This week in a #publishing startup: a week of decisions. Doing the calculations, I found out that to make the potentially 480pg illustrated 8x10 hardcover Series 2 "The Owl from Oblivion" economically feasible to sell, I would have to have a 5000 book print run with 1900 books being received by people contributing $60 to my planned Kickstarter. That's a big #Kickstarter. I'm sure the book will be worth it but communicating that to a prospective donor in a way that will motivate enough people...