"I was on a mission trip in Costa Rica, and in downtown San Jose we came across a Christian bookstore. Interestingly, it looked a lot like its kindred stores in the US, except I couldn't read the titles very well because my Spanish is weak. At first it was amusing to see such a familiar sight: lots of colors I would describe as "soft." Lots of...well..."church-nursery-looking" objects. And that's what finally struck me: If I didn't know any Spanish at all, I would have thought it was a store for babies! Considering what's actually inside the Bible, and the effect it's had on global culture, how does it come to be sold in such a wimpy-looking store?"