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18 books
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5 voters
Advertising Books
Showing 1-50 of 2,514
Ogilvy on Advertising (Paperback)
by (shelved 238 times as advertising)
avg rating 4.15 — 11,822 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 174 times as advertising)
avg rating 4.21 — 5,139 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 129 times as advertising)
avg rating 4.00 — 6,121 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 3,902 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,637 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 852 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,568 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 100,485 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 56 times as advertising)
avg rating 4.54 — 1,128 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,338 ratings — published 2003
Hegarty on Advertising (Hardcover)
by (shelved 48 times as advertising)
avg rating 4.07 — 736 ratings — published 2011
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,204 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,320 ratings — published 2012
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.03 — 363 ratings — published 1999
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 33,625 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.30 — 618 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 41 times as advertising)
avg rating 4.21 — 180,527 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 41 times as advertising)
avg rating 4.01 — 861,483 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,227 ratings — published 1940
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 35 times as advertising)
avg rating 4.08 — 606 ratings — published 2002
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,407 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,687 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 30 times as advertising)
avg rating 4.20 — 9,344 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,187 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.82 — 10,304 ratings — published
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,971 ratings — published 1985
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 26 times as advertising)
avg rating 4.04 — 589 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 24 times as advertising)
avg rating 4.15 — 3,923 ratings — published 2010
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 461 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.84 — 1,347 ratings — published 1957
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 874 ratings — published 1970
Reality in Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.43 — 82 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.14 — 1,601 ratings — published 2006
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 153 ratings — published 1993
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.24 — 1,698 ratings — published 2013
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 376 ratings — published 2015
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 382 ratings — published 1995
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 21 times as advertising)
avg rating 3.81 — 4,385 ratings — published 2011
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 33,040 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,575 ratings — published 1993
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 319 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 353 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.22 — 524 ratings — published 1980
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 18 times as advertising)
avg rating 3.83 — 1,427 ratings — published 2015
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 351 ratings — published
The Brand Gap (Paperback)
by (shelved 17 times as advertising)
avg rating 3.98 — 5,678 ratings — published 2003
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as advertising)
avg rating 3.95 — 793 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,283 ratings — published 2013
“I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.”
―
―
“Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
