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55 books
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3 voters
Advertising Books
Showing 1-50 of 2,529
Ogilvy on Advertising (Paperback)
by (shelved 238 times as advertising)
avg rating 4.15 — 11,874 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 174 times as advertising)
avg rating 4.21 — 5,151 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 130 times as advertising)
avg rating 4.00 — 6,150 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 3,921 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 79 times as advertising)
avg rating 4.00 — 1,637 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 855 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,612 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 100,894 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 57 times as advertising)
avg rating 4.54 — 1,135 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,385 ratings — published 2003
Hegarty on Advertising (Hardcover)
by (shelved 48 times as advertising)
avg rating 4.07 — 739 ratings — published 2011
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,204 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,324 ratings — published 2012
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 364 ratings — published 1999
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 33,814 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.31 — 622 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 41 times as advertising)
avg rating 4.21 — 181,876 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 41 times as advertising)
avg rating 4.01 — 863,662 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,245 ratings — published 1940
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 35 times as advertising)
avg rating 4.08 — 607 ratings — published 2002
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,434 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,695 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 30 times as advertising)
avg rating 4.20 — 9,504 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,189 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.82 — 10,339 ratings — published 2006
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 27 times as advertising)
avg rating 4.04 — 589 ratings — published 2006
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,974 ratings — published 1985
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 24 times as advertising)
avg rating 4.15 — 3,958 ratings — published 2010
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 461 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.84 — 1,350 ratings — published 1957
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 875 ratings — published 1970
Reality in Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.42 — 83 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.14 — 1,608 ratings — published 2006
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 153 ratings — published 1993
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.24 — 1,701 ratings — published 2013
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 376 ratings — published 2015
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 382 ratings — published 1995
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 33,139 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,633 ratings — published 1993
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.81 — 4,386 ratings — published 2011
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 320 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 354 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 525 ratings — published 1980
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 18 times as advertising)
avg rating 3.83 — 1,432 ratings — published 2015
The Brand Gap (Paperback)
by (shelved 18 times as advertising)
avg rating 3.98 — 5,703 ratings — published 2003
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 351 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as advertising)
avg rating 3.95 — 795 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,292 ratings — published 2013
“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”
― Brave New World Revisited
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”
― Brave New World Revisited
“Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
