It’s easy to do great marketing campaigns when you have resources, like people and a budget.

But times are tough. And I promised you: real stories.

So here it is.

This is the most vulnerable I’ve ever been talking about marketing.

It’s easy to tell great stories of success, when you tried 50 things, and then ONE thing was a huge success.

Like the time Tom Cruise showed a product from my store on the Oprah Show. Nobody wants to hear how much work it took to get that “lucky” break. People don...