Head and Shoulders:
I have been using Head & Shoulders for a number of months now but I was wondering if you could explain the benefits I am supposed to be seeing, please? I feel as though there is little change, overall, to warrant spending the extra cash on this product compared to a supermarket's own brand.
On the one hand my hair seems to be bouncier and it even appears to have a nice healthy shine to it. Certainly people have been known to make positive comments upon my hair over the past few weeks whereas before hand they rarely bothered to make such comments ("Your hair looks nice" and "Do you use Timotei?"). 
But, on the other hand, I have seen very little change in my shoulders? It's gotten to the stage where I feel as though I'm wasting both the shampoo and my time by even bothering to apply any to my shoulders at all??


Hi Matt and thanks for your email to Head & Shoulders.
I am pleased to hear that you have noticed a positive effect on your hair while using Head & Shoulders shampoo.
Head & Shoulders is designed to tackle the problem of dandruff. It should also leave your hair thoroughly cleansed and in good condition and for this purpose, we have a number of variants to suit differing needs.
The primary cause of dandruff in humans is Malassezia globosa (M. globosa), a naturally occurring fungus.
This microorganism produces oleic acid which it deposits on our scalps. The way our bodies respond to this causes irritation of the top layer of skin and this leads to an increased turnover of skin cells. These skin cells also clump together so we see them as flakes of dandruff often visible around the scalp, hair and shoulder area.
Regular use of Head & Shoulders helps eliminate this fungal cause of dandruff, calms the symptoms of dandruff, and removes visible flakes.
Kind regards, 
Donna
Consumer Relations 

Dear Donna (what a lovely name),
Thank you for coming back to me with regards to my email. However, I wasn't enquiring as to any problems with Dandruff, I was saying that I haven't noticed any differences to my shoulders and was wondering whether it's a waste of time putting Head & Shoulders on them - perhaps just putting it on my hair instead and leaving it at that.
I appreciate you took the time in coming back to me but I feel as though you merely took it as an opportunity to brag about Head & Shoulders instead of really getting to the nitty-gritty of my email. 
Anyway, thank you for the Science lesson - I will file it away in the back area of my brain with the rest of the pointless crap I know whilst moving on with my life and desperately seeking the truth and correct way of using things.
Yours,
Matt Flakey Shaw.