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Advertising Books
Showing 1-50 of 2,575
Ogilvy on Advertising (Paperback)
by (shelved 239 times as advertising)
avg rating 4.15 — 12,029 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 174 times as advertising)
avg rating 4.21 — 5,197 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 134 times as advertising)
avg rating 4.00 — 6,205 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 4,025 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,646 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 861 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 68 times as advertising)
avg rating 4.04 — 18,761 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 62 times as advertising)
avg rating 3.98 — 102,350 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 60 times as advertising)
avg rating 4.55 — 1,181 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,531 ratings — published 2003
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,347 ratings — published 2012
Hegarty on Advertising (Hardcover)
by (shelved 47 times as advertising)
avg rating 4.07 — 743 ratings — published 2011
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.03 — 365 ratings — published 1999
Tested Advertising Methods (Paperback)
by (shelved 47 times as advertising)
avg rating 4.23 — 1,211 ratings — published 1980
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 34,463 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.31 — 638 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 40 times as advertising)
avg rating 4.21 — 186,764 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 40 times as advertising)
avg rating 4.01 — 870,778 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,315 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,508 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,716 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 33 times as advertising)
avg rating 4.09 — 607 ratings — published 2002
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.20 — 10,011 ratings — published 2019
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.81 — 10,464 ratings — published 2006
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 27 times as advertising)
avg rating 4.24 — 1,199 ratings — published 1923
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 27 times as advertising)
avg rating 4.03 — 593 ratings — published 2006
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,986 ratings — published 1985
Reality in Advertising (Hardcover)
by (shelved 24 times as advertising)
avg rating 3.98 — 186 ratings — published 1961
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 461 ratings — published 2010
Advertising: Concept and Copy (Paperback)
by (shelved 24 times as advertising)
avg rating 4.14 — 152 ratings — published 1993
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 883 ratings — published 1970
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.35 — 88 ratings — published 1987
The Hidden Persuaders (Paperback)
by (shelved 23 times as advertising)
avg rating 3.83 — 1,368 ratings — published 1957
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.15 — 1,643 ratings — published 2006
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.15 — 4,116 ratings — published 2010
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 385 ratings — published 1995
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,714 ratings — published 2013
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 21 times as advertising)
avg rating 4.21 — 381 ratings — published 2015
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.90 — 33,446 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The Advertising Effect (Paperback)
by (shelved 20 times as advertising)
avg rating 4.24 — 355 ratings — published 2014
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.81 — 4,397 ratings — published 2011
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.75 — 323 ratings — published 2007
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 19 times as advertising)
avg rating 3.83 — 1,454 ratings — published 2015
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 19 times as advertising)
avg rating 4.05 — 22,814 ratings — published 1993
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.22 — 528 ratings — published 1980
The Brand Gap (Paperback)
by (shelved 18 times as advertising)
avg rating 3.97 — 5,787 ratings — published 2003
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.26 — 361 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.94 — 1,098 ratings — published 2003
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.15 — 555 ratings — published 1987
“In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look passionately and technically at stories, if only to protect ourselves from the false and manipulative ones being circulated among us.”
― The Braindead Megaphone
― The Braindead Megaphone
“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
