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Advertising Books
Showing 1-50 of 2,559
Ogilvy on Advertising (Paperback)
by (shelved 239 times as advertising)
avg rating 4.15 — 11,977 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 173 times as advertising)
avg rating 4.21 — 5,179 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 134 times as advertising)
avg rating 4.00 — 6,188 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 96 times as advertising)
avg rating 4.06 — 3,989 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,645 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 858 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,707 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 63 times as advertising)
avg rating 3.98 — 101,796 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 59 times as advertising)
avg rating 4.55 — 1,163 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,489 ratings — published 2003
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,208 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,341 ratings — published 2012
Hegarty on Advertising (Hardcover)
by (shelved 47 times as advertising)
avg rating 4.07 — 742 ratings — published 2011
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 364 ratings — published 1999
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 34,210 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.30 — 628 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 40 times as advertising)
avg rating 4.21 — 184,838 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 40 times as advertising)
avg rating 4.01 — 868,521 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,289 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,484 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 34 times as advertising)
avg rating 4.09 — 607 ratings — published 2002
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,709 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.20 — 9,858 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.24 — 1,195 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.81 — 10,373 ratings — published 2006
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 27 times as advertising)
avg rating 4.04 — 591 ratings — published 2006
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,981 ratings — published 1985
Reality in Advertising (Hardcover)
by (shelved 24 times as advertising)
avg rating 3.98 — 184 ratings — published 1961
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 462 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.83 — 1,362 ratings — published 1957
Advertising: Concept and Copy (Paperback)
by (shelved 24 times as advertising)
avg rating 4.14 — 152 ratings — published 1993
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 879 ratings — published 1970
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.15 — 4,059 ratings — published 2010
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.41 — 86 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.15 — 1,632 ratings — published 2006
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 384 ratings — published 1995
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,711 ratings — published 2013
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 21 times as advertising)
avg rating 4.21 — 379 ratings — published 2015
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.90 — 33,345 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The Advertising Effect (Paperback)
by (shelved 20 times as advertising)
avg rating 4.24 — 355 ratings — published 2014
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,748 ratings — published 1993
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.81 — 4,394 ratings — published 2011
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.75 — 323 ratings — published 2007
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 19 times as advertising)
avg rating 3.83 — 1,442 ratings — published 2015
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 524 ratings — published 1980
The Brand Gap (Paperback)
by (shelved 18 times as advertising)
avg rating 3.98 — 5,761 ratings — published 2003
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.27 — 358 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.94 — 1,096 ratings — published 2003
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.15 — 551 ratings — published 1987
“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”
― Why I Write
― Why I Write
“It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.”
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