Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Tested Advertising Methods
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Hegarty on Advertising
Contagious: Why Things Catch On
Ogilvy on Advertising by David OgilvyD&AD by Design and Art DirectionHack the Buyer Brain by Kenda MacDonaldSorry for the Lobsters by Neil FrenchHey Whipple Squeeze This by Luke Sullivan
Advertising
26 books — 28 voters
Конструктивизм by Aleksei GanBetween Worlds by Timothy O. BensonConstructivism by Aleksei GanCentral European Avant-Gardes by Timothy O. BensonThe Realistic Manifesto by Naum Gabo
Constructivism Reading List
37 books — 2 voters

All the President’s Men by Carl BernsteinThe Girl With the Dragon Tattoo by Stieg LarssonThe Imperfectionists by Tom RachmanSketches by Boz by Charles DickensScoop by Evelyn Waugh
Print Media and Publishing
243 books — 50 voters
Marketing For Tomorrow, Not Yesterday by Zain RajHack the Buyer Brain by Kenda MacDonaldInfusionsoft Strategy Guide by Tara JacobsenFree by Chris AndersonThe Marketing Machine by Ros Conkie
Marketing Today
36 books — 52 voters


Naomi Wolf
Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into ope ...more
Naomi Wolf, The Beauty Myth

Naomi Wolf
What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?
Naomi Wolf, The Beauty Myth

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