Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
Scientific Advertising by Claude C. HopkinsTested Advertising Methods by John CaplesCopygirl by Anna MitchaelBreakthrough Advertising by Eugene M. SchwartzCashvertising by Drew Eric Whitman
Best Copywriting Books
33 books — 18 voters
Copygirl by Anna MitchaelHow to Earn a Hundred Dollars a Day by Caterina ChristakosThe Writer's Guide to Corporate Communications by Mary   MorenoThe Practical Freelance Writer's Guide to Author Websites by Angela AtkinsonSelling Your Writing to the Boating Magazines by Michael     Robertson
Freelance Writing
13 books — 14 voters

Ogilvy on Advertising by David OgilvyD&AD by Design and Art DirectionHack the Buyer Brain by Kenda MacDonaldSorry for the Lobsters by Neil FrenchHey Whipple Squeeze This by Luke Sullivan
Advertising
27 books — 29 voters
The pillars of an Elite sales career by Mr Benjamin RiallThe Boron Letters by Gary HalbertTested Advertising Methods by John CaplesMaking Ads Pay by John CaplesHow to Write a Good Advertisement by Victor O. Schwab
Quora Curated Copywriting List
18 books — 5 voters

Конструктивизм by Aleksei GanBetween Worlds by Timothy O. BensonConstructivism by Aleksei GanCentral European Avant-Gardes by Timothy O. BensonThe Realistic Manifesto by Naum Gabo
Constructivism Reading List
37 books — 2 voters

Naomi Wolf
The Victorian woman became her ovaries, as today's woman has become her "beauty. ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Naomi Wolf
Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into ope ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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