Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
Naomi Wolf
The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Noam Chomsky
It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
Noam Chomsky

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