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19 books
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2 voters
Advertising Books
Showing 1-50 of 2,450
Ogilvy on Advertising (Paperback)
by (shelved 236 times as advertising)
avg rating 4.15 — 11,641 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 173 times as advertising)
avg rating 4.21 — 5,087 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 126 times as advertising)
avg rating 4.01 — 5,991 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 93 times as advertising)
avg rating 4.07 — 3,789 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 80 times as advertising)
avg rating 4.00 — 1,631 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 70 times as advertising)
avg rating 4.33 — 842 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 68 times as advertising)
avg rating 4.04 — 18,403 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 65 times as advertising)
avg rating 3.98 — 99,072 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 56 times as advertising)
avg rating 4.55 — 1,091 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 50 times as advertising)
avg rating 3.62 — 18,144 ratings — published 2003
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 366 ratings — published 1999
Tested Advertising Methods (Paperback)
by (shelved 47 times as advertising)
avg rating 4.23 — 1,199 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 46 times as advertising)
avg rating 3.81 — 4,270 ratings — published 2012
Hegarty on Advertising (Hardcover)
by (shelved 46 times as advertising)
avg rating 4.06 — 726 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 43 times as advertising)
avg rating 3.98 — 33,003 ratings — published 2013
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 41 times as advertising)
avg rating 4.01 — 852,267 ratings — published 2000
D&AD: The Copy Book (Hardcover)
by (shelved 40 times as advertising)
avg rating 4.31 — 603 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 40 times as advertising)
avg rating 4.21 — 175,727 ratings — published 1984
A Technique for Producing Ideas (Paperback)
by (shelved 37 times as advertising)
avg rating 4.05 — 5,155 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,260 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 34 times as advertising)
avg rating 4.08 — 605 ratings — published 2002
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 32 times as advertising)
avg rating 4.35 — 2,637 ratings — published 2008
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,173 ratings — published 1923
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 28 times as advertising)
avg rating 4.21 — 8,702 ratings — published 2019
Whatever You Think, Think the Opposite (Paperback)
by (shelved 27 times as advertising)
avg rating 3.82 — 10,210 ratings — published
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,954 ratings — published 1985
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 26 times as advertising)
avg rating 4.04 — 581 ratings — published 2006
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 24 times as advertising)
avg rating 3.41 — 868 ratings — published 1970
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 24 times as advertising)
avg rating 4.42 — 81 ratings — published 1987
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.78 — 460 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.84 — 1,331 ratings — published 1957
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.12 — 153 ratings — published 1993
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.22 — 373 ratings — published 2015
Reality in Advertising (Hardcover)
by (shelved 22 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.98 — 378 ratings — published 1995
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 22 times as advertising)
avg rating 4.14 — 1,567 ratings — published 2006
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.25 — 1,682 ratings — published 2013
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.16 — 3,788 ratings — published 2010
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 21 times as advertising)
avg rating 4.05 — 22,327 ratings — published 1993
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 21 times as advertising)
avg rating 3.81 — 4,366 ratings — published 2011
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 32,708 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.75 — 316 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 352 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 518 ratings — published 1980
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 340 ratings — published
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.83 — 1,384 ratings — published 2015
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.95 — 786 ratings — published 2003
The Brand Gap (Paperback)
by (shelved 17 times as advertising)
avg rating 3.98 — 5,574 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,256 ratings — published 2013
“A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.”
― The Beauty Myth
― The Beauty Myth
“Whatever is deeply, essentially female--the life in a woman's expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin--is being reclassified as ugly, and ugliness as disease. These qualities are about an intensification of female power, which explains why they are being recast as a diminution of power. At least a third of a woman's life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition--so that women will only feel healthy if we are two thirds of the women we could be. How can an "ideal" be about women if it is defined as how much of a female sexual characteristic does not exist on the woman's body, and how much of a female life does not show on her face?”
― The Beauty Myth
― The Beauty Myth
