probably heard the African proverb multiple times. It’s been in my mind since starting Crush.

Everyone who has birthed a company knows that recruiting, onboarding, and leading a team takes time.

And often it is faster just to do everything yourself.

Then how do you know when is the right time to bring others in? Please leave a comment, because it’s one of the most challenging aspects in scaling your business.

Many...

My mother bought me a t-shirt with a large American flag on the front.

I proudly wore it, after all, I had an American boyfriend, who soon became my husband, and I moved to the United States.

Then I found stickers and pins that proudly visualized our multinational union. Two flags united: the US flag and the Finnish one.

I learned to fold the Finnish flag as a Girl Scout. And later, as a U.S. Army wife, I learned to stop my car at the Army base when hearing the Reveille or Retreat played, kno...

Catch up from last week, when I started documenting the Crush x Emmy Fun(d)raising campaign in real-time.

My challenge: to get sponsors for the Crush 2025 event, where 250 rebel leaders will come together for a business conference focused on social sustainability, leadership and business growth.

In the Crush x Emmy campaign, we ask people to donate clothing, we will sell them at Emmy, and the proceeds will go to producing our event.

Good news: Tickets are selling!

The event will be full, and...

It’s easy to do great marketing campaigns when you have resources, like people and a budget.

But times are tough. And I promised you: real stories.

So here it is.

This is the most vulnerable I’ve ever been talking about marketing.

It’s easy to tell great stories of success, when you tried 50 things, and then ONE thing was a huge success.

Like the time Tom Cruise showed a product from my store on the Oprah Show. Nobody wants to hear how much work it took to get that “lucky” break. People don...

Marketers are focused on building digital funnels, and automation.

Companies want to be data-driven and rather use bots than talk with their customers.

Professionals want to sound better on their LinkedIn posts and use AI to craft their personalviews.

So easy, right?

But how is it really working for you?

At the same time, we either

Run from one meeting to another without time to deeply connect with people, or
We work alone remotely, wondering why we feel so tired and disconnec...