Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Hegarty on Advertising
Contagious: Why Things Catch On
Marketing For Tomorrow, Not Yesterday by Zain RajHack the Buyer Brain by Kenda MacDonaldInfusionsoft Strategy Guide by Tara JacobsenFree by Chris AndersonThe Marketing Machine by Ros Conkie
Marketing Today
36 books — 52 voters
TWAS The Year 2020 by Karl WigginsThe Mark of the Beast Revealed by Spart A. CussNew Deal Ditties by Berton BraleyOut Of Business by KnightmareThe Mormon Corporate Empire by John Heinerman
Money Goes From Hand To Hand
102 books — 7 voters

Copygirl by Anna MitchaelHow to Earn a Hundred Dollars a Day by Caterina ChristakosThe Writer's Guide to Corporate Communications by Mary   MorenoThe Practical Freelance Writer's Guide to Author Websites by Angela AtkinsonSelling Your Writing to the Boating Magazines by Michael     Robertson
Freelance Writing
13 books — 14 voters
Display Animation by Ira Lee CochraneAnimated Display by Allan PlowmanBaranger by John A. DanielWindows at Bergdorf Goodman by David HoeyWindow Display by Natasha Kroll
Window Displays
58 books — 1 voter

Конструктивизм by Aleksei GanBetween Worlds by Timothy O. BensonConstructivism by Aleksei GanCentral European Avant-Gardes by Timothy O. BensonThe Realistic Manifesto by Naum Gabo
Constructivism Reading List
37 books — 2 voters
Hack the Buyer Brain by Kenda MacDonaldPick Me by Nancy VonkTwenty Ads That Shook the World by James B. TwitchellMy First Time by Phil GrowickSecrets of Success in Brand Licensing by Consultant Senior Lecturer ...
Best Advertising Books
13 books — 13 voters

Carl Sagan
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid. ...more
Carl Sagan, Contact

George Saunders
In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look p ...more
George Saunders, The Braindead Megaphone

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