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Advertising Books
Showing 1-50 of 2,537
Ogilvy on Advertising (Paperback)
by (shelved 239 times as advertising)
avg rating 4.15 — 11,926 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 174 times as advertising)
avg rating 4.21 — 5,167 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 130 times as advertising)
avg rating 4.00 — 6,168 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 3,955 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 79 times as advertising)
avg rating 4.00 — 1,640 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 858 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,659 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 101,321 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 57 times as advertising)
avg rating 4.54 — 1,146 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,424 ratings — published 2003
Hegarty on Advertising (Hardcover)
by (shelved 48 times as advertising)
avg rating 4.06 — 741 ratings — published 2011
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,207 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,334 ratings — published 2012
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 364 ratings — published 1999
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 33,995 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.31 — 626 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 41 times as advertising)
avg rating 4.21 — 183,262 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 41 times as advertising)
avg rating 4.01 — 866,082 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,267 ratings — published 1940
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 35 times as advertising)
avg rating 4.08 — 608 ratings — published 2002
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,453 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,703 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.20 — 9,686 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.24 — 1,191 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.81 — 10,345 ratings — published 2006
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 27 times as advertising)
avg rating 4.04 — 590 ratings — published 2006
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,975 ratings — published 1985
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 462 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.83 — 1,355 ratings — published 1957
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 878 ratings — published 1970
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.15 — 4,007 ratings — published 2010
Reality in Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.42 — 84 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.14 — 1,616 ratings — published 2006
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 153 ratings — published 1993
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 379 ratings — published 2015
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 382 ratings — published 1995
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,706 ratings — published 2013
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 33,241 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,700 ratings — published 1993
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.81 — 4,393 ratings — published 2011
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 320 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 355 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 525 ratings — published 1980
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 18 times as advertising)
avg rating 3.83 — 1,438 ratings — published 2015
The Brand Gap (Paperback)
by (shelved 18 times as advertising)
avg rating 3.98 — 5,741 ratings — published 2003
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.26 — 355 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.94 — 1,096 ratings — published 2003
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.15 — 551 ratings — published 1987
“What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
“We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it.
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking.
Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, before she ever saw him, and the adventures and stresses that her body has undergone, the scars of trauma, the changes of childbirth, her distinguishing characteristics, the light is her expression. The number of men who already see in this way is far greater than the arbiters of mass culture would lead us to believe, since the story they need to tell ends with the opposite moral.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
