Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
Steuart Henderson Britt, Marketing Management and Administrative Action

Naomi Wolf
Men who read it [beauty pornography] don't do so because they want women who look like that. The attraction of what they are holding is that it is not a woman, but a two-dimensional woman-shaped blank. The appeal of the material is not the fantasy that the model will come to life; it is precisely that she will not, ever. Her coming to life would ruin the vision. It is not about life. Ideal beauty is ideal because it does not exist; The action lies in the gap between desire and gratification. Wo ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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