George Cooper's Blog

Digital marketing or Search Engine Optimisation is quite simple to understand but can be very hard to achieve.

Discussing the challanges of digital marketing with the helpful people at In Search Digital Marketing Cornwall gave me some insights in the world of search engine optimisation. It all starts with the concept of your website and optimising it for some terms. Terms known as keywords need to be researched to find out what people are searching for when looking for your web site. For example if your web site was about teddy bears, there maybe many searches about small brown teddy bears so this is a keyword you would want optimised within your website.

These keywords can be gathered via research or simply thinking as your customer and asking your self what would I type into a seach engine to look for some information or something I wish to purchase.

When it comes to search engines everyone wants to have their website on the first page as this is generally the most viewed. If you go to google and type in web design for example google will tell you there are over 2 billion results. As you can imagine getting your site into the top 3 or even first page seems a tough challange. Obviously some search terms have less competition and, although still difficult, can be ranked on the first page easier that a search term with over 2 billion results.

Search engines such as google are often changing the parameters as to what is considered a site worthy of being on the first page. Many years ago we could have a keyword such as digital cameras and have a website showing on the first page with next to no actual written content but just alot of the keyword required. This is obviously not very good for the user looking for real information and therefore over the years the search engines parameters changed to help user experience.

Digital marketing is sometimes divided into white hat and black hat. Black hat digital marketing is not what you want for your site. These techniques are often used for a short term gain, penalized by google and the site owner moves on to another site. White hat digital marketing could still be classed as a little black hat because any time we make a site we think the search engine may like is still manipulating the search engines and they don���t like this. However, we have to use some techniques and white hat is what most digital marketing experts use successfully.

Digital marketing is such an important part of website design, for large businesses or small traders and even more so that the site itself as you need potential visitors to see your site and the only way this will happen is to have it showing high up in the search engines and will help with your economic growth.

Bear in mind not all web designers are digital marketing experts. Some may have the understanding and actually rank sites for afew simple terms but not all are fully up to date with the best ways to get a site ranked well on a search engine. Thats not to say all are like that but if I was ordering a site I would also be asking for examples of results. You will want to see current results aswell, not just a screen shot of a site that was once ranked a year ago. When you check the results, do so on your own computer, not the web designers one. The reason for this being, results from search engines can be skewed.

For example, looking at my site about me, George Cooper, I would visit it alot as I am checking on it. Therefore a search engine like Google would see I liked this site and when I searched for George Cooper, my site is likely to be at or near the top. If a web designer shows you examples on his own computer the results could well be skewed so, in this case, you would check green carrots on your own computer to see where on the search engine it ranks.

Of course, search engine algorithms change and sites alter position and then need more work on them to take them back to a good ranking and good ranking is vital for visitors and therefore customers.

There are many digital marketing gurus out there who charge a fortune to rank you, sometimes successfully. As a customer who wishes their site to perform well you not only need to see some example of where sites are ranking now but also have some kind of pay for performance set up, that way your digital marketing expert will need to do a great job.

There are a lot of people who consider becoming a notary public. If you are not sure if this is the right option for you, you need to know about why you should consider this. Of course, not all of the reasons why you might want to become a notary public will apply to every person, but it is important to know what the reasons are.

An Additional Income

Notaries are appointed by the state and will be public officials, but you will have the ability to charge clients directly. This means that the revenue you make from being a notary will be yours to keep. Of course, it is important to note that most states will regulate the amount that you are able to charge.

A cap is placed on the fees you can charge for your services and in Florida, this will be $10 for an individual notarization. However, most of the clients that you will have are going to need more than one signature notarized. Additionally, if you work as a mobile notary you will be able to charge other fees such as a convenience fee.

Becoming A Notary Signing Agent

When you look at becoming a notary public, you can look further and become a notary signing agent. If you do this, you will be trained and certified to handle the notarization of loan documents in real estate closings. You will generally work as the final link between the borrower and the bank in the mortgage industry.

