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4 books
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1 voter
Advertising Books
Showing 1-50 of 2,502
Ogilvy on Advertising (Paperback)
by (shelved 238 times as advertising)
avg rating 4.15 — 11,770 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 173 times as advertising)
avg rating 4.21 — 5,137 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 130 times as advertising)
avg rating 4.00 — 6,078 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 3,873 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,634 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 848 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,520 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 100,011 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 56 times as advertising)
avg rating 4.54 — 1,114 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,284 ratings — published 2003
Hegarty on Advertising (Hardcover)
by (shelved 48 times as advertising)
avg rating 4.07 — 734 ratings — published 2011
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,202 ratings — published 1980
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.03 — 364 ratings — published 1999
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 46 times as advertising)
avg rating 3.81 — 4,305 ratings — published 2012
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 33,418 ratings — published 2013
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 42 times as advertising)
avg rating 4.01 — 859,139 ratings — published 2000
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.30 — 613 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 41 times as advertising)
avg rating 4.21 — 179,052 ratings — published 1984
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,208 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,361 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 34 times as advertising)
avg rating 4.08 — 606 ratings — published 2002
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,671 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 30 times as advertising)
avg rating 4.21 — 9,151 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,183 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.82 — 10,277 ratings — published
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,965 ratings — published 1985
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 26 times as advertising)
avg rating 4.04 — 588 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 24 times as advertising)
avg rating 4.16 — 3,890 ratings — published 2010
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 461 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.84 — 1,345 ratings — published 1957
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 872 ratings — published 1970
Reality in Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.43 — 82 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.14 — 1,594 ratings — published 2006
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 153 ratings — published 1993
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.24 — 1,693 ratings — published 2013
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 376 ratings — published 2015
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 382 ratings — published 1995
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 21 times as advertising)
avg rating 3.81 — 4,382 ratings — published 2011
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 32,932 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,503 ratings — published 1993
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 319 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 352 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 521 ratings — published 1980
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 18 times as advertising)
avg rating 3.82 — 1,414 ratings — published 2015
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 346 ratings — published
The Brand Gap (Paperback)
by (shelved 17 times as advertising)
avg rating 3.98 — 5,641 ratings — published 2003
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as advertising)
avg rating 3.95 — 791 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,270 ratings — published 2013
“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”
― Brave New World Revisited
We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”
― Brave New World Revisited
“Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.”
― The Beauty Myth
― The Beauty Myth
