I love movies, but I rarely read reviews. Why? Mostly because they tend to be bias, very one-sided, or they give away too much. As a former video store manager, I know that this doesn't do anyone any good. I also understand, that everyone is different, and just because one person doesn't like a certain type of film, it doesn't mean that that genre, style, or specific flick won't have a ton of fans with completely different personalities/taste. I think it's about time someone started reviewing movies with an open mind... with a broad definition of which movies will be good for certain kinds of people.With that being said, I'd like to be that person. When I worked at Hollywood Video, customers would come to me specifically for movie recommendations because Iknewthem, and more importantly, knew what they liked, or didn't. In other words, I wasn't the employee that told everyone: "Watch this movie. I thought it was great." Instead, I listened to my customers' feedback, remembered who they were, and remembered their preferences.My recommendations were personal. Let's have an example:Customer Alikes Horror movies, but only if they have a decent budget, fairly well known actors, and isn't into gore or monster flicks.Customer Bloves gore, as long as it's well done, but requires more plot that your mainstream Slasher flick (e.g.Nightmare,Friday the 13th,Scream). Well-known actors aren't an issue, as long as the acting is decent.Customer Cisn't really into Horror movies and gore, but loves a good Thriller and is an avid Sci-Fi renter; Ghost stories are the exception.Customer Dis a true fan of Horror, and all of the above genres, renting just about anything as long as its new, and not TOTAL CRAP, with the exception of crap-intentional campy movies likeSharknado(They find these kinds of movies truely intertaining in a comical sense).Now, (this is totally made up, but) just to make this example easy, let's say that the genre-fittting movies that came out this week wereAliens,Saw,The Woman in Black,Cloverfield,100 Feet, andTucker & Dale VS. Evil.Customer Aasks me if there were any good new horror movies this week. I reply, "There were like, six... but, most of them were pretty gory, except forCloverfieldandThe Woman in Black."Customer A:"Were they good?"ME:"I liked them... But I wouldn't recommendCloverfieldfor you. It's got a pretty good budget, but it's one of those camcorder films, centering on an alien invasion. The monster is cool, but I know you're not into those kinds of movies. I'd getThe Woman in Blackthis week. It's got little Harry Potter in it, all grown up, and it was a pretty good ghost story."Customer Bis next in line. She's brought up everything except for the two Sci-Fi flicks,Saw,andTucker & Dale."How'd I do?" she asks.ME:"Pretty good! I think you'll really like these.Alienswas even better than the first, andThe Woman in Blackand100 Feetare two very different sorts of ghost stories.Customer B:"Yeah... I wasn't sure about100 Feet. I don't recognize anyone in it."ME:"Famke Jansen is in it. She's plays Jean Grey in theX-Menmovies, and she's Liam Neeson's ex-wife inTaken. I liked it because it was a unique ghost story, and has some good gore, which you don't usually see in ghost flicks. Also, you should check outSaw.It's looks like it might be a dumb slasher, but it actually has a really good plot—and on a side note,Tucker & Dale VS. Evilwas hysterical, and makes fun of all those slashers you don't like, giving a plausible explanation for every silly thing that happens in those kinds of movies."Customer Cbrings the two SciFis, and the two ghost stories.ME:"Ooh, I know you love ghost stories, but you should know that100 Feetis pretty gory.Alienshas a little gore, but isn't as bad. I think you'll really likeThe Woman in Black, though, and just to warn you:Cloverfieldis one of those camcorder movies. I thought it was really well done, but you shouldn't rent it if you're not into those."Customer Dbrings them all up. He's so excited that there six new horror movies this week (because this is REALLY rare).ME:"Good week, huh? It's like this whole scenario was made just for you! You'll like all of these."Customer D:"That's what I was thinking, but I can only afford two or three this week. Can you help me choose? Maybe I'll putTucker & Daleback. It looks like more of a comedy than a scary movie."ME:"Oh, no! You don't want to do that! It is definitely a comedy, but it's awesome...especially for someone as into horror movies as you are! It takes every scenario from your favorite slashers and gives them a legitimate explanation from the killers' perspective. It's like the Big Bad Wolf's version of theThree Little Pigs, if you ever read that as a kid. I thought it was freakin' hilarious, and it includes all our favorite slasher flick stereotypes. You should get that one,Saw, and100 Feet.The Woman in BlackandAlienswere both great, but they're the slowest of the six, andCloverfieldis more action than horror, although it is probably one of the best POV films I've seen sinceThe Blair Witchstarted the whole craze. If you're only going to get two, saveSaw. It's super main-stream, and we have a ton of copies. There's only a few copies left of100 Feet, and it was really original for a ghost story."See what I mean? Unbiased, tailored reviews giving you the information you need to know if a movie is right foryou—noteveryone. As an avid flick-fan who worked in the industry for seven years (but was introduced to it at the young age of 2), I understand that my opinion is just that: MY OPINION. We don't need opinions to tell us whether or not we're going to like something. We need FACTS that will help us make better decisions on our own.One of the WORST movie reviews I've ever read (and by WORST, I mean COMPLETELY USELESS as a review) was in my local newspaper the weekScooby Doo 2went into theaters. It said simply, "Don't waste your time with this juvenile [something-or-other]." It's been a long time, but that was basically the direct quote, in so many words. One line; nothing about the movie other than it was "juvenile" and "don't waste your time." My initial thought after reading the review was:Juvenile?? It's for freakin' kids! Of course it's juvenile!Were they expecting a serious Scooby Doo movie, with the mystery qualities ofMurder, She Wrote?Unacceptable.So here's the thing. I would like to give this whole Movie-Reviewing thing a shot. After all, I've been doing it in private since,Forever, so why not? I don't watch movies as regularly as I used to, but I still make time to watch them when I can, so I'll be posting some reviews here after doing so now. I'm into every genre of movie (not just horror, as this blog might have suggested), so expect a WIDE variety of cinema being watched. What you should NOT expect is a star-rating, or other nonsense that should suggest that I am the official voice of Hollywood. Just expect some facts and suggestions that should help you determine if these movies are worth YOUR time, or not.If you'd like to request a review, I'm certainly okay with that, as well. Comment below, or use the Contact Form on my site. I'll be happy to watch a movie for you.Until next time,Your Friend Koda.