Takis Athanassiou How to Leave a Mark on Every Customer.

If you’ve got your own small business, you already know how much work goes into getting people to notice you. It’s late nights, second guessing yourself, wondering if anyone’s even going to care about what you’re doing. Then someone finally buys something, and you think, thank god, it’s working. But that’s not the end of it.

Getting people to remember you is the part that really counts. Most folks stop at the sale and move on, but what ke...