This is an extra line of revenue that you can look at over and above the income you make as a notary public. You will work as an independent contractor and ensure that all of the real estate loan documents are signed, notarized and returned for processing. Again, there will often be a cap on the fees that you can charge for this service depending on the state you work in.

Improving Your Skill Set

There are a lot of different industries that require the service of a notary from the medical world to insurance, government, and law. This means that becoming a notary public will provide you with a valuable and marketable skill set. You can improve your resume for any job that you want to get and increase your overall value as an employee.

There are a lot of employers who value people who have notary skills and who are properly qualified to complete these tasks. You will be able to handle document authentication for these businesses while providing customers with the best service. Of course, it is important to note that not all job positions will require this skill set, but it can give you a boost to a better job.

A Flexible Schedule

If you are going to work as a mobile Notary Public Winter Haven FL or have a physical office, you will be able to create a flexible schedule as a notary. Setting your own hours is the best solution for many people including parents and home-based entrepreneurs. As you can also use your skills as a notary to create additional income, you can set your hours for when you have time after your normal job.

A lot of the people who you will work with will require your services as a notary after working hours. This is due to the fact that they might not be able to get time off work to visit you. This will make it easier for you to determine when you work and to fit your notary clients around the rest of your schedule.

Help Your Community

There are a lot of people who use their notary skills to help their community. There are a lot of people who need notary services, but are unable to afford them. This is where you can help out as you could offer your services for free or a reduced price.

Some of the people you would help include college students, the homeless and the elderly. These people will generally need documents notarized for enrollment verification, power of attorney and college transcripts. You will be able to provide you services at a community center or on college campuses and give back to your community. This is also a great way to market your service to paying customers and to get more exposure for your notary business.

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Miami vehicle inspection is important in many ways considering the fact that vehicles break down, wear and tear and also associated with other problems. What is a vehicle inspection? It is the process of evaluating a vehicle with the aim of ensuring that it adheres to safety regulations. So what are the benefits of Miami vehicle inspection?

Peace of mind

One of the major advantages of Miami vehicle inspection is the fact that it gives you peace of mind. Therefore, you will be able to drive your vehicle without having to worry about our vehicle breaking down.

In addition, you will avoid the stress of dealing with faulty parts and you will also not have to think of calling a mechanic any time soon. This can be a good thing as it can keep everything calm when driving on an open road as you are assured of the fact that your vehicle is not about to fail and the fact that you are safe.

A vehicle inspection can increase your vehicle’s lifespan

This is one of the major reasons vehicle owners opt for vehicle inspection on a regular basis. Some problems may be difficult to notice and this is what makes vehicle inspection very important.

Going for a vehicle inspection from time to time will help you know the condition of your vehicle and this can help you keep your vehicle in tip-top condition. Spotting problems as soon as possible can increase the lifespan of your vehicle.

Can be beneficial after an accident

This is regardless of the accident your vehicle has been involved in as it can be beneficial after a small accident or one where a vehicle has been totaled. When your car is involved in an accident, it will have to undergo repairs and then get an inspection of the work done.

This inspection will help determine whether or not your vehicle is salvageable after the accident. You could find out that there are serious issues that need to be repaired as soon as possible to avoid further problems. Getting a Miami vehicle inspection of the critical parts of your vehicle after an accident is therefore very important and can enable you to stay on the road long even after an accident.

Help diagnose problems before they worsen

Most of the cars nowadays are resilient and can take a beating. For instance, you may forget to get an oil change after driving for a long period of time, forget to flush your engine’s fluids and much more. Even after failing to do any of the things we just mentioned, your vehicle may run well.

When you go for an inspection, you will be surprised to realize that your vehicle has problems that can worsen if not fixed as soon as possible. And as you know, it is good to fix problems before they worsen and require major repairs which are often costly.

Miami vehicle inspection is very important and is something that should be done on a regular basis. If you don’t know what is happening to your car, you could end up dealing with major problems that can be costly and reduce the lifespan of your vehicle.

