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Anne Zeiser

Goodreads Author

Born

The United States

Website

http://www.transmediamarketing.com

Twitter

azuremedia

Genre

Nonfiction, Art, Science

Influences

https://www.mediapost.com/people/anne... ...more

Member Since

October 2013

URL

https://www.goodreads.com/annezeiser

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Anne Zeiser is a critically-acclaimed producer and media strategist who has stewarded iconic series for PBS, produced news for CBS, managed national brands for marketing firms, and founded Azure Media, which develops transmedia projects on air, online, and on the go that fuel social impact. With media partners from PBS and the BBC to Miramax and Sikelia Productions, Zeiser has successfully launched and marketed film studios and media organizations, feature and documentary films, television series and specials, mobile games and apps, and online video and media communities.

Zeiser is a member of the National Academy of Television Arts & Sciences, a board member of the Filmmakers Collaborative, and an adjunct professor at Emerson College. She ...more

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Where did you get the idea for your most recent book?

Anne Zeiser I've been "playing" actively in transmedia for 15 years, though it wasn't called that back in the day. I've worked in media and entertainment most of …moreI've been "playing" actively in transmedia for 15 years, though it wasn't called that back in the day. I've worked in media and entertainment most of my professional life and started adding media platforms to deliver more elements of editorial and story AND to market the projects to reach audiences. Experimenting with media platforms revealed a whole new host of possibilities, particularly how an integrated content strategy can create immersive, participatory experiences for audiences. Then audiences become co-producers, co-distributors, and co-marketers of your project. Plus, it's fun to see what audiences come up with! (That's a big part of what I do now at my media company).

The specific inspiration for this book came from creating a new course on Transmedia Development for Emerson College's Visual and Media Arts department in 2012 (where I'm a sometimes adjunct professor). It was engaging with these brilliant and creative young minds that pushed me to write this book to share further and connect with more people interested in media and entertainment content creation and content marketing.

So, I'm interested in other media makers and media marketers thoughts on the book and related subjects.(less)

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Anne Zeiser’s books

Average rating: 4.12 · 17 ratings · 1 review · 2 distinct works

	Transmedia Marketing: From Film and TV to Games and Digital Media 4.12 avg rating — 17 ratings — published 2015 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Anne Zeiser: Transmedia Marketing : From Film and TV to Games and Digital Media (Hardcover); 2015 Edition by Anne Zeiser (Goodreads Author), Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Anne Zeiser's Blog

PROJECT 2025 -- RX FOR UNFETTERED AUTHORITARIANISM

By Anne Zeiser, Founder of Azure Media ,

Author of Transmedia Marketing: From Film and TV to Games and Digital Media

Project 2025's "Mandate for Leadership: The Conservative Promise" is a 900+ page document creating a roadmap for a new conservative world order. I strongly suggest you read the entire document. I believe it adds up to a dystopian future. Expect childre

Anne is Currently Reading

Anne Zeiser is currently reading

The Serengeti Rules: The Quest to Discover How Life Works and Why It Matters

by Sean B. Carroll

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Anne Zeiser wrote a new blog post PROJECT 2025 -- RX FOR UNFETTERED AUTHORITARIANISM By Anne Zeiser, Founder of Azure Media , Author of Transmedia Marketing: From Film and TV to Games and Digital Media Project 2025's "Mandate f Read more of this blog post »
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