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243 books
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50 voters
Advertising Books
Showing 1-50 of 2,475
Ogilvy on Advertising (Paperback)
by (shelved 236 times as advertising)
avg rating 4.15 — 11,729 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 172 times as advertising)
avg rating 4.21 — 5,124 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 127 times as advertising)
avg rating 4.00 — 6,036 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 94 times as advertising)
avg rating 4.07 — 3,840 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,633 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 847 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 68 times as advertising)
avg rating 4.04 — 18,477 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 99,648 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 56 times as advertising)
avg rating 4.54 — 1,100 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,217 ratings — published 2003
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,201 ratings — published 1980
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 366 ratings — published 1999
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 46 times as advertising)
avg rating 3.81 — 4,292 ratings — published 2012
Hegarty on Advertising (Hardcover)
by (shelved 46 times as advertising)
avg rating 4.07 — 728 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 43 times as advertising)
avg rating 3.98 — 33,258 ratings — published 2013
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 42 times as advertising)
avg rating 4.01 — 856,897 ratings — published 2000
D&AD: The Copy Book (Hardcover)
by (shelved 40 times as advertising)
avg rating 4.30 — 604 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 40 times as advertising)
avg rating 4.21 — 177,726 ratings — published 1984
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,182 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,326 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,662 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 33 times as advertising)
avg rating 4.08 — 606 ratings — published 2002
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.21 — 8,966 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,180 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 27 times as advertising)
avg rating 3.82 — 10,244 ratings — published
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,963 ratings — published 1985
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 26 times as advertising)
avg rating 4.04 — 587 ratings — published 2006
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 459 ratings — published 2010
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 871 ratings — published 1970
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.16 — 3,850 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 23 times as advertising)
avg rating 3.84 — 1,342 ratings — published 1957
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 154 ratings — published 1993
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 376 ratings — published 2015
Reality in Advertising (Hardcover)
by (shelved 22 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.98 — 380 ratings — published 1995
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.42 — 81 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 22 times as advertising)
avg rating 4.14 — 1,584 ratings — published 2006
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,692 ratings — published 2013
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 21 times as advertising)
avg rating 3.81 — 4,372 ratings — published 2011
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 32,833 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,424 ratings — published 1993
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 317 ratings — published 2007
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 19 times as advertising)
avg rating 3.82 — 1,403 ratings — published 2015
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 353 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 519 ratings — published 1980
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 343 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as advertising)
avg rating 3.95 — 788 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,266 ratings — published 2013
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.14 — 535 ratings — published 1987
“The best ideas come as jokes. Make your thinking as funny as possible.”
―
―
“A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we could get away with it, we would ask for more love, more sex, more money, more commitment to children, more food, more care. These sexual, emotional, and physical demands would begin to extend to social demands: payment for care of the elderly, parental leave, childcare, etc. The force of female desire would be so great that society would truly have to reckon with what women want, in bed and in the world.”
― The Beauty Myth
― The Beauty Myth
