Book promotion on KDP
New & Noteworthy Kindle Book
This feature promotes books that are featured in the Hot New Releases section of their categories and are among the bestselling books of all Hot New Releases on Amazon. This section also includes books up to 90 days after their release date.If your book performs very well in the Hot New Releases section on Amazon during its first 30 days (at least #1 or #2 in your category), you have a good chance of making it into the New & Noteworthy books section on Amazon.Being featured in this section can literally drive thousands of new sales for your book, and these spots are highly coveted in the industry.In our experience, you need to sell at least two or three thousand Kindle copies during your first 30 days to have a chance of your book getting featured in the New & Noteworthy section.Recommended for You
It’s here that Amazon makes recommendations based on items you already own. All your past purchases of books, eBooks, and other products on Amazon play a role in helping Amazon’s algorithm figure out what you might like to buy next.This is another perfect example of how selling more books on Amazon creates more sales momentum and traffic for your book over the long-term. The more copies you sell on Amazon, the more Amazon will start showcasing your book on the “recommended for you” section for other Amazon customers who have bought books similar to yours.So many authors get stuck in the “dead zone” where they never effectively launch their book and don’t sell more than 100 copies. They never get enough momentum for Amazon’s algorithms to pick up their book and start promoting it to other readers on Amazon.If you’ve ever heard of other authors talking about earning passive income or “autopilot income” from their book sales on Amazon, this is why. Once you sell enough books and get enough good reviews for your book, Amazon will continue to promote your book to other Amazon customers, creating a steady stream of sales and traffic for many years.Bestseller Lists and Categories
Amazon has over 19,669 bestseller lists and categories just for eBooks in the United States, and they’re adding hundreds of new ones each month. With so many bestseller lists to choose from, it can be overwhelming for authors and publishers to find let alone select the right categories in which to list their titles on Amazon.To make matters even more complicated, Amazon’s categories featured on their website are determined by BISAC Subject Codes, an industry standard system for categorizing books.However, when you upload your book inside your Kindle Direct Publishing (KDP) dashboard in order to publish it on Amazon Kindle, you must select your book’s bestseller categories using Amazon’s internal category labels which often conflict with the BISAC categories. The results of this can range from a little confusion to finding that your book is listed in a category on the website completely different from what you thought you had selected.Amazon only allows you to select two individual bestseller lists when you publish your book on Kindle using KDP (Kindle Direct Publishing), but your book can be featured in up to 20 categories or more on Amazon. These extra categories come from a few special promotional categories Amazon has, as well as the fact that some categories are nested under various “parent” categories.For example, if you list your book in the Regency Romance category on Amazon, here’s how it will appear on your book nstead of wasting time fussing around with Amazon’s complex and frustrating category listings.We now offer access to our custom database of all 19,669 Amazon bestseller lists organized by sales rankings and more with constant weekly updates for Bestseller Ranking Pro members. Access to this data also comes with a full suite of training videos and tutorials to teach authors the basics of how sales rankings work at Amazon and in-depth tutorials that show you how to improve your book rankings and sales at BestsellerRankingPro.comCustomers Who Bought This Also Bought…Every time a reader finishes a Kindle book on any Kindle device or app, Amazon asks them to review the book and also features small ads for books that are commonly bought along with the book you just finished reading.This is another reason why writing a great book can be your best source of marketing. Most book sales are a direct result of word of mouth marketing. The better your book is and the more readers enjoy it, the more likely they are to share it with others and create extra word of mouth sales for you.In this case, Amazon is helping to amplify your word of mouth sales directly by asking readers to review your book publicly on the Amazon website, and by showing your readers who finish your book what other books they might like to buy.Note: If you’re the author of multiple books in a similar market, the books Amazon features on this page will most likely be your books! That’s why writing and publishing multiple books can be one of your smartest marketing strategies for long-term success.If readers don’t finish reading your book, they won’t see this review page on Amazon. The better your book is, the more clearly it is written and the better it flows, the more likely readers are to finish it.This just goes to show once again that the best thing you can do to sell more books is simply to write a great book. Amazon’s Discounted Book DealsAmazon is constantly testing and tweaking discounted book deals on their site. I don’t know exactly how Amazon selects books to discount, but in my experience they run their book deals without consent from the publisher (we’ve often found some of our TCK Publishing titles featured in an Amazon book deal without any advanced warning from Amazon).They simply drop the price of the book (usually a print edition) by up to 50% or more off the list price and make it clear on the book’s page that the book is currently on sale. We’ve noticed some pretty dramatic sales increases when Amazon runs a discounted book deal (usually at least two to three times the normal sales levels).The Kindle Unlimited Program
Amazon is constantly promoting and featuring books that are available for their exclusive Kindle Unlimited program.Kindle Unlimited is a membership model for Kindle readers similar to Netflix which is a membership model for watching movies and TV shows.Kindle Unlimited members pay a monthly fee of $9.99 in order to get (nearly) unlimited access to over 1 million titles on Amazon and thousands of audiobooks to boot. There are some restrictions (for example, you can’t store more than 10 free titles from Kindle Unlimited on your Kindle device at one time, and if you cancel your subscription, all books downloaded through Kindle Unlimited will be automatically deleted from your device
