Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Hegarty on Advertising
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Tested Advertising Methods
Contagious: Why Things Catch On
An Accidental Philanthropist by Winsome Dunn McIntoshAn Accidental Philanthropist by Winsome Dunn McIntoshPolitical Risk by Condoleezza RicePMO Governance by Eugen SpivakGrounded by Nancy M. Dahl
Axiom Award Winners 2019
13 books — 35 voters
The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
17 books — 17 voters

Hershey's One Hundredth Anniversary Cookbook by The Hershey CompanyThe Ghirardelli Chocolate Cookbook by The Ghirardelli Chocolate C...Hershey's Classic Recipes by The Hershey CompanyKraft Philadelphia Brand Cream Cheese Cookbook by Kraft Foods Group Inc.Kraft Halloween by Kraft
Corporate Cookbooks (nonfiction)
221 books — 10 voters
Copygirl by Anna MitchaelHow to Earn a Hundred Dollars a Day by Caterina ChristakosThe Writer's Guide to Corporate Communications by Mary   MorenoThe Practical Freelance Writer's Guide to Author Websites by Angela AtkinsonSelling Your Writing to the Boating Magazines by Michael     Robertson
Freelance Writing
13 books — 14 voters

The Gap by Sriram SaravananThe Effortless Investor by Sriram SaravananThe Richest Man in Babylon by George S. ClasonCommon Stocks and Uncommon Profits and Other Writings by Philip A. FisherThe Millionaire Next Door by Thomas J. Stanley
Money Goes From Hand To Hand
126 books — 38 voters
Adapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb TsipurskyPro Truth by Gleb TsipurskyThe Blindspots Between Us by Gleb TsipurskyNever Go with Your Gut by Gleb TsipurskyThe Gray Rhino by Michele Wucker
Planning + Insights
30 books — 23 voters

Naomi Wolf
“ Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for th ...more ”
― Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Naomi Wolf
“ Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into ope ...more ”
― Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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