Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Contagious: Why Things Catch On
Naomi Wolf
Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi Wolf

Naomi Wolf
What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?
Naomi Wolf, The Beauty Myth

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Thinking of trying Bookbub as part of my coming campaign. Anyone have any experience with it?
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