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Mike Smith

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Mike Smith


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Genre
Business, Advertising, Marketing


MIKE SMITH is a vice president at Hearst Magazines Digital Media, responsible for the platforms that support the creation and delivery of online advertising. Previously president of Forbes.com, he is a recognized thought leader in digital publishing.

Combine Editions

Average rating: 3.55 · 188 ratings · 23 reviews · 2 distinct works
Targeted: How Technology Is...
3.55 avg rating — 179 ratings — published 2014 — 6 editions
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The Native Advertising Adva...
3.56 avg rating — 9 ratings — 6 editions
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Quotes by Mike Smith  (?)
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“The Internet is basically a giant coincidence machine, and correlation often is confused with cause and effect,”
― Mike Smith, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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“While the audience for digital content is enormous and global, it is also ultrafragmented.”
― Mike Smith, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
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Topics Mentioning This Author

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The Challenge Fac...: Hooray for Technology! E-Reader Challenge-May Edition 30 76 Jun 05, 2018 04:28PM  
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Booktastic Bookah...: Color Count 2018 8 26 Jul 03, 2018 08:39AM  
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Nothing But Readi...: This topic has been closed to new comments. Level 5 of the Serious Reader Challenge for 2018 30 236 Jan 01, 2019 07:44AM  
2025 & 2026 Readi...: Richo's 365 books for 2018 944 647 Jan 06, 2019 03:57AM  


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