Abuzz word in the world of digitalanalytics is “Voice of Customer” or VOC for short. This is thepresenting of a survey to your visitors asking them to respond to questions that can be used to ascertain how they feel about the web experience they are having.

Surveying your customers is obviously a good thing, BUT the key to obtaining a goodparticipation rate and accurate results, is thetiming and mechanism of your survey. Unfortunately these are so often forgotten. The result is poor quality d...