13 books
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1 voter
Advertising
“
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
”
― Marketing Management and Administrative Action
― Marketing Management and Administrative Action
“
Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life.
Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Wo
...more
”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
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