Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Hegarty on Advertising
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
Adapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb TsipurskyPro Truth by Gleb TsipurskyThe Blindspots Between Us by Gleb TsipurskyNever Go with Your Gut by Gleb TsipurskyThe Gray Rhino by Michele Wucker
Planning + Insights
29 books — 22 voters

Hershey's One Hundredth Anniversary Cookbook by The Hershey CompanyThe Ghirardelli Chocolate Cookbook by The Ghirardelli Chocolate C...Hershey's Classic Recipes by The Hershey CompanyKraft Philadelphia Brand Cream Cheese Cookbook by Kraft Foods Group Inc.Kraft Halloween by Kraft
Corporate Cookbooks (nonfiction)
221 books — 10 voters
The Insanity of Advertising by Fred  GoldbergTruth in Advertising by John KenneyConfessions of an Advertising Man by David OgilvyOgilvy on Advertising by David OgilvyCopywriting for Beginners by Michael Fraiman
Advertising Books
13 books — 1 voter

Copygirl by Anna MitchaelHow to Earn a Hundred Dollars a Day by Caterina ChristakosThe Writer's Guide to Corporate Communications by Mary   MorenoThe Practical Freelance Writer's Guide to Author Websites by Angela AtkinsonSelling Your Writing to the Boating Magazines by Michael     Robertson
Freelance Writing
13 books — 14 voters
All the President’s Men by Carl BernsteinThe Girl With the Dragon Tattoo by Stieg LarssonThe Imperfectionists by Tom RachmanSketches by Boz by Charles DickensScoop by Evelyn Waugh
Print Media and Publishing
243 books — 51 voters

Naomi Wolf
“ Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women. ”
― Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Naomi Wolf
“ The beauty myth is always actually prescribing behaviour and not appearance. ”
― Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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