I was reading anold conference program lastweek, looking for inspiration to write the program foreword for the excellent upcomingSuperweekdata event, when I came across the wisdom of my friend and former colleague Avinash Kaushik. Essentially he was stressing the need for analysts to be a part ofthe business, not simply be a data monkey:

” We, Analysts, feel we are in the business of providing data (well segmented custom reported calculated metricked data for sure!). But, still just data…The...