This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersCertain kinds of people only, as you do not want unqualified traffic and just anybody coming to your website.There are two kinds of audiences: qualified and unqualified. This means that you want the right kind of person (qualified) coming to your website.Qualified traffic are people that are in the market for what you are selling and are inclined to buy from you, follow you on social media or share your content. Unqualified traffic is any person that may come to your website and do nothing because it means nothing to them, nor may they care about what you are selling. I may go onto a website that is selling make up and leave straight away, but if I were to go to somewhere like investopedia.com, then I would spend a lot of time there consuming their content.One way to ensure that your content attracts the right kinds of people is to trend stack themes and information into your content. Trend stacking is taking trends that are popular/relevant for the past few years to the general public, the world and within your appropriate sector/industry that they may be searching for and want to know more about.Combine common trends from the past 5 years to create content and to converse with people that the content will especially resonate with. Here are some trends happening in the world:3D Printing.Artificial intelligence (AI).Augmented and virtual reality.Automation.Everything on demand.Humanized big data.Internet of things (industrial internet).Nanotechnology.Synthetic foods.The more trends you combine, the more it appeals to a certain audience. This is important to understand and apply as it ensures that only the right kind of people are finding your content and coming to your website via a call to action.So, if you started a blog about how AI can automate the 3D printing of specialised components in Mercedes Benz car manufacturing, then it will be a very authoritative blog by default as you may be talking about a lot of technical terms and information that is only relevant to those industries, thus your audience will be very specific and not just anyone that may stumble across it online. You would have to search for something specific in order to come across this blog post.But you can also apply this to local trends and things that are important to your customers and/or the local economy, as opposed to just global trends. Let us say that you are a Mercedes Benz car dealership in the USA and you want to start blogging about your products and services. Here is how you would trend stack your entire blog, so as to come up with other content ideas that relate to your audience:Owning a Mercedes Benz.Best practises for owning a Mercedes Benz.Best practises for owning a Mercedes Benz in the USA.Best practises for owning a Mercedes Benz in the USA and driving in the winter with heavy snowfall.By talking about much more unique things that only your audience will be afflicted by and care about, then you can begin to attract the right kinds of people.As you combine different trends that affects your audience they can find your content and you can join the conversation that is happening in their head easier. This is why I advocate creating content on scale with a whole variety of different topics, so as to be everywhere that your audience is and to talk about as many different things that they may find interesting and relevant. Because this way you can be found, and if you set it up correctly from the start, then you are doing the work once and getting paid forever by utilising good under the radar call to actions.However, do not mix together too many topics and trends, because you may then lose your original message and identity. It is ok to combine 2-4 trends, but any more and you start to have too many weird combinations that, inadvertently, will begin to appeal to fewer people.Additionally, it is worth understanding the law of diminishing returns which states that over time your input will return you an exponentially less of an output. Essentially, by continuing to talk about the same subjects you will wear it out and people will want to read about something else, and/or you would have talked about all the things that are worth talking about.Question of the day: how are you generating quality leads from your content?