This feature promotes books that are featured in the Hot New Releases section of their categories and are among the bestselling books of all Hot New Releases on Amazon. This section also includes books up to 90 days after their release date.If your book performs very well in the Hot New Releases section on Amazon during its first 30 days (at least #1 or #2 in your category), you have a good chance of making it into the New & Noteworthy books section on Amazon.Being featured in this section can literally drive thousands of new sales for your book, and these spots are highly coveted in the industry.In our experience, you need to sell at least two or three thousand Kindle copies during your first 30 days to have a chance of your book getting featured in the New & Noteworthy section.Recommended for You
It’s here that Amazon makes recommendations based on items you already own. All your past purchases of books, eBooks, and other products on Amazon play a role in helping Amazon’s algorithm figure out what you might like to buy next.This is another perfect example of how selling more books on Amazon creates more sales momentum and traffic for your book over the long-term. The more copies you sell on Amazon, the more Amazon will start showcasing your book on the “recommended for you” section for other Amazon customers who have bought books similar to yours.So many authors get stuck in the “dead zone” where they never effectively launch their book and don’t sell more than 100 copies. They never get enough momentum for Amazon’s algorithms to pick up their book and start promoting it to other readers on Amazon.If you’ve ever heard of other authors talking about earning passive income or “autopilot income” from their book sales on Amazon, this is why. Once you sell enough books and get enough good reviews for your book, Amazon will continue to promote your book to other Amazon customers, creating a steady stream of sales and traffic for many years.Bestseller Lists and Categories
Amazon has over 19,669 bestseller lists and categories just for eBooks in the United States, and they’re adding hundreds of new ones each month. With so many bestseller lists to choose from, it can be overwhelming for authors and publishers to find let alone select the right categories in which to list their titles on Amazon.To make matters even more complicated, Amazon’s categories featured on their website are determined by BISAC Subject Codes, an industry standard system for categorizing books.However, when you upload your book inside your Kindle Direct Publishing (KDP) dashboard in order to publish it on Amazon Kindle, you must select your book’s bestseller categories using Amazon’s internal category labels which often conflict with the BISAC categories. The results of this can range from a little confusion to finding that your book is listed in a category on the website completely different from what you thought you had selected.Amazon only allows you to select two individual bestseller lists when you publish your book on Kindle using KDP (Kindle Direct Publishing), but your book can be featured in up to 20 categories or more on Amazon. These extra categories come from a few special promotional categories Amazon has, as well as the fact that some categories are nested under various “parent” categories.For example, if you list your book in the Regency Romance category on Amazon, here’s how it will appear on your book nstead of wasting time fussing around with Amazon’s complex and frustrating category listings.We now offer access to our custom database of all 19,669 Amazon bestseller lists organized by sales rankings and more with constant weekly updates for Bestseller Ranking Pro members. Access to this data also comes with a full suite of training videos and tutorials to teach authors the basics of how sales rankings work at Amazon and in-depth tutorials that show you how to improve your book rankings and sales at BestsellerRankingPro.comCustomers Who Bought This Also Bought…Every time a reader finishes a Kindle book on any Kindle device or app, Amazon asks them to review the book and also features small ads for books that are commonly bought along with the book you just finished reading.This is another reason why writing a great book can be your best source of marketing. Most book sales are a direct result of word of mouth marketing. The better your book is and the more readers enjoy it, the more likely they are to share it with others and create extra word of mouth sales for you.In this case, Amazon is helping to amplify your word of mouth sales directly by asking readers to review your book publicly on the Amazon website, and by showing your readers who finish your book what other books they might like to buy.Note: If you’re the author of multiple books in a similar market, the books Amazon features on this page will most likely be your books! That’s why writing and publishing multiple books can be one of your smartest marketing strategies for long-term success.If readers don’t finish reading your book, they won’t see this review page on Amazon. The better your book is, the more clearly it is written and the better it flows, the more likely readers are to finish it.This just goes to show once again that the best thing you can do to sell more books is simply to write a great book. Amazon’s Discounted Book DealsAmazon is constantly testing and tweaking discounted book deals on their site. I don’t know exactly how Amazon selects books to discount, but in my experience they run their book deals without consent from the publisher (we’ve often found some of our TCK Publishing titles featured in an Amazon book deal without any advanced warning from Amazon).They simply drop the price of the book (usually a print edition) by up to 50% or more off the list price and make it clear on the book’s page that the book is currently on sale. We’ve noticed some pretty dramatic sales increases when Amazon runs a discounted book deal (usually at least two to three times the normal sales levels).The Kindle Unlimited Program
Amazon is constantly promoting and featuring books that are available for their exclusive Kindle Unlimited program.Kindle Unlimited is a membership model for Kindle readers similar to Netflix which is a membership model for watching movies and TV shows.Kindle Unlimited members pay a monthly fee of $9.99 in order to get (nearly) unlimited access to over 1 million titles on Amazon and thousands of audiobooks to boot. There are some restrictions (for example, you can’t store more than 10 free titles from Kindle Unlimited on your Kindle device at one time, and if you cancel your subscription, all books downloaded through Kindle Unlimited will be automatically deleted from your device
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