Takis Athanassiou's Blog

Takis Athanassiou How to Productize Your Service and Escape the Client-for-Hour Trap.

Let’s be honest: Most solopreneurs start out selling time. Coaching hours. Design projects. Consulting sessions. It feels safe — you deliver value, get paid, and repeat. But soon enough, you realize there’s a ceiling. You’re out of time… and growth stops there.

I know this because I lived it. For years, I was managing multiple projects, chasing invoices, and juggling client work that consumed every waking hour...

Takis Athanassiou How to Leave a Mark on Every Customer.

If you’ve got your own small business, you already know how much work goes into getting people to notice you. It’s late nights, second guessing yourself, wondering if anyone’s even going to care about what you’re doing. Then someone finally buys something, and you think, thank god, it’s working. But that’s not the end of it.

Getting people to remember you is the part that really counts. Most folks stop at the sale and move on, but what ke...

Takis Athanassiou How to Build Effective Sales Funnels That Convert: A Proven System for Solopreneurs.

Years ago, I built my first online product. It was solid—valuable, actionable, and exactly what my audience needed. Yet… nothing happened.

I expected sales. What I got instead was silence.

That’s when I realized something most solopreneurs learn the hard way: you don’t make money by creating products—you make money by building systems that sell them.

In other words: you need a sales funnel.

In...

Takis Athanassiou Website UX Tweaks That Encourage Micro-Conversions.

Every click on a website counts. Micro-conversions, such as newsletter sign-ups, button clicks, or form submissions, guide users closer to major goals. They may seem small, but these steps build trust and momentum. By making simple UX tweaks that encourage micro-conversions, websites can increase engagement without major redesigns.

This article explores practical changes that improve clarity, reduce friction, and inspire acti...

Takis Athanassiou 2 Free AI Guides Every Solopreneur Needs (Pay What You Want on Gumroad).

Let’s be honest. AI is moving so fast, it can feel overwhelming. Every day, there’s a new tool, a new hack, or another “must-know” framework. If you’re running your own business as a solopreneur, you don’t have time to chase every shiny object. You need practical resources that help you get results today.

That’s exactly why I created two special AI guides. They’re short, focused, and built for action. And...

Takis Athanassiou How UserWay’s AI Accessibility Boosts UX, SEO & Conversions.

When most marketers hear “accessibility,” they think legal compliance. But UserWay is changing the conversation. By embedding AI into accessibility, UserWay helps businesses go beyond compliance—improving user experience (UX), boosting SEO rankings, and driving higher conversions.

Accessibility is no longer just about meeting ADA and WCAG standards. With UserWay, it’s about delivering faster, more inclusive experienc...

Takis Athanassiou Why I Removed 18,732 Subscribers From My Newsletter List (And Why You Should Too).

Yes, you read that number right. I recently removed 18,732 subscribers from my email list. People who once joined my newsletter but had long stopped opening, clicking, or engaging.

You might think: “Takis, are you crazy? Why delete such a massive list?” Let me share the logic — and the hidden growth lesson behind this decision.

The Harsh Truth About Newsletter Lists

When I started my newsletter ...

There are books that entertain. Others that educate. And then, once in a while, comes a book that changes the lens through which you see your life, leadership, and purpose. Success DNA: Mastering Persistence in Leadership and Life, a powerful anthology curated by Alinka Rutkowska and brought to life by 20 diverse voices, is exactly that kind of book.

This isn’t your typical “business success” playbook or another leadership book. It’s not filled with shiny, feel-good aphorisms or Instagram-worth...

This article has been written by Nick Djurovic. Nick is the co-founder and Chief Executive Officer of a digital marketing agency that uses a tailored and strategic approach to online growth. With years of experience in SEO, Digital Marketing, and Web Development, Nick focuses on practical methods that drive real results. He believes in scaling businesses without relying on paid ads—and proves it through data-driven action.

Scaling your digital business without paid ads may seem slow, but it’s bo...

You eventually stop wondering, “What do I want to be?” in exchange for, “Is this really something I’m destined to keep doing?” Maybe it kept a roof over your head. Maybe you closed your eyes when you graduated, and now you’re ten years in, working with spreadsheets or meetings you don’t necessarily get a rush from anymore. You’re not the only one. It used to generally be a massive risk shifting lanes in life after a period.

You’re Building on a Solid Foundation

You’re taking along everything yo...