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How Calling A Mobile Audi Mechanic Can Save You The Towing Charges

It doesn’t happen very often, but sometimes your car breaks down just before you get home and you just barely make it into your driveway. It could be something that’s fairly easy to fix if you only knew how and had the tools. Now, what you’re looking at is calling a tow truck, at least $100 dollar bill there, waiting to get towed to the mechanic’s shop, then waiting for hours to get your car fixed in their uncomfortable waiting room. While this really sounds like fun, there is most likely a better way, you could call the local mobile Audi Mechanic San Antonio auto car repair service shop who will come to you at house, job or business location for pre purchase vehicle inspection instead.

Just Saving The Tow Charge Will Pay Most Of The Bill

Let’s face it, tow companies charge at least an arm and a leg to get your car from your home or office to the mechanic’s shop. He has to because he sits around all day on call, just waiting for your emergency and then springs into action. In a sense, you are paying for all of his time on call as well. But if it’s a busy day, you might have to wait several hours or even a half day for him to come to your car. If you’re stuck on the side of the road, that can be even dangerous.

On the other hand, your mobile mechanic will most of time be able to squeeze you in and then fix your car right where it’s at without the tow truck charge. Lots of breakdowns are caused by broken radiator hoses, fan belts, alternators, starters, frozen fuel lines, or other common repairs. He may even be able to fix your car sooner than waiting for the expensive tow truck, you never know until you ask.

One thing that might surprise you is that in many situations the mobile mechanic is cheaper than the auto repair shop since he doesn’t have to pay for a large shop with lights, heat, phones, secretary, security guard, and massive rent. A large shop could cost over $10,000 per month if it’s on a busy corner in a larger town. The mobile repair man will still have insurance, business license, tools and a good cell phone, but all of the other savings can be passed on down to the customer. Plus, once most customers try the mobile service, they’ll never go back to the big shop again.

How Do You Find The Best Mobile Audi Mechanic In San Antonio?

You can start by doing a search on Google and include your zip code because that will narrow the search. Once you have a list of names then you should check their online reviews to see how well they take care of their customers. Check for the necessary certifications like ASE or SAE certified, that they have a business license, a solid guarantee, and insurance as well. Then you’ve done your due diligence and should be on your way to a convenient way to have your car fixed while you save money at the same time. It’s a win, win situation for you both.

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How To Work With The Best Mobile Mechanic In Your Area

Would you like to find a Carhelpout Best mobile mechanic that is in your area that can provide your fleet of vehicles with proper service? You may travel destination in many miles in all directions from your base of operations, and you need to know that they will be able to come out to wherever your drivers are waiting. It could be that they have broken down as a result of a simple problem that can be fixed right away. If not, your vehicle can always be repaired at a later point in time, but in most cases, they should be able to get them back up and running. Here are some tips on how you will be able to find a mobile mechanic in your area that can give you the best possible service.

Where You Begin Looking For These Companies?

You can start looking for these companies in just a few minutes by looking on the Internet. You can find several businesses that will be listed at the top of the search engines. Your assessment of these companies will begin with what other people have said about how competent they were when they came out to help. The one that has the most testimonials is likely the top choice, but you should not stop there.

Evaluate More Than One Mobile Mechanic

It is important to evaluate more than one mechanic. Even though the top choice is probably going to provide you with excellent service, they may not always be available. That’s why you need to research one or two more of these mechanics that can come out to any destination to help your drivers get the help that they need. You should list these in order of who has the highest recommendations on your cell phone. All of your drivers should also have these numbers. This way, when they are broken down on an interstate highway, or a highway several miles away in seemingly the middle of nowhere, these mechanics can get out to their location.

How To Save Money With These Mechanics

You can save money with these mobile mechanics by assessing not only their competency level, but also how much they charge for their services. For example, you may find one that charges several dollars less per hour, and may also have other fees that are far less than other companies. This will take some extra time, but you could save thousands of dollars over the course of the year by simply using a mechanic that charges less per hour. This can be done by going to their website, looking at prices that are displayed, and also spending the time to call each of these companies to find out if they will be able to help you.

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How Long Does It Typically Take For Them To Get Out To Your Location?

It will usually take these companies about 30 minutes to get to your location. This is an average number. It just depends on how far you are away from the closest driver, and how far you have driven outside of the city limits. If you happen to be in the city, they could be there very quickly, sometimes in a few minutes to see what is wrong with your vehicle. You will want to ask about response times when you talk to these companies just to find out which ones claim to be the fastest.

How To Get The Best Possible Service

One last thing to consider is the content of the comments are testimonials that have been made. Some of these companies are very fast, but they may not be able to resolve the issues that you are currently facing. Many of these businesses might have a much slower response time, but they have a much higher percentage for getting people back on the road within the hour. Of course, it does depend on the problem that they are facing, but the more competent the mechanic is, the more likely it is that these calls for service will lead to repairs that can be done upon their arrival.

If you have never used a mobile mechanic before, these are one of the most unique businesses. To imagine that they can actually dispatch a mechanic with tools and parts that can be used to resolve mechanical issues on the road, this is going to help any company with a fleet of vehicles. Start doing your research today and take into account their longevity in the community, response times, and how much they will charge. All of these factors will help you determine who the top three companies are, all of which should be placed in your cell phone, as well as all of the drivers that are driving your fleet vehicles.

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From an article on People’s Quantitative Easing for The Independent

Peoples’ Quantitative Easing is both radical and dangerous. But it may also be the best tool we have to deal with the legacy of previous policy mistakes.

Jeremy Corbyn has barely had enough time to warm his new office chair so any discussion of his policy agenda must be a little tentative. That said early indications suggest People’s Quantitative Easing (PQE) – a policy of funding infrastructure investment with printed money – will form a corner stone of his economic plan.

In both Westminster and the City PQE has been greeted with a combination of astonishment and derision. Parallels have been drawn with Germany’s hyperinflation in the 1920s and more recently the same outcome in Zimbabwe. Such comparisons cannot and should not be brushed aside. That said we should not dismiss PQE without taking an honest look at the long term dangers of what we now consider to be conventional monetary policy. Read More 

In the post – Money And Marketing����� I tried to explain the instability of our monetary system with some simple analogies. In this post I am going to offer a few thoughts on one proposed way to deal with this instability. The proposal in question is that of the campaign group��Positive money which is arguing for what it calls a Sovereign Monetary system.

I find myself in an odd position with respect to the arguments of Positive Money. As far I can tell their analysis of the causes of financial instability are in complete agreement with my own thinking. On the other hand, when it comes to their proposed remedy for this instability I find myself disagreeing with both the details of their proposed solution and its objectives.

From the��Positive Money website:

���What We Need:

Most of the money that banks create goes straight into the property and financial markets, pushing up house prices and increasing inequality. This money doesn���t create jobs ��� it simply makes life more expensive and unstable for people. Instead, any newly-created money should be used to fund public spending, reduce taxes, or be distributed directly to citizens to spend as they choose. This means that the money will start its life in the real (non-financial) economy instead of getting trapped in financial and property markets. This will help the economy grow, creating jobs in the process.���

And from Positive Money���s report��Creating a Sovereign Monetary System:

���The power to create all money, both cash and electronic, would be restricted to the state via the central bank (such as the Bank of England or European Central Bank). Changes to the rules governing how banks operate would still permit them to make loans, but would make it impossible for them to create new money in the process.

The central bank would be exclusively responsible for creating as much new money as was necessary to support non-inflationary growth.���

Under the current system, when a bank makes a loan it creates both an asset ��� new money ��� and a matching liability ��� debt. In practice the borrower of the money either places it in their own bank account or spends it, thereby placing the money in someone else���s bank account. Either way the loaned money becomes a new deposit within the banking system which is then available to be loaned once more. For this reason there is no practical limit on the amount of lending the banking system can generate.

Under the Positive Money proposal the ability of banks to generate their own deposits is curtailed. As far as I can tell the proposal would work as follows:

The central bank would allocate a fixed amount of money to each of the private sector banks. The private sector banks could then lend that money to their borrowers, receiving debts or IOU���s in return.

The borrowers could not then redeposit the borrowed money within the private sector banks, to do so would create a new pool of money to be re-lent. Instead they must place their money in deposit accounts which reside at the central bank. The private sector banks would act only as administrators for these central bank deposit accounts. This mechanism would give the central bank the ability to cap the lending of each bank directly. Which is, I think, the aim of the proposal:

���Decisions on money creation would be taken independently of government, by a newly formed Money Creation Committee (or by the existing Monetary Policy Commitee). The Committee would be accountable to the Treasury Select Committee, a crossparty committee of Members of Parliament who scrutinise the actions of the Bank of England and Treasury.���

The Money Creation Committee would determine how much credit the economy needed at any given point. The committee would then allocate this credit quota to private sector banks. These institutions would in effect become an outsourced channel to distribute central bank lending to individual borrowers. I presume the intention is for these banks to bear the credit risk of these loans directly and in return to be compensated for this risk through the margin on the loan. That said the intention is clearly not to give the private sector banks free-rein to direct the lending as they see fit:

���money would be lent to banks with the requirement that the funds are used for ���productive purposes���. Lending for speculative purposes, or for the purpose of purchasing pre-existing assets, either financial or property, would not be allowed.���

My first issue with this plan is the burden it appears to place on the Money Creation Committee. I find it difficult to believe that the committee could reliably determine how much credit the economy needed, which institutions should be permitted to lend it, and which end borrowers were worthy of the funds. I also find it difficult to believe the committee will be able to stay out of the realm of political influence. The list of proposed powers for this committee reads like a politician���s re-election wish list:

���Any new money the central bank created would be transferred to government and injected into the economy through four possible ways:

My second concern is that the Money Creation Committee may inexorably be drawn into making more and more detailed individual lending decisions, eventually becoming the de facto overseer of much of the private sector.

Consider for example what would happen if one large company wished to purchase another large company. Most likely the committee would have to decide whether to accommodate this transaction, presumably ruling on whether it was a case of financial speculation or genuine investment. I suspect in practice the Positive Money proposal would therefore degenerate into something resembling a state controlled command-economy.

My third concern is with the internal logic of the plan. As Martin Wolf reminds us in his article discussing a similar proposal �����Financial reform: Call to arms����� Hyman Minsky warned us that ���stability ultimately destabilizes���. Minksy���s warning in this regard refers to his recognition that borrowing levels inexorably rise during periods of financial stability until the point at which the loans become destabilizing.

We should think through what Minsky���s warning implies for the long term viability of the Positive Money proposal. Assuming the proposal could be successfully implemented and it achieved its stated goal of stabilizing the economy ��� What would happen next?

If Minsky is correct, the success of this new monetary system would lead to increased confidence, an increased willingness to borrow and an increased perception that doing so was safe. The private sector would soon be clamoring for the Money Creation Committee to increase its provision of credit. The committee may be able to resist these calls for a while, maybe even for a few years. However, eventually the very success of the committee would appear to vindicate the arguments of those calling for more credit.

The impression would grow that the committee was running the policy too tight and in doing so was holding back economic development. Inevitably the cautious would appear foolish and the reckless would appear wise. The committee would inevitably increase the provision of credit to the economy. This process would continue until an unsustainable credit expansion was facilitated.

The proposal of the Positive Money group is based on an analysis of the credit system which closely matches that of Hyman Minksy���s financial instability hypothesis. However Minsky���s own warnings suggest any successful stabilization policy would inevitably engineer its own failure.

Minsky���s catch phrase ��� stability causes instability ��� could be re-written for regulators as ��� success breads failure.

This final point is a criticism which applies broadly to almost all of the regulatory responses to the financial crisis. Across the board policies are being implemented with the stated purpose of making the economy less volatile ��� if successful in the short term these policies will inevitably fail in the long term.

We would be better served by thinking more deeply about Minsky���s message. We should be looking not for ways to keep the economy perfectly stable but instead for ways to allow credit cycles to play out safely. We should be seeking smaller more manageable cycles which become part of the process of training the financial system to discipline itself.

Credit cycles are an inherent and valuable part of our financial system. We should not delude ourselves into believing credit cycles can be safely